Tue.Apr 19, 2022

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Gen Z metaverse users are more trusting and willing to spend

Martech

Younger Gen Z gamers have a particular emotional connection with the online world, and are looking for metaverse experiences in their virtual worlds, according to a study by agency Razorfish and VICE Media Group. One third of Gen Z gamers want virtual stores to shop at in the 3D worlds they explore. Gen Z users are also more open to companies making use of their data than older metaverse denizens. 63% say they are concerned about data privacy when gaming, which is a bit lower than Millennials (6

MarTech 115
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Why NFTs should be seen as worldbuilding opportunities for brands

Venture Beat

Here's what brands and marketers should learn from thriving NFT communities: NFTs are Web3 access keys to new worlds and franchises. Read More.

Marketing 119
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Good morning: What’s weird today may be genius tomorrow

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, may you build a ladder to the stars and climb on every rung. “Keep Austin Weird” is the 2nd most recognizable ad slogan from the Lone Star State (No. 1 = “Don’t Mess With Texas”).

MarTech 109
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Tempr raises $5M to reboot user acquisition for mobile marketers

Venture Beat

GamesBeat Summit 2022 returns with its largest event for leaders in gaming on April 26-28th. Reserve your spot here! Tempr has raised $5 million for its prediction and automation platform aimed at rebooting the way user acquisition is done by mobile marketers. The Paris-based company raised the money from Adikteev, an app retargeting and cross-prom… Read More.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Neustar brings identity resolution to digital out-of-home with Captivate partnership

Martech

Today, Neustar (owned by TransUnion) announced a partnership with digital out-of-home (DOOH) network Captivate LLC. The move aims at improving audience segmentation and targeting capabilities for DOOH advertisers. Advertisers can access Element One, Neustar’s proprietary audience segmentation platform. Additionally, they have the ability to serve targeted ad impression across Captivates network of 23,000 high-resolution displays across the U.S.

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Engine returns for Old Speckled Hen’s trusty fox

More About Advertising

It’s always good to see a brand and ad campaign with staying power And Greene King’s Old Speckled Hen certainly qualifies, having been around since at least 1994. OSH has done well to fend off the wave of new, often quite excitable, craft beers but it’s aimed at old farts – 35-55 year olds – The post Engine returns for Old Speckled Hen’s trusty fox first appeared on More About Advertising.

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Andrea Media Launches New Intelligent Digital Advertising Formats to Increase Publisher Advertising Revenue

Ad Tech Daily

Paris, France – Andrea Media launches new Intelligent digital advertising formats to increase publisher advertising revenue. Since 2007, Andrea Media has been working in the digital advertising market. Our philosophy is to offer our international publishers the best and most profitable advertising formats in the pure respect of the navigation of their Internet users.

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ActionIQ integrates with clean room platform to activate second-party data

Martech

Enterprise CDP ActionIQ has announced a partnership with data collaboration and clean room provider InfoSum to enable brands and publishers to enrich their own first-party data with second-party data from other brands and publishers, aggregated and managed in a privacy-compliant way. Why we care. First, the terminology. First-party data is, of course, data brands and publishers collect with the consent and participation of consumers (newsletter subscriptions, filled forms, etc).

Cookies 101
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Switzerland gets better of Anne Hathaway in new tourism ad

More About Advertising

This has been panned in some quarters, Roger Federer and Anne Hathaway finding themselves on video’s version of the cutting room floor for Switzerland Tourism. Follows a similar-ish effort with Federer and Robert De Niro. From agency Wirz. Actually it’s not bad – makes the point that it’s a spectacular place and Hathaway has her.

Agency 59
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Triton Digital Announces John Rosso as President and CEO

Ad Tech Daily

Founder and Current CEO Neal Schore Becomes Managing Advisor NEW YORK — Triton Digital®, the global technology and services leader to the digital audio and podcast industry, today announced the elevation of John Rosso, Triton Digital’s President of Market Development, to President and Chief Executive Officer, effective immediately. Neal Schore, the company’s founder and former […].

