Adweek
NOVEMBER 18, 2022
The metaverse is still in its extremely early stages of development--it feels almost like a party that just started. It's an exciting time, but also leaves room for many questions and paradigms. How does its audience grow? How can it improve upon issues in the current iteration of the internet? Companies are focusing on a.
The Ad Tech Blog
NOVEMBER 18, 2022
I often hear the phrase, “ If I have more information, I can make better decisions. “ Technology has reached a point where getting “more information” is cheap. What you do with that information to “make better decisions” is a different subject. You can go to Kaggle.com, search for “Wines,” and download the Wine Reviews dataset in CSV format.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
NOVEMBER 18, 2022
Newsletters have proven to be a tough sector to crack for social platforms, as Meta pulled the plug on its Bulletin off-platform newsletter offering last month, and turmoil-filled Twitter reportedly followed suit shortly thereafter. One platform, however, has seemingly cracked the code of working newsletters into its efforts: LinkedIn. "Professionals have always come to LinkedIn.
Martech Series
NOVEMBER 18, 2022
In today’s digital-dominant world staying up to date without the assistance of technology is not possible. When you are writing a piece of content you can imagine the number of tasks that need to be executed before the content is posted. You start with the keyword research, review the data and trends along with analytics. Then comes search engine optimization and writing a piece of content with all the relevant pointers added to it.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 18, 2022
Fox Sports has embarked on its largest marketing campaign in network history ahead of the 2022 FIFA Men's World Cup in Qatar, which begins Sunday. The company initiated a host of activations around the country, many of which will continue throughout the duration of the tournament. This year is the first time in World Cup.
AdExchanger
NOVEMBER 18, 2022
TV advertising is in the middle of a tectonic shift. GRPs are out, and impressions are on their way in. But plenty of advertisers still want to buy local and national spots based on region. And for small, local marketers accustomed to the relative simplicity of linear TV ad buying, the lack of standards in over-the-top (OTT) ad measurement is becoming a real pain in the tush.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
NOVEMBER 18, 2022
Touted as the brand’s kitchenware entrance, the Cheetos Duster helps users grind up the snack in pursuit of its dust that can be used in recipes.
Adweek
NOVEMBER 18, 2022
The people of the internet are not generally known for being easy to please, and the willingness to dub anything from random movies to National Parks as "the worst ever" has made it clear that quite literally everything is a matter of taste. Most companies are happy to let negative comments slide, but every now.
Martech
NOVEMBER 18, 2022
Change in a business is inevitable. A lack of it indicates stagnation and decline. Only dead things don’t change. However, while a living organization must evolve, not all types of change are ideal. Two common types of business evolution today are innovation and rebranding. Although they both indicate change, they are remarkably dissimilar. Understanding what each term implies is critical before deciding on a path for your brand.
Adweek
NOVEMBER 18, 2022
On Tuesday, Ticketmaster enjoyed their largest ticket sales day ever, selling over 2 million tickets to Taylor Swift's upcoming The Eras Tour. This could have been a quiet victory for the company. Instead, it was the beginning of a week filled with mass vitriol as "Swifties" took to the internet against Ticketmaster and its parent.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Martech
NOVEMBER 18, 2022
Media ad spend in 2023 will grow 5.9% overall, year-over-year, according to IAB’s ad budget outlook. IAB highlights several high-growth categories, led by B2B (up 20.8%), travel (20.6%), restaurants/beer/wine/liquor (17.1%) and financial services (11.1%). CTV is expected to be the fastest-growing channel, with projected sales up 14.4%. All other digital channels are expected to see some increase in spend, while traditional channels will decline in 2023.
Adweek
NOVEMBER 18, 2022
To celebrate the upcoming Thanksgiving holiday in the U.S., Instagram released a "Thankful for Friends" chat theme that adds fall colors and a Thanksgiving-themed background to conversations. Our guide will show you how to use the Thankful for Friends chat theme in the Instagram application. Note: These screenshots were captured in the Instagram app on.
Martech Series
NOVEMBER 18, 2022
Annual list of technology breakthroughs recognizes eA’s role in transforming the future. eSSENTIAL Accessibility (eA), the leading digital Accessibility-as-a-Service platform, is proud to announce it has won the Enterprise category of Fast Company’s 2022 Next Big Things in Tech. This annual recognition honors technology breakthroughs that positively shape the future for the industries they serve. eA’s digital accessibility solution equips and empowers organizations in any indus
Adweek
NOVEMBER 18, 2022
Alcoholic beer will not be sold inside the perimeter of the eight 2022 World Cup stadiums in Qatar, following pressure from officials. The U-turn, announced by organizer FIFA two days before the tournament kicks off, could potentially cause a legal headache for soccer's governing body if sponsor Budweiser--with which it has a $75 million sponsorship.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
NOVEMBER 18, 2022
StoryFile and its AI-powered conversational video platform Conversa will be honored in the field of Software & Apps at the Consumer Electronics Show in January. StoryFile Inc. was named a CES® 2023 Innovation Awards Honoree in the category of Software & Apps for its AI-powered conversational video platform Conversa. The announcement was made at the Consumer Technology Association’s event in New York, ahead of CES 2023, the world’s most influential technology event, happening Jan. 5-8 in
Adweek
NOVEMBER 18, 2022
We have reached a tipping point. As the value of Apple approaches $250 billion--roughly the annual revenue of GM and Honda combined--few marketers would argue with the claim that brands focused on customer experience (CX) are more valuable than ever. And while Byron Sharp's How Brands Grow is a siren song for the storytelling Mad.
