The Martin Agency Wins 3 More Accounts—All Without a Pitch

The IPG shop nabs Royal Caribbean, Santander and LegalShield

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After The Martin Agency’s new business machine roared to life in 2020, winning accounts like Axe, Old Navy, Twisted Tea and Century 21, the agency spent 2021 delivering its first work for those brands. On the new business front, the pipeline was cooler, but in 2022, the agency once again is making noise, largely without pitching.

Adweek’s reigning back-to-back U.S. Agency of the Year made headlines last month with its win of Bud Light Seltzer, but the agency has also snagged a number of accounts without a pitch, including project work for Google Creators, AOR relationships with LegalShield and Royal Caribbean, lead agency for Santander and more work on Hasbro brands.

In an industry where pitching is increasingly being put under a microscope, winning accounts through relationships is critical to sustainably driving growth.

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