Ad Tech 54
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Ukraine war hits Omnicom hard but US giant still posts impressive Q1 2022 growth

More About Advertising

Omnicom grew strongly in the first quarter of 2022 with organic growth up 11.9%, ahead of rival Publicis with 10.5%. But operating profits were hammered by the war in Ukraine, falling 24.5% to $112.4m with net revenue down 0.5% to $3.4bn. Omnicom was the last of the big holding companies to disentangle itself from Russia. The post Ukraine war hits Omnicom hard but US giant still posts impressive Q1 2022 growth first appeared on More About Advertising.

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Xandr Partners with LiveIntent to Bring New Data and Identity Offerings to the Market

Ad Tech Daily

LiveIntent and Xandr’s relationship is expanding from an SSP partner to collaboration across data and identity NEW YORK — Xandr and LiveIntent have announced that the companies are extending their relationship by bringing new data and identity offerings to market. LiveIntent is launching over 15 exclusive data segments built with LiveIntent’s licensed data and its proprietary machine learning […].

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Publicis Groupe’s Le Truc collective hires more big hitters

More About Advertising

A year into its launch, Publicis Groupe’s Le Truc – the New York based collective of 600 creatives, strategists and producers – is staffing up with three new senior hires who will be part of the permanent line-up, including Marcos Kotlhar, who joins as partner and CCO from Ogilvy New York, where he was CCO. Le. The post Publicis Groupe’s Le Truc collective hires more big hitters first appeared on More About Advertising.

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Acxiom Real Identity™ Integrates With Sitecore to Help Brands Create Known Identities, Deliver Real-Time Decisioning and Web Personalization

Ad Tech Daily

CONWAY, Ark. — Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced that Acxiom Real Identity™ is now integrated with Sitecore’s CDP (customer data platform). “This partnership with Sitecore will be crucial in helping our customers operate in this new environment, where leading brands will compete based […].

Ad Tech 52
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Macmillan Cancer Support and AMV BBDO make another positive contribution

More About Advertising

Macmillan Cancer Support and agency AMV BBDO have won lots of plaudits (and awards) for recent campaigns and here’s a mew instalment of ‘Whatever it Takes.’ Saying that no question is to big or small to get help – something big companies could pay more attention to. Questions include: “can I still date?”, “what if. The post Macmillan Cancer Support and AMV BBDO make another positive contribution first appeared on More About Advertising.

Agency 59
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Why Diversity Should Feature in Your Marketing Mix

InMobi

InMobi presents our latest curated marketplace – Diversity, Equity and Inclusion (DEI) which focuses on verified minority-owned publishers and high quality, contextually relevant supply. Diversity is not new for advertisers. Major advertisers have mandated more diverse representation in their campaigns and creatives. The likes of Dove, Nike and L’Oreal have taken steps to include minority/historically underrepresented groups like BIPOC, LatinX and LGBTQ+ individuals in their worldwid

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Ikea and Mother get lively with ‘Let Play Unwind Your Mind’

More About Advertising

Ikea’s take on wellbeing handily involves messing around with items available in-store. Ping pong, hopscotch and kitchen discos are the new stress-relievers in this latest instalment of Mother’s “Wonderful Everyday” campaign, which promotes play as the best antidote to modern life and the pressures of “adulting.” The ad comes out of Ikea’s research which found.

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Tempr raises $5M to reboot user acquisition for mobile marketers

Venture Beat

Tempr has raised $5 million for its prediction and automation platform aimed at rebooting the way user acquisition is done by mobile marketers. The Paris-based company raised the money from Adikteev, an app retargeting and cross-promotion platform company. Tempr’s vision is about shaping an automated and maximized mobile marketing industry, g… Read More.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Can Virgin Atlantic put people first in an industry that clearly doesn’t?

More About Advertising

Who’d be an ad agency? You spend all that time and money pitching for a prestige account, eventually (as in this case) the product is finally up in the air but the problems airlines and airports are having make the NHS look like a finely tuned machine. Lucky Generals beat Mother and Uncommon to Virgin. The post Can Virgin Atlantic put people first in an industry that clearly doesn’t?

