Adweek
DECEMBER 1, 2022
Though about 15% of the global population is disabled, people with disabilities remain far underrepresented in advertising. But a new ad from Apple is notable for featuring an inclusive, disabled cast demonstrating their talents. Apple's campaign, titled "The Greatest," launched this week ahead of the International Day of Persons with Disabilities (IDPD) on Dec. 3.
Ad Rants
DECEMBER 1, 2022
This article is an informative and precise description of how AI applications help the marketing sector to make deliberate choices based on the collected and analyzed data. In addition to a thorough explanation of how AI can be handy in this field, you'll find the main examples of how AI helps to solve marketing problems. AI technology is a comprehensive term that encompasses a wide range of technologies such as natural language processing, ML, deep learning, computer vision, and many others.
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Adweek
DECEMBER 1, 2022
Reddit is gearing up for its first ever CES activation with plans to release new research at CES 2023 in Las Vegas Jan. 5 through 8. CES attendees can expect the following at Reddit's Future Tellers installation, which will be located in the Alsace Ballroom of the Wynn Hotel from 9 a.m. to 5 p.m.
Ad Rants
DECEMBER 1, 2022
YouTube is the second biggest website worldwide. It's also the most popular video-sharing platform that everyone can agree on. Whenever you've come to think about video content, YouTube will stand out first among other channels. Now that everyone tunes in on YouTube for everything, such as watching the news, finding recipes, and checking the latest gadget unboxing, having content on this platform can benefit you as a business.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 1, 2022
The longtime collaboration between retailer Kohl's and Pinterest resulted in several personalized, taste-driven shopping experiences just in time for winter fashion and the holiday season. Outfit Color Match lets customers pick a color palate that resonates with them and then brings them to Kohls.com to shop outfits within a specific color theme. Kohl's/Pinterest Pinterest said.
AdExchanger
DECEMBER 1, 2022
Uriah Av-RonPartner and Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Uriah Av-Ron, Continue reading » The post Does Apple Really Care About Privacy? appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
DECEMBER 1, 2022
Clean rooms are ad tech’s answer to data privacy. But they can also give advertisers more accurate reach and frequency measurement through first-party audience matching. Disney has been building out its clean room for roughly a year, and just announced an integration with VideoAmp, which will bolster clean room measurement with VideoAmp’s TV viewership data.
Adweek
DECEMBER 1, 2022
Yahoo is not paying cash to own the approximate 25% stake in content recommendation ad-tech firm Taboola, according to sources familiar with the situation, marking a sign of the times as the economy braces for a long winter. Taboola, which is publicly traded, will issue new shares as part of the deal giving Yahoo an.
AdExchanger
DECEMBER 1, 2022
Thanks to signal loss, recession fears and the “ad tech tax,” publishers of all sizes are seeing their ad revenue suffer. But the problem is more pronounced among local news. Continue reading » The post The LMC Wants To Ensure Local News Publishers Actually Have A Post-Cookie Future appeared first on AdExchanger.
Adweek
DECEMBER 1, 2022
Did controversial social platform Parler decide that Ye would ramp up the controversy past its comfort level, or did a loss of endorsements make the application's price tag too high for the artist formerly known as Kanye West? We may never know. What we do know is that Ye's agreement to acquire Parler, revealed in.
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Martech
DECEMBER 1, 2022
Sendoso, the corporate branded gifting service, this week announced the launch of a freemium offering, Sendoso Express. With no contracts, subscriptions or fees, it is aimed at the SMB market. It will allow businesses to send unlimited eGift cards from well-known vendors, paying only for the value of the cards themselves. Sendoso’s full offering supports the sending of a wide variety of gifts, not just cards, with customization and personalization available.
Adweek
DECEMBER 1, 2022
Using long-form copy, an outdoor campaign that features ads measuring 13 feet long aims to highlight the plight of the 2 million people suffering Long Covid across the U.K. Titled "The Longest Ad," the campaign creative, which consists of 3,000 words of copy, has been placed at two bus stops in Edinburgh, Scotland. They both.
AdExchanger
DECEMBER 1, 2022
Brand safety has a hypocrisy problem. A show with violence – like “Criminal Minds,” the police procedural about serial killers – can attract big brand advertiser dollars. Meanwhile, news stories. Continue reading » The post The Big Story: The Hypocrisy Of Brand Safety appeared first on AdExchanger.
Adweek
DECEMBER 1, 2022
Fashion house Tommy Hilfiger (TH) is set to target a younger demographic through the appointment of a new global creative agency. Having appointed London-based agency Sunshine, which has a background in working with brands in the entertainment space, the brief will be to grow TH's audience reach to be more engaging to Gen Z consumers.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Marketing Dive
DECEMBER 1, 2022
The concoction, which mixes the soft drink with milk, is part of a “dirty soda” trend that’s recently taken off thanks to TikTok.
