Adweek
JUNE 30, 2022
Prudential worked with StrawberryFrog on last year's "Who's Your Rock?" campaign, which revived the insurers iconic Rock of Gibraltar logo first used in 1896. In the campaign, StrawberryFrog positioned Prudential as a supportive force, celebrating parents, teammates and friends set to the Marvin Gay classic, You're All I Need to Get By. But after an.
AdExchanger
JUNE 30, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: Ignoring The Third-Party Cookie Deadline appeared first on AdExchanger.
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Adweek
JUNE 30, 2022
As kids heave off to actual camp, McDonald's is releasing its "reimagined" digital version of organized summer fun aimed at Gen-Z customers. It features food deals, merch offers from designers like streetwear brand Ma(R)ket and concert performances by artists such as Kid Cudi. Oh--and yes--there is a "limited edition" Retro Grimace Pool Float users can.
Ad Espresso
JUNE 30, 2022
With so many Instagram metrics available, it can be hard to know which metrics really matter for your business. Below, we list which Instagram metrics you should track to achieve your social media goals. Free download: Professionally designed, fully customizable Instagram ad templates. Click and get them now! Account metrics Engagement rate Here’s the formula Read More.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 30, 2022
On this week's episode of CMO Moves, Vicky Free, global head of marketing for Adidas, discusses leading with purposeful innovation and the power of bold campaigns to share authentic brand messages that resonate with customers.
Marketing Dive
JUNE 30, 2022
Despite not being an official sponsor of the NBA, the chain hid a code in its TV ads during the Finals that loyalty members could text to unlock a special offer.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JUNE 30, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paid Upfront NBCUniversal says this year’s upfronts was its highest-grossing since Comcast acquired the programmer in 2013. Unsurprisingly, streaming media helped break the record. Of NBCU’s $7 billion in ad commitments, per a release, $1 billion is earmarked for its AVOD service Peacock.
Adweek
JUNE 30, 2022
California lawmakers have proposed a bipartisan bill that would allow government attorneys to sue social media companies like TikTok, Snapchat, Facebook and Instagram over unregulated algorithms and design features that allegedly harm children through addiction. The first-of-its-kind bill, called the Social Media Platform Duty to Children Act, cleared a crucial vote on Tuesday.
AdExchanger
JUNE 30, 2022
Jayson DubinCEOPlaywire“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jayson Dubin, CEO at Playwire. After this exclusive first look for subscribers, the story will be published in full on AdExchanger.com tomorrow. Remember ad exchanges? They used to be a regular feature of.
Adweek
JUNE 30, 2022
With the arrival of the metaverse, the physical and virtual worlds are becoming increasingly blurred. As brands continue to jump on this trend, it was perhaps inevitable that one would come up with a very 2022 idea: letting a person live inside a video game. Pringles has launched a competition that will offer one winner.
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All About Advertising Law
JUNE 30, 2022
Constant connectivity through smartphones has ushered in a new way for small businesses to connect with potential customers and gig workers looking for flexible employment. The emergence of companies like Uber, GrubHub, AirBnB, DoorDash, TaskRabbit, and Angie’s List has allowed for greater participation in today’s booming gig economy, with 16% of all U.S. adults having reported earning money through an online gig platform in a 2021 survey.
Adweek
JUNE 30, 2022
Earlier this year, McCain Foods enlisted performer and RuPaul's Drag Race UK star Baga Chipz as its "creative director." Now, the brand has pulled one of the ads following complaints from the public of "misogynistic" and "offensive" language. Over 170 people so far have complained to the UK's Advertising Standards Authority (ASA) about the "Anything.
Martech Series
JUNE 30, 2022
Tweet. Brandon Rae, VP of Sales at Vibrant Media chats about the growth of contextual advertising in this short Q&A with MarTech Series: Welcome to this MarTech Series chat, Brandon, tell us about yourself and your role at Vibrant Media. I started my career in media at Beyond Interactive in 1998, which was one of the first “interactive advertising” agencies.
Adweek
JUNE 30, 2022
Donna Speciale, president of U.S. advertising sales and marketing at TelevisaUnivision, joined Adweek in Cannes to share the power of the rapidly growing audience and the tremendous opportunity that lies ahead for brands to creatively and authentically connect with U.S. Hispanics. "There are still a lot of marketers that don't lean into the Hispanic audience,".
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
JUNE 30, 2022
Foursquare Visits and Constellation’s Dor Traffic Miner offer quality optimization opportunities and data-driven insights. In a new partnership, Constellation Network will be teaming up with Foursquare to provide better insights into restaurant and retail business traffic trends. Constellation Network is a unique Web3 framework that allows everyone to build and conduct a business on the blockchain.
Adweek
JUNE 30, 2022
The more, the merrier: Twitch Thursday introduced its new Guest Star feature, which lets creators incorporate guests into their livestreams on the platform. Creators can invite up to five guests with Twitch accounts, whether those guests are on desktop or mobile, and incorporate audio and video from guests without the need for a third-party application.