Agency 59
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Launching Your Self-Serve Marketplace Platform

Kevel

Sponsored listings are a no-brainer for retailers and marketplaces. Luckily, there's a simple way to get started: simply add a self-serve portal within your website so advertisers can easily promote their listings. In this video, we'll describe how to set up your self-serve portal and give a few examples to help you get started.

Retail 52
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Havas boosts Studios operation with Sanderson hire

More About Advertising

Havas is beefing up its Havas Studios operation with the appointment of industry vet James Sanderson as its first global COO. Havas currently has production studios in London, Prague, New York, Chicago and Paris and what it describes as a low-cost offering in Kuala Lumpur. Further studios are planned for Latin America, China and India. The post Havas boosts Studios operation with Sanderson hire first appeared on More About Advertising.

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Tremor International Launches Exclusive Audience Offering of High-Reach TV Viewership Data Infused with Fyllo Cannabis & CBD Transaction Data

Unruly

April 19, 2022 – New York – Tremor International (AIM/NASDAQ: TRMR), a global leader in video and Connected TV (“CTV”) advertising, offering an end-to-end technology platform that enables advertisers to reach relevant audiences and publishers to maximize yield on their digital advertising inventory, and Fyllo , a leader in compliance-first SaaS solutions for highly regulated industries, today announced the next stage of their partnership, designed to enable advertisers to reach premium, h

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Latest CFPB Lawsuit Sheds Light on Digital Dark Patterns

All About Advertising Law

A lawsuit filed by the CFPB last week against a national credit reporting agency provides some insight into the types of website features and designs that regulators like the Consumer Financial Protection Bureau and Federal Trade Commission will target. As we covered previously , digital dark patterns—or website design, features, and interfaces used to allegedly deceive, steer, and manipulate users—are a priority for both rulemaking and enforcement actions by the FTC.

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Why NFTs should be seen as worldbuilding opportunities for brands

Venture Beat

Here's what brands and marketers should learn from thriving NFT communities: NFTs are Web3 access keys to new worlds and franchises. Read More.

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Why website health is critical to demand generation success

Martech

“What we’ve noticed over the years is that there is a gap in many demand gen machines,” said Shachar Radin Shomrat, CMO of Deepcrawl, in her presentation at The MarTech Conference. “In some, a whole piece is completely missing. In others, it exists, but is underperforming.” The single most important challenge growth marketers face, according to Shomrat, is allocating resources across the many marketing activities they engage in.

SEO 115
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Why Traditional Publishers are Shifting Their Ad Strategy

Kevel

Traditional publishers and advertisers historically go hand in hand. But standard ad monetization isn’t working for many publishers anymore. As non-traditional publishers and marketplaces launch walled gardens -–and see billions in returns–-traditional publishers are following suit. This article discusses this transition and its implications for your business.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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How to Make a Marketing Plan for an Advertising Agency

Agility Ads

Creating a marketing plan for an advertising agency can be broken down into three key parts: who, what, and where. By understanding these three elements, you can make better marketing campaigns for your agency. Here’s your chance to learn how to market an agency by focusing only on the who, what, and where. Who Is Your Target Audience? When you’re starting to think about how to market your advertising agency, it’s essential to specialize in a corner of the market.

Agency 52
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38. Brian Lesser – from 24/7 to Xaxis and Xandr

Paleo AdTech

Brian Lesser was a long-time leader at WPP entities such as the Media Innovation Group (MIG), Xaxis and GroupM. He left GroupM in 2017 to join AT&T, ultimately guiding the newly-formed Xandr ad platform, which included AppNexus. Since 2020, Brian has been CEO of InfoSum , a distributed data collaboration platform. His exposure to the ad business began early and at a lofty level, when as a pre-teen he trailed his dad into the offices of Ogilvy & Mather on 8th Avenue in NYC, where Mike Les