Adweek
AUGUST 16, 2022
After more than two years of a global pandemic, saying monkeypox is an unwelcome guest is a gross understatement. Maybe it seems like something outside your immediate reality. But as a queer person, let me tell you: It's here, it's real and much of America doesn't know what to do or how to talk about.
Martech
AUGUST 16, 2022
As the IAB rolls out new ad standards for gaming , marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with new technology and gaming experiences, they’re more reachable by brands. One sign of how the landscape is changing, adtech companies like Anzu are partnering with publishers to provide dynamic ad placements in-game.
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Adweek
AUGUST 16, 2022
The creator economy is riddled with 20-something fast fashion influencers who conduct clothing hauls by sprawling bags full of $3 Shein crop tops across their bedroom floors. But Gen Z is also widely known as the most socially-conscious generation, notorious for pressuring brands to set intentional standards for environmental consciousness and social impact.
AdExchanger
AUGUST 16, 2022
Advertising may be just a fraction of Walmart’s overall revenue – but it’s a nerve center for growth. Walmart, which reported its quarterly on Tuesday, generated total revenue of $153 billion in Q2 alone, the vast majority of which came from store sales. But although Walmart didn’t disclose its advertising revenue for the second quarter, it. Continue reading » The post Walmart’s Advertising Revenue Is Small But Soaring appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 16, 2022
Temperatures have soared as high as 107 degrees near Phoenix lately, while a fierce weather phenomenon known as a "firenado" hit the outskirts of Los Angeles last week. No surprise, then, that consumers in those cities were pleased to see a rainstorm in the middle of a sweltering late summer. Never mind that it was.
MNTN
AUGUST 16, 2022
“Are we in a recession or what?”. It’s a question that many advertisers have been asking themselves for months now—and how MNTN’s Senior Product Marketing Manager John Zucker kicked off his recent webinar, Stand By Your Ad: Why CTV is Every Marketer’s Ally in Good Times and Bad. Zucker noted that there seems to be a lot of uncertainty around the economy—including if the economy is even in trouble or not—and that has created a lot of stress for advertisers.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
AUGUST 16, 2022
An interview withWill MisselbrookChief Creative & Digital OfficerThe newly renamed Washington Commanders are the only team in the NFL with a chief creative and digital officer rather than a marketing chief. Will Misselbrook, who hails from the UK (where football is soccer and soccer is football) took the job in 2021 after nearly three years. Continue reading » The post Why The Washington Commanders Don’t Have A CMO appeared first on AdExchanger.
Adweek
AUGUST 16, 2022
If those random snaps in your phone of you devouring a grilled cheese sandwich after a fun night out still make you smile, Google and beloved organization expert Marie Kondo want you to know that there's actually space available for those alongside every other memory you wish to keep close. Google worked with L.A.-based indie.
AdExchanger
AUGUST 16, 2022
Everything old is new again. Surveys are on the rise, marketers are turning their attention to media mix modeling (MMM) – and Google is recruiting participants for an online panel through a partnership with Gallup. The panel will serve as a truth set to validate the models Google uses to estimate online conversions across its. Continue reading » The post Google Is Creating A Panel To Feed Its Conversion Models appeared first on AdExchanger.
Adweek
AUGUST 16, 2022
Serena Smith spent a summer weekend at an Airbnb on the Jersey shore, laying out by the pool with her laptop in hand, going out to dinner every night and frequenting a beach within walking distance of her rental home in Stone Harbor, N.J. The Crossmedia analyst, who lives in San Diego, wasn't technically out.
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TheViewPoint
AUGUST 16, 2022
On September 19th-21st, David Zenna, Demand Partnerships and Sales Director at TheViewPoint, will attend the Digiday Publishing Summit, a global. The post TheViewPoint at Digiday Publishing Summit 2022 first appeared on CTV&OTT ad monetization platform for publishers | TheViewPoint.
Adweek
AUGUST 16, 2022
Microsoft's Xbox partnered with the New York Liberty and Brooklyn Nets parent company BSE Global earlier this year with two goals: drive conversation and awareness for both brands, while shining the light from Lady Liberty's torch on women's sports. Those initial goals have been satisfied.
AdExchanger
AUGUST 16, 2022
A podcast interview withNabiha SyedCEO“Big Tech Is Watching You. We’re Watching Big Tech.” That’s The Markup’s slogan. The Markup is a nonprofit news organization founded in 2018 and launched in early 2020, just a couple of weeks before the pandemic began. It runs in-depth, data-driven investigations that reveal the various ways in which technology is.