Martech Series
JUNE 30, 2022
Clootrack’s granular CX data is now available on the Snowflake Marketplace to enhance product strategy, positioning, and white space opportunity. Clootrack Expands Access to Customer Experience Data with Snowflake Marketplace. Clootrack’s granular customer experience data is now available on the Snowflake Marketplace to enhance product strategy, positioning, and white space opportunity.
Adweek
JUNE 30, 2022
Automotive brand ?koda is all too aware that it is not the leading car brand in France, so for the launch of its new vehicle, the ?koda Fabia, it decided to use that underdog status to effect, by hacking online reviews of more popular cars in the country and adding its own ads in the.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JUNE 30, 2022
An interview withKatia WalshSVP, Chief Strategy & AI OfficerWhen Katia Walsh, SVP and chief strategy and AI officer at Levi Strauss & Co., was a young student, a teacher told her math “isn’t for girls.” It wasn’t until years later when she was working on her Ph.D. in strategic communication at the University of Missouri-Columbia, Continue reading » The post Levi’s AI Chief Katia Walsh On Lifting Up Women And Fighting Algorithmic Bias appeared first on AdExchanger.
Adweek
JUNE 30, 2022
Twitter Branded Likes are now available to all managed advertisers looking to reach users in Japan, Saudi Arabia, the U.K. and the U.S. Branded Likes enable advertisers to transform the social network's like button into a custom animation, and they are available as an add-on to Twitter's Timeline Takeover option, which ensures that a brand's.
Marketing Dive
JUNE 30, 2022
Creator SypherPK hosts a series of livestreams where he explores the virtual world as the auto brand doubles down on its outreach to gamers.
Adweek
JUNE 30, 2022
Work stress can creep into every aspect of your life, keeping you from enjoying time away from the office. In its first major brand advertising campaign since going public in 2020, work management platform Asana and its lead creative partner Omelet aim to personify anxiety as demanding monsters that can be tamed with a little.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
JUNE 30, 2022
WSO2 API Manager is a Leader in the Summer 2022 G2 Grid Report for API Management; WSO2 Identity Server is a Leader in the Summer 2022 G2 Grid Report for Identity and Access Management. WSO2 , a leader in digital transformation technology, announced that two of its products have been recognized as leaders by G2, the world’s largest and most trusted software marketplace.
Adweek
JUNE 30, 2022
More than 50 million people around the world now consider themselves part of the creator economy, giving it a global market size valuation of $13.8 billion, according to Statista. At Cannes Lions, Adweek gathered global marketing leaders to talk about the opportunities and challenges of this 10-year, still-growing phenomenon. "The creator economy is exploding right.
Martech Series
JUNE 30, 2022
TryMyUI, a global leader in user experience testing, announced that it has acquired Stitchology.ai, a session replay and comprehensive web analytics tool. This new acquisition will allow TryMyUI to create the first-ever product for maximizing product-led growth. Together, the companies will provide an end-to-end digital experience solution to help businesses drive online revenue.
Adweek
JUNE 30, 2022
In recent years Dentsu has made public commitments to DEI and equitable media buying. Now it's expanding its brand assurance group--a team that oversees brand safety, brand responsibility and brand suitability. With the expansion comes a promotion for Deva Bronson, who since February has led brand assurance for Dentsu Media in the U.S. Now, Bronson.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
JUNE 30, 2022
Google has tried – and so far mostly failed – to get its customers on board with major new migrations for its online advertising platform. There was the Ads Data Hub switchover, kind of, and the move away from third-party cookies … which was supposed to happen already. We’re still waiting. This time, though, Google means. Continue reading » The post The Big Story: Google Wrestles With An Analytics Overhaul, While The Ad Tech Market Preps For A Downturn appeared first on AdExchanger.
Adweek
JUNE 30, 2022
Instead of opting for a flashy activation or campaign this Pride Month, Tinder has taken a different approach to show support for LGBTQ+ communities. The dating app partnered with LGBTQ+ advocacy group Human Rights Campaign to raise awareness--and ultimately demolish--a nearly 40-year policy that unfairly and unscientifically stigmatizes a segment of the community.
Martech Series
JUNE 30, 2022
NextPlay Technologies , Inc. announced that HotPlay, the Company’s in-game advertising (“IGA”) unit, has entered into a memorandum of understanding (MOU) with Triplecom Media PVT Ltd. (iTAP), whose iTAP platform is a fast-growing comprehensive over-the-top (OTT) entertainment platform in India, which sets forth general terms of a proposed partnership between the Company and iTAP.
Adweek
JUNE 30, 2022
"The sales of a brand are like the height at which an airplane flies. Advertising spend is like its engines: while the engines are running, everything is fine, but, when the engines stop, the descent eventually starts." This is a well-known paragraph written in 1989 by Simon Broadbent in The Advertising Budget: The Advertiser's Guide.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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