Martech
MAY 24, 2022
If there ever were a golden word in marketing, it’d be evolution. As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. Two innovations marketers should stay abreast of are augmented and virtual reality devices.
TechCrunch Ads
MAY 24, 2022
DuckDuckGo, the self-styled “internet privacy company” — which, for years, has built a brand around a claim of non-tracking web search and, more recently, launched its own ‘private’ browser with built-in tracker blocking — has found itself in hot water after a researcher found hidden limits on its tracking protection that create a carve-out for certain advertising data requests by its search syndication partner, Microsoft.
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Smart Insights
MAY 24, 2022
7 strategies, tactics and tips to stand out. Plan your first 100 days on the job, as a new starter, to make an impact in your marketing career Starting a new job can be tough. In the first 100 days … The post How to make an impact in your first 100 days in a new job appeared first on Smart Insights.
Martech
MAY 24, 2022
Marketing budgets are swelling in 2022, up from the previous year, when high hopes were dashed by a pandemic that wouldn’t quit. In 2021, marketing budgets claimed 6.4% of the average company’s total revenue. This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. This brings the spend level, relative to revenue, up to pre-pandemic budgeting, where it held between 10.5% and 11.2% in 2018, 2019 and 2020.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
VideoWeek
MAY 24, 2022
PubMatic today launched Connect, a new addressability tool which will essentially unite the company’s existing identity and targeting tools into one omnichannel platform. PubMatic says Connect will enable media buyers to take a “portfolio approach” to audience addressability, combining a range of different signals to help identify whoever they’re looking to reach.
Ad Espresso
MAY 24, 2022
When Instagram launched in October 2010, it only allowed users to post content from their mobile phones using the Instagram app. However, many Instagram users have been looking for ways to post on Instagram from their desktop (PC or Mac) computers. If you’re one of these users, you’re in luck. In this article, we’re breaking Read More.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPushup
MAY 24, 2022
Today, the ad tech industry is brimming with various solutions to increase revenue for both publishers and advertisers. Ad refresh, one such solution, is considered advantageous by a lot of publishers but they’re skeptical of using it owing to its controversial nature. So, what exactly is the deal with ad refresh? The most common answer [.].
Media Math
MAY 24, 2022
LinkedIn. Twitter. Facebook. Email. Welcome to the latest in MediaMath’s Identity Landscape. In this series we’re providing an overview of our core identity partners to help advertisers choose the identity solution that’s right for them. Your solution in a nutshell. LiveRamp offers a sustainable, addressable identity solution that enables brands and advertisers to reach authenticated audiences across browsers, apps, and CTV at scale and across geos.
Ad Colony
MAY 24, 2022
The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence. The BRAG Blog gives you deeper insight into our findings.
Martech
MAY 24, 2022
As this year’s virtual edition of PegaWorld iNspire kicks off, the CRM and BPM platform released a report on challenges created by the “complex intersection of technology and the modern workforce” arising from digital transformation. In a press briefing before PegaWorld, CEO Alan Trefler described this complexity as “wrenching.” He identified three major business shifts that are generating complexity, against the socio-political backdrop of an “unforgiving and
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Brid.tv
MAY 24, 2022
Ad podding is an advanced advertising technique seasoned publishers use to maximize revenue. Learn more about the technology behind ad podding, how it works, and how to set it up in this article. The post A Guide to Ad Podding: The Key to Maximizing Ad Revenue appeared first on BRID TV.
TheViewPoint
MAY 24, 2022
From the first desktop sidebar ads during the 1990s through the advent of mobile advertising, to the cross-device individual user. The post Origins and Pioneers of AdTech: 2010-2022 first appeared on CTV&OTT ad monetization platform for publishers | TheViewPoint.
PubMatic
MAY 24, 2022
Today, PubMatic is launching Connect, a comprehensive and fully integrated platform to enable media buyers to seamlessly connect with their target audiences across the open internet. We have seen the tides changing in favor of publishers, who have always played a significant role in building direct relationships with consumers and are now in a pivotal position to develop publisher-managed first-party data signals that buyers can tap into for privacy-safe, scaled activation.
VideoWeek
MAY 24, 2022
In this episode, Tom Goodwin, who is a keynote speaker, consultant, author and TV host, joins Vincent Flood, VideoWeek’s Editor-in-Chief, for a free roaming conversation that covers everything from the WFH debate, right through to Web3 and the metaverse. Also discussed is social media and how it’s used today, Tom’s own experiences with being a social media star and Miami’s growing technology scene.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
MAY 24, 2022
Transport for London’s new Elizabeth line is already getting plenty of publicity. There’s some genuine excitement about its launch, especially from Londoners far out west and east who are hoping better connections will deliver a house price boon. VCCP’s contribution sets about demonstrating old fashioned product benefits like step free access, more space and faster.
Digital Turbine
MAY 24, 2022
The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence. . The BRAG Blog gives you deeper insight into our findings.
Basis
MAY 24, 2022
What’s new in the realms of paid search and social media? Basis’ Senior Vice President of Paid Search and Social compiles all the latest news, trends, and resources each month for easy access. Report: Brands Plan to Invest More in Search in the Next 12 Months [:02]. As remote workers continue to shift between personal and professional activity while on the clock, a new report shows that the rise of the “workday consumer” is creating even more touchpoints during the average buying journey.
Kritter
MAY 24, 2022
Since Amazon launched its retail media ad network in 2012, several online retailers have gone […]. The post Why eBay and Not Amazon Ranked No.1 Among Retail Media Ad Networks appeared first on Kritter.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPushup
MAY 24, 2022
Playable ads are the revolutionary ad formats that have taken the gaming world by storm. They are light, eye-catching and engaging with high conversion rates. Learn how they can boost your ad revenue. “Try before you buy.” With the emerging trends of judging the product by its cover, playable ads have come to fire as [.].
Monetize More
MAY 24, 2022
En este momento, el Header Bidding (ofertas de encabezado) están en aumento en el mundo de los anuncios digitales. Todos los involucrados en la industria están tratando de adaptarse a ella para aumentar sus ingresos publicitarios. Prebid ha lanzado una nueva extensión de Header Bidding para Chrome, que promete hacer la vida más fácil para los editores.
All About Advertising Law
MAY 24, 2022
Late last week, Oklahoma Governor Kevin Stitt signed the state’s Telephone Solicitation Act of 2022 (OTSA) into law. A couple of months ago, as the legislation was working its way through the Oklahoma state legislature, we noted that , like its Florida counterpart – the Florida Telephone Solicitation Act (FTSA) – the law would prohibit “a telephonic sales call to be made if such call involves an automated system for the selection or dialing of telephone numbers. without the prior express written
Martech
MAY 24, 2022
“Agile marketing transformations are not going well,” admitted Stacey Ackerman, MarTech contributor and agile coach. “We needed something built by marketers, for marketers, in a language that makes sense to marketers.” “Agile,” in its various forms, has its roots in software development. It emerged in the 1990s as an alternative to “waterfall,” a methodology that began with fixed requirements and scope for a product and pushed through to completion
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
VideoWeek
MAY 24, 2022
A new law in Denmark will require streaming services to pay a levy of 6 percent of their revenue to support local TV production. Aimed at securing local investment from the likes of Netflix, Disney and Amazon, the bill was approved by Danish lawmakers this weekend. In 2018, Denmark became the second country in Western Europe (after the UK) where SVOD subscriptions overtook pay TV subscriptions.
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