Tue.Sep 21, 2021

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Get your fall campaigns ready with MarTech’s Email Marketing Periodic Table

Martech

It’s here! The latest edition of MarTech’s Email Marketing Periodic Table. Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. But, because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. – there are a lot of obstacles that can get between you and your intended recipients.

Marketing 142
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Ray-Bans with built-in Facebook – whatever next?

More About Advertising

Perhaps we ought to file this one under: do you really need this? You can now buy Ray-Bans with built in Facebook so you can, well, accost people in the street and pretend to be covered in paint. Facebook, which is fighting on lots of fronts, is also desperately trying to be cool. Should the. The post Ray-Bans with built-in Facebook - whatever next?

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iOS 15 is out, but marketers can shake off the loss of email open rates

Martech

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. 20 – is that I will never have to listen to another conference speaker tell his audience, “ It’s all about the opens.” As of Monday, the thing many email marketers have dreaded – iOS 15 – has launched, which will nullify tracking on emails opened by Apple Mail users and makes the open rate even less reliable.

Marketing 140
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The Gate New York tackles accountants

More About Advertising

Interesting to see a new campaign from The Gate New York, UK-based MSQ’s (relatively) new US offering. This time the agency has been charged with making accountants desirable – in a business sense, let’s not get carried away. Aimed at accountants seeking qualifications , so in the realm of the possible. A billable 30 seconds. The post The Gate New York tackles accountants first appeared on More About Advertising.

Agency 59
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Brand strategies for NFTs are expanding

Martech

Last week, QSR chain Burger King launched an NFT-based sweepstakes around their BK Keep It Real Meals. The promotion is designed and supported by NFT marketplace Sweet with a focus on experience and easy adoption of the technology. The payoff could have implications for many brands looking to cash in on interest in collectible NFTs and to crack the code of how to use blockchain technology to encourage sustainable consumer attention and engagement.

Pop-Up 141
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Lego goes DIY – is it a damp effort for the ‘damp knight?’

More About Advertising

Another in-house effort (the way the world seems to be going), this time from Lego featuring a Monty Python-esque ‘damp knight.’ You shouldn’t pre-judge such efforts but, somehow, expect the worst or something that isn’t as good as it’s trying to be. There’s a decent idea and a big budget, so here goes. It’s promoting.

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Adbeat vs. AdPlexity: Which Marketing Intelligence Solution Is Better for You?

Lemonads

Adbeat and Adplexity comparison guide. Whether you’re new to the affiliate world or already established yourself as a part of the ecosystem, your main goal is always to stay ahead of the competition. This is true not only for affiliates but also for publishers and advertisers. While all of these stakeholders fulfill different roles, each and everyone one of them can benefit from intricate information about the competition.

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What is marketing automation software and what does it do today?

Martech

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., email, mobile, social media, and websites). Marketing automation focuses on the definition, scheduling, segmentation and tracking of marketing campaigns, allowing the marketing and sales organizations to nurture leads with highly personalized content aimed at attracting and retaining customers.

Marketing 133
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What clients need from your marketing agency today

Martech

There’s never been a better time to be an agency. After a rocky 18 months, 80% of small-to-midsize businesses (SMBs) say they’ve recovered from the impacts of COVID-19 – and nearly half (43%) say they plan to invest more money into developing marketing strategies over the next year. But that’s not all. A full 94% want to hire external agencies to help improve their marketing efforts as pandemic restrictions get lifted, and 96% of those businesses said they are open to paying th

Agency 105
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Roku announces Shopify app

Martech

Today Roku announced the introduction of a new app within the Shopify app store that will enable Shopify merchants to buy, build and measure campaigns across the Roku streaming platform. The Roku app will become available ahead of the 2021 holiday season, according to the company. As the first streaming platform available to Shopify merchants, the app is set to open up SMBs to affordable TV campaigns.

MarTech 124
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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B2B automation and predictability: Tuesday’s daily brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, how important are the features of a new marketing tool vs. cost? Below, we dive into our MarTech Replacement survey — which you can download here — and what we found was that even in uncertain times, when compa