How Spotify Is Helping Brands Curate Their Way Through the Attention Recession

Across categories, brands are on the move to become more 'playlistable'

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Editor’s note: This is the sixth installment of Beats, Bytes and Brands, a monthly column on the newest trends and activations converging across the music industry and brand marketing.

Gen X really doesn’t get enough credit for creating the mix tape. The practice of declaring one’s love or curating songs the way a museum displays exhibits has long outlived the cassette tape, and it triggered the evolution of how we format the music of our lives.

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