MNTN
NOVEMBER 18, 2022
The Roku Channel, Tubi, Pluto, Amazon FreeVee, WatchFree+ – maybe these aren’t the top-billed channels on your streaming device, but their popularity is growing and they are quietly making media companies lots of money. Q3 earnings have highlighted the importance of free content to consumers and advertisers alike. Free Ad-Supported Television Is FAST Becoming an Essential Format for Media Companies.
Adweek
NOVEMBER 18, 2022
In this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller is joined by some of Adweek's Europe team, brand editor Rebecca Stewart and creative editor Brittaney Kiefer. With Europe's run of Social Media Week and Brandweek officially over, Stewart and Kiefer discuss the year's worth of work behind the.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
NOVEMBER 18, 2022
To help content creators monetize their content through doubling up of CPMs on Google Ads. ViewLift , a global leader in end-to-end streaming and OTT solutions, announced the deployment of Advanced Ads Solution to help content monetization through Google Ads by enabling SDKs like PAL, Open Measurement, and Why This Ad (WTA) for its customers, helping them double their CPMs through Google Ads.
Adweek
NOVEMBER 18, 2022
After a few years of disrupted holiday travel, many may have forgotten how much the season takes out of us. As families gather together under one roof again, Uber is reminding us it's ready in case you need a break. To celebrate its newly launched platform, Get Your Ride Right, Uber has a new campaign.
Marketing Dive
NOVEMBER 18, 2022
FIFA said all sales on stadium perimeters are now banned, meaning some planned Budweiser activations “cannot move forward” just two days before kick-off.
Adweek
NOVEMBER 18, 2022
A few weeks ago, Walmart announced the relaunch Secret Treasures, its $1 billion sleepwear brand. The revamped line will feature trendier styles and even sell under a new brand name: Joyspun. The sleepwear category, said evp of apparel and private brands Denise Incandela in a statement, is "undergoing a significant transformation," and it only made.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
NOVEMBER 18, 2022
Artifact Labs, a web3 company that helps ‘Preserve and Connect History’ on the blockchain, today announced a partnership with The Hong Kong Philharmonic Orchestra (HK Phil) for the première of The Metaverse Symphony, a new work by renowned cinematic composer Elliot Leung. As part of this pioneering collaboration, Artifact Labs serves as the official partner for Elliot Leung and the HK Phil, one of the globe’s premier orchestras, to create the world’s first-ever symphonic
Adweek
NOVEMBER 18, 2022
Twitch detailed several updates during its monthly Patch Notes livestream Thursday. The Amazon-owned streaming platform will begin experimenting later this year with giving streamers the ability to tag another channel in their title, letting viewers interact with that tag and follow that channel without leaving the stream they're watching. Twitch will also begin experimenting with.
Martech Series
NOVEMBER 18, 2022
With the rate of U.S. inflation reaching 40-year highs, it’s no secret that consumers are feeling the ripple effects of pricing spikes for their essential products. From the grocery store to the gas pump, the reality of the situation is apparent – American household budgets are exceedingly constrained. Even as consumer price index (CPI) growth slowed sharply in the summer, economists still expect the inflation pressures to persist in the immediate future.
Adweek
NOVEMBER 18, 2022
Amazon Live taps into the power of influencers, ecommerce and live video to deliver personalized and engaging livestream shopping experiences for the masses. Marketers from Amazon Live, 23andMe and influencer Nicole Mejia sat down with Adweek's director of audience engagement Jess Zafarris during our Elevate: Future of Shopping event to dive into what live shopping.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Marketing Dive
NOVEMBER 18, 2022
The luxury carmaker’s “Never Lose Your Edge” campaign pulls inspiration from “The Wizard of Oz” while urging consumers to challenge the status quo.
Adweek
NOVEMBER 18, 2022
Food52 is a cooking and home company that acquired two heritage home brands last year: Dansk, a design-forward home goods brand, and Schoolhouse, a lighting and lifestyle goods company dedicated to creating modern heirlooms. While existing under a similar industry umbrella, these brands have varying aesthetics and their own communities of superfans.
Martech Series
NOVEMBER 18, 2022
Attributes 711% Revenue Growth to its leadership in AI-powered Codeless Test Automation platform for large enterprises globally. ACCELQ announced it was selected on the Deloitte Technology Fast 500 , a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America , now in its 28th year.
Adweek
NOVEMBER 18, 2022
Klarna is best known for its 'Buy Now, Pay Later' option that empowers consumers to make big-ticket purchases without having to cover the entire cost upfront. But that's not all the global retail bank brings to the table as it evolves into a 360 shopping ecosystem and mecca for consumers and merchants alike. Klarna's chief.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
363 
Let's personalize your content