Adweek
AUGUST 16, 2022
The end of an era has arrived at CNBC: Mark Hoffman is stepping down from his role in charge of the financial news network and will be replaced by NBCU global advertising and partnerships president KC Sullivan. In charge of CNBC since 2005 and the network's chairman since 2015, Hoffman will serve in that role.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
AUGUST 16, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back To The Scoreboard Ad tech is revisiting panels. In some cases, that also means revisiting Nielsen. Amazon Prime, which has exclusive airing rights to the NFL’s “Thursday Night Football,” signed a three-year deal with Nielsen on Tuesday to do audience measurement for. Continue reading » The post Panels And Publishers Have A Love-Hate Relationship; Google’s Sleeping On Its Scam Problem appeared first on AdExcha
Adweek
AUGUST 16, 2022
Snapchatters can outfit their Bitmoji in workwear from Carhartt following a partnership between the apparel brand and Snap Inc. Bitmoji will sport Carhartt gear including its BO1 Double Front Pants, Detroit Jacket, Duck Bib Overalls, Force Sweatshirt and K87 Short Sleeve Pocket T-shirt in a variety of colors on and off Snapchat, including in Bitmoji.
Martech Series
AUGUST 16, 2022
CallRail Continues Rapid Growth Trajectory and Receives Ranking Among America’s Fastest-Growing Private Companies. CallRail, the lead intelligence platform helping businesses of all sizes market with confidence, announced it has been named to the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America.
Adweek
AUGUST 16, 2022
Twitter introduced three new performance advertising tools Tuesday: a revamped Twitter Pixel, a Conversions API (application-programming interface) and App Purchase Optimization. These new options join Site Visit Optimization, Aggregated Measurement and Events Manager, which the social network debuted in January. Measurement tool Twitter Pixel enables conversion tracking, which Twitter called in a blog post Tuesday.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
AUGUST 16, 2022
Great Place to Work® and Fortune magazine have honored Basis Technologies as one of the 2022 Best Medium Workplaces, ranking it No. 19. Earlier this year, these organizations ranked the company No. 1 for Best Small and Medium Workplaces in Chicago. Basis Technologies is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising.
Adweek
AUGUST 16, 2022
Being a teenage girl can be difficult--and social media has amplified many of those challenges. In this digital environment where much of reality is filtered, Puma's new campaign encourages girls to show up as their authentic selves. "Here.
Martech Series
AUGUST 16, 2022
The telecommunications leader experienced remarkable growth, placing them on the prestigious list of America’s fastest-growing private companies. First Orion, a leading provider of branded communication and protection solutions for businesses and carriers, today announces its ranking on Inc. Magazine’s annual Inc. 5000 list of America’s fastest-growing, privately-owned companies.
Adweek
AUGUST 16, 2022
What does the future of work look like? What trends do new generations tend toward regarding jobs, skills, and careers? And how can you access the right talent you can employ for your business? Melissa Waters believes the answer is Upwork. Waters, chief marketing officer at Upwork, joins Suzy founder and CEO Matt Britton on.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
AUGUST 16, 2022
The Company Remains in the top 2,000 Companies, Achieving a Three-Year Revenue Growth of 334%. Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, announced that it has earned another spot on the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in the U.S, for the fourth consecutive year coming in at No. 1824.
Adweek
AUGUST 16, 2022
Eco-friendly motorsport Formula E continues on an awareness track as the competition rushes to expand in an era of emerging sustainability requirements. The sport, which launched in Beijing in September 2014, is made up of 11 participating teams with a line-up of motorsport partners, which includes Jaguar, Porsche and Nissan. The sport, which completed its.
Martech Series
AUGUST 16, 2022
Weave’s communications and engagement platform honored for its innovative solutions for small and medium-sized businesses. Weave, the all-in-one customer communication platform for small business, has been named the winner of Best SMB CRM Solution in the fifth annual MarTech Breakthrough Awards. As a winner, Weave is recognized among other top companies, technologies, and products in the global marketing, sales, and advertising technology industry.
Adweek
AUGUST 16, 2022
Meta rolled out its Horizon Worlds virtual reality community and game to people 18 and older in France and Spain Tuesday. Horizon Worlds came out of beta last December for Meta Quest 2 users in Canada and the U.S., and Meta has said it plans to roll it out to more markets in Europe this.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
AUGUST 16, 2022
When Christian humanitarian organization World Vision wanted to improve their donor experience, they knew getting a CDP was key. “To do this work well, we need to identify prospective donors and engage them in a way that feels personalized and relevant,” said Tamalyn Ramsey, World Vision’s digital technology program director, at The MarTech Conference.
Adweek
AUGUST 16, 2022
Publicis Groupe won a bulk of Mondelez's global media business following a review that kicked off in December and concluded this week. VaynerMedia and WPP retained some of the business. Publicis will lead media for the brand in Latin America, Europe, the Middle East and North Africa Peninsula, South Africa and China. It will also.
Martech Series
AUGUST 16, 2022
Ansira Partners, Inc. (“Ansira”), an independent global marketing services and solutions company with proprietary channel, website, and advertising technology, announced the company’s momentum-building first half of 2022. In the first and second quarters the company welcomed more than 10 new brands to its client roster, hosted two client events to share thought leadership and connect cross-industry peers, began to roll out enhanced reporting for its website platform, and contin
Adweek
AUGUST 16, 2022
The arrival of 5G--the fifth generation wireless network--in the top right corner of our smartphones in 2019 was highly anticipated. Blazingly fast speeds would allow whole movies to be downloaded in seconds. Virtual reality would become even more real. And our phones might reliably complete a video call without crashing. However, the intervening years have.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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