Adweek
DECEMBER 1, 2022
This year's holiday campaign from United Way Halifax is remarkable for a number of reasons--it's shot entirely on a Ring doorbell camera, its stars are volunteers instead of actors and it's been at least a year in the making. But its twist ending is what leaves the most indelible impression, coloring everything that comes before.
Marketing Dive
DECEMBER 1, 2022
After another tumultuous year, Marketing Dive has gathered the stories that key into the biggest industry developments, whether related to emerging channels or striking the right tone.
Adweek
DECEMBER 1, 2022
In today's culture there's no shortage of creative, unique and even weird drink combinations. For the holidays, Pepsi is reviving a niche favorite with some help from Lindsay Lohan. The brand is encouraging fans to try an unconventional twist on a holiday favorite, Pilk. For those who may not know, Pilk is the combination of.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
DECEMBER 1, 2022
If you ever want to hear a business owner rant, just grab some popcorn and casually bring up Yelp. The mere mention of the controversial company’s name generates a range of emotions — often negative with a tinge of despair. At best, business owners are frustrated with the volume of sales calls they receive. At worst, they are receiving many negative reviews they don’t know how to handle.
Adweek
DECEMBER 1, 2022
Sue Bird and Sylvia Fowles retired from the Women's National Basketball Association this year as two of the best players the sport had ever seen. Nike created an entire collection of shoes and apparel in tribute to them during their final season, but the most high-profile shoe Bird wore during her career had Kyrie Irving's.
AdExchanger
DECEMBER 1, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: Surveillance Advertising appeared first on AdExchanger.
Adweek
DECEMBER 1, 2022
Astronauts have the Nordic countries to thank for the first missions to the moon. And now, the Nordics are giving back. "Apollo explorations of lunar volcanic terrain gained insights from exposure to the varieties of newly formed volcanic rocks and structures found in Iceland," wrote Apollo 17 astronaut Harrison Schmitt in his 2006 book Return.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
DECEMBER 1, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. That’s A Wrapped This week once again saw social timelines taken over by Spotify Wrapped, the audio service’s. Continue reading » The post Get Wrapped In Excitement; Twitter Offers Huge Freebies For Q4 Buys appeared first on AdExchanger.
Adweek
DECEMBER 1, 2022
Audio streaming platform Spotify launched its Wrapped program for 2022, allowing users to view stats about their listening habits over the past year. Our guide will show you how to view your 2022 Wrapped within the Spotify mobile application. Note: These screenshots were captured in the Spotify app on iOS. Step 1: Open the Spotify.
MNTN
DECEMBER 1, 2022
Advertisers have a lot to celebrate right now. CTV just had its biggest year yet , as streaming viewership finally bested broadcast and cable TV and every major streaming service embraced ads. Meanwhile, last week saw the world’s biggest sporting event—the World Cup—entertaining billions around the globe as US consumers participated in a record-breaking Black Friday.
Adweek
DECEMBER 1, 2022
Disney advertising's new partnership is making it easier for marketers using clean rooms. Top line On Thursday, the company announced it's teamed up with VideoAmp in an integration that looks to accelerate cross-screen measurement. This new integration uses Disney's Audience Graph and Ad Exposure Log Files, as well as VideoAmp's proprietary TV Viewership footprint, powered.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Marketing Dive
DECEMBER 1, 2022
The gifting concierge lens lets users verbally answer questions about gift recipients and watch an unboxing experience to see recommendations.
Adweek
DECEMBER 1, 2022
After about a year of laying the groundwork for its presence in cryptocurrency-adjacent technology, Kraft Heinz is the latest big brand to unveil a strategy around what proponents bill as the next iteration of the internet, Web3. The food conglomerate is kicking off what it says will be a long-term plan for the space with.
AdPushup
DECEMBER 1, 2022
Progressive Web Apps, or PWAs, are a new buzzword in the world of web development. They are very similar to a regular mobile app but designed to be used on a mobile device or desktop. This blog explains what a progressive web app is, how it differs from a regular web app, & more. Over [.].
Adweek
DECEMBER 1, 2022
As the holidays arrive, there are some signs of warming representation: Despite prior setbacks and active discrimination, more festive movies starring LGBTQ+ protagonists and actors are entering the pop culture arena. The narrative arcs are classics. Cynic brings home Optimist Love Interest--but compromises that love for the comfort of Family. Family pressures Cynic to.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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