Martech

JANUARY 18, 2022

Without actionable data, customer experience strategies are doomed to fail. Lisa Loftis, Principal of Customer Intelligence Solutions at SAS, discussed some interesting CX findings from Futurum Research in her presentation at our MarTech conference. “One of their most significant findings was that the future of CX is in real-time data collection analysis and being able to tune these activities so that you can proactively meet and exceed customer requirements,” she said.

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Machine Learning MarTech ROI Marketing 123

More About Advertising

JANUARY 18, 2022

It could have been worse for Engine: Direct Line Group, reviewing its Churchill insurance and Green Flag creative accounts, has re-appointed the agency to Green Flag but moved Churchill to Saatchi & Saatchi. Saatchi already handles the flagship Direct Line account. Looks like Churchill’s venerable bulldog is destined for the dog’s home too.

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Agency Advertising Finance 59

Martech

JANUARY 18, 2022

Today, Microsoft announced plans to acquire video game maker Activision Blizzard Inc. for $68.7 billion. When the deal is completed, Microsoft will become the world’s third-large gaming company by revenue, behind Tencent and Sony, according to a company statement. Game franchises from Activision, Blizzard and King studios that are part of the deal include “Warcraft,” “Call of Duty” and “Candy Crush.

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More About Advertising

JANUARY 18, 2022

Samsung reckons it’s cracked gaming on mobiles with its new Exynos 2200 ’next generation’ mobile processor and BBH is launching it with an ambitious CGI extravaganza with MJZ and Paris-based digital effects specialist Mikros: ‘Playtime Is Over.’ Directed by Matthijs Van Heijningen, whose past commercials credits include the famous ‘Bear’ and ‘Closet’ for Canal+ and.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

JANUARY 18, 2022

As consumers sign up for more a la carte streaming apps and other on-demand TV services, they’re slightly less tolerant, on average, when it comes to watching ads, according to a new study by GroupM, the media investment arm of WPP. The research was conducted in December by GroupM’s Audience Origin (formerly LivePanel) and included 1,000 U.S. consumers.

MarTech 98

MarTech Audience Advertising Media 98

InMobi

JANUARY 18, 2022

InMobi Commerce’s goal is to provide retailers and advertisers with all the tools they need to thrive in today’s retail media ecosystem. That includes talking with industry experts about emerging trends in retail media, tips on how brands and retailers can work together more successfully, and more. In this edition of “Take Five,” Sarah Hughes, Head of Marketing at InMobi Commerce, sat down with Melissa Burdick , the Co-Founder and President at Pacvue , to discuss the rise

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Retail eCommerce Non-Profit Media 52

IAB Tech Lab

JANUARY 18, 2022

Or “How I Learned to Stop Worrying and Sign My Requests” By Rob Hazan, Senior Director of Product, Index Exchange In the decade I’ve worked in ad tech, I’ve witnessed a pattern: where the money goes, fraud follows. Right now, CTV is where the money’s going. It’s a programmatic environment […].

Ad Tech 52

Ad Tech 52

Oko

JANUARY 18, 2022

The proportion of users accessing websites through mobile devices has been climbing steadily since WAP was (thankfully) abandoned and web-enabled phones became the norm. The tipping point of mobile traffic outweighing desktop has been reached in most regions, and more publishers now find themselves running mobile-first websites and facing the challenges this brings.

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Flashtalking by Mediaocean

JANUARY 18, 2022

Has the novelty of remote working worn off? The answer to that depends on who you ask. But, if you ask John Nardone , he’ll say a lot of brands are now struggling to cope with the twin pressures of the “great resignation” and the wish to enact boundary-pushing change. In this video interview with Beet.TV, Nardone says his company is trying to help. The remote barrier Nardone is president of Mediaocean , an ad-tech company providing omnichannel advertising solutions to agency holding companies, i

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Ad Tech Communications Agency Advertising 52

Paleo AdTech

JANUARY 18, 2022

Bill Urshel was CEO and co-founder of AdECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. Bill’s partner and third sales hire at AdECN was none other than Jeff Green , then a recruit from the tiny L.A. agency 411 Interactive and now of course CEO of The Trade Desk.

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Ad Exchange Ad network Non-Profit Ad Tech 52

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Advertising

Flashtalking by Mediaocean

JANUARY 18, 2022

Mediaocean’s President John Nardone explains the complexity of “converged TV” across screens that advertisers and agencies are experiencing in the 10 minute interview with me below. John notes that consumers don’t distinguish ads they see on which screen. But there are so many different places an ad can be seen which advertisers need to consider in their process of planning, executing, measuring and optimizing campaigns.

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Agency Advertising 52

Martech

JANUARY 18, 2022

Happy New Year! Somebody asked me what my predictions for 2022 would be, and I answered, “I don’t know what you can predict because there’s something crazy happening all the time.” Take 2021, the year we thought everything would start getting back to normal. I even suggested dusting off your 2020 marketing plan and updating it.

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Marketing Agency Impressions MarTech 138

Clearcode

JANUARY 18, 2022

Marketers use various systems to collect valuable information about their customers, including email systems, customer relationship management (CRM) software, analytics tools etc. But usually, these are siloed systems that don’t exchange information with one another. Instead of making your marketing efforts easier, all these decentralized data silos make it harder.

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