More About Advertising

SEPTEMBER 10, 2021

Adam&eveDDB is back on the case for Sony PlayStation with 2021’s brand film, a gamers’ game of chess in a city laid out like a chessboard. You expect pyrotechnics from this combo and you certainly get them but there’s a story too. Directed by Francois Rousselet for Riff Raff. As ever, A&E delivers. The agency. The post Adam&eveDDB crafts another winner for PlayStation first appeared on More About Advertising.

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InMobi

SEPTEMBER 10, 2021

The U.S. holiday shopping season in 2021 will be unlike any other in recent memory. So what can the retail industry do in order to see success this holiday season? To help brands and retailers in the United States navigate what’s likely to be an unusual winter holiday season, we have created a new playbook, 2021 Holiday Shopping: What Brands and Retailers Need to Know.

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More About Advertising

SEPTEMBER 10, 2021

There’s been fair degree of talk recently about the way the big ad holding companies, despite their financial bounceback from the pandemic, are still struggling for growth in their creative operations. Media is driving the numbers even though media agencies are supposed to be being replaced by ad tech bots. Merged Wunderman Thompson seems to. The post Wunderman Thompson shows its creative creds for Life360 first appeared on More About Advertising.

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Smarty Ads

SEPTEMBER 10, 2021

Ad networks and ad exchanges share a similar purpose. Roughly speaking, they both gather free inventory from publishers in one place and offer it to advertisers for sale. Both can be integrated with demand-side and supply-side platforms, enabling programmatic ad buying and selling. Thus, it’s quite.

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Ad Exchange Ad network Advertising 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

More About Advertising

SEPTEMBER 10, 2021

Life can be pretty tiring and we all suffer from compassion fatigue from time to time: there’s only so much you can take. Covid-19 is one such issue, we all want to get back to normal but some people never can. Those who’ve been directly affected and also the NHS workers now dealing with the. The post MAA Ad of the Week: Hopeline19 from adam&eveDDB first appeared on More About Advertising.

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EGC Group

SEPTEMBER 10, 2021

The school year has started. The spread of the Delta variant of the COVID-19 coronavirus has unfortunately curbed the optimism many had for the reopening of school buildings where teachers could conduct lessons and students could learn. And this, by extension, has impacted retailers and customer purchases for back-to-school items. Find out how some retailers are trying to stay one step ahead, thanks to a combination of social media and artificial intelligence (AI).

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EGC Group

SEPTEMBER 10, 2021

People tend to think the road to success happens through big and bold actions. It is therefore worthwhile to step back and look at how small, incremental steps matter—and can actually guarantee impressive degrees of success. When a business, for example, exerts one percent extra effort in its disciplines, elements such as website conversions, lead conversions, and lifetime value may see wins never before imagined.

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Smarty Ads

SEPTEMBER 10, 2021

Nowadays, interstitial ads belong to the most popular ad formats. If properly used and fully implemented, this ad format can help to increase downloads and revenue. Let's take a closer look. What are interstitial ads? Interstitial ads are full-screen ad formats that cover the interface of an app. They.

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Interstitial Advertising Advertising 52

Martech

SEPTEMBER 10, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, are we seeing transformation become permanent change? We’ve talked a lot about how marketing — and business in general — has needed to adapt to the unprecedented circumstances of the last year and a half.

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MarTech Retail eCommerce Marketing 114

Smarty Ads

SEPTEMBER 10, 2021

Programmatic direct scoops more advertising budgets from the vast digital advertising spend than ever before. For now, one dollar out of two in the U.S is being spent on the programmatic direct deal. According to eMarketer, last year’s direct deals accounted for 58% when the bar for open.

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Advertisement

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Advertising

Martech

SEPTEMBER 10, 2021

In part one of this three-part series, I explained different options regarding where to seat functional personalization capabilities in your overal marketing technology stack. In this follow-up, I’ll explore different platform components required for building a holistic personalization technology strategy. The key premise is that omnichannel personalization requires several related capabilities across a potentially wide range of use cases.

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Smarty Ads

SEPTEMBER 10, 2021

Advertisers are constantly working on new location-based marketing strategies for getting customers and making their media buying campaigns more relevant and precise. Ad campaign success depends on many factors, but when it comes to businesses based on physical store visits, location becomes a defining factor. Once advertisers started to take.

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Martech

SEPTEMBER 10, 2021

Salesforce announced updates to their Service Cloud, including workflow tools powered by AI and contact center solutions. The new workflows are built into the Customer 360 platform assisting customer service teams. Predictive capabilities allow reps, in some cases, to flag a problem before a customer is aware of it. The release also includes innovations for digital contact centers for video, chat, voice and workforce engagement that accounts for both the customer side and service employees.

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MarTech Marketing 96

Smarty Ads

SEPTEMBER 10, 2021

Building a successful programmatic ads strategy very often requires making a lot of choices and paying attention to the details. It is especially true for the content and design of your banner ads, as they often determine a first impression and all the subsequent relationships with your audience. High-quality.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing