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If you’ve ever found yourself in an argument about climate change, you know the terminology around it can be a bit charged. The issue is uniquely political in the U.S., making it hard to have productive conversations about the problems global warming is creating.
The Potential Energy Coalition, a nonprofit research and creative shop with more than 100 advertising, analytic and media agencies within its network, is working to transcend the noise. Using reams of original data on how specific demographics respond to issues related to climate change, the group creates targeted ad campaigns with national or regional cable TV ad buys to get folks thinking about it on their own terms.
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