Martech

DECEMBER 6, 2021

The following is a selection from the e-book “MarTech’s agile marketing for teams.” Please click the button below to download the full e-book. Download the report (no registration required). Once your team has gotten down the basics of working in agile marketing and can deliver work in short, iterative cycles, feedback is key. You’ll want to ensure that feedback is getting collected, talked about in a regular cadence and used effectively to inform what your team will work on ne

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Marketing MarTech Agency Conversion 107

More About Advertising

DECEMBER 6, 2021

UK ad revenues across all media are showing 35.7% growth for 2021, according to GroupM’s annual end-of-year forecast. The UK is growing more rapidly than China (17.8%) or the US (28.4%), making it the fastest-growing of the world’s top 20 markets this year. Brian Weiser said: “Every time I’ve published a forecast this year, I’ve. The post Ad revenues grow at a ‘surprising’ rate as ‘digital is eating the world,’ says GroupM first appeared on More About Advertising.

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Media Advertising Marketing 94

Martech

DECEMBER 6, 2021

Tis’ the season to send our current year packing with a swift kick and start the new year off on a high note. And brands that are doing precisely that this holiday season are arming their teams with the most accurate, real-time consumer research possible. Let’s see how that looks and ways your brand can still take advantage of opportunities that consumer research has to offer this holiday season.

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Retail Fashion Food Impressions 102

More About Advertising

DECEMBER 6, 2021

Christmas comes early for adfolk. We gorge ourselves on the first Christmas commercials in early November and go back for seconds soon afterwards. And we still find space for the sherry trifle that then follows in the form of the fragrance category’s annual festival of nonsense. As ever, our eyes prove bigger than our bellies. The post Laurence Green: and then there were three - John Lewis ads this Christmas first appeared on More About Advertising.

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Advertising Agency 72

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

DECEMBER 6, 2021

The feud between marketing and sales is costly, but it can be avoided. In order to do so, sales and marketing teams need must align to maximize brand awareness, increase revenue and strengthen consistent communications to your customers throughout every step of their buyer’s journey. So, how can marketers enable sales to do their job better and vice versa?

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Brand Awareness Marketing Communications MarTech 99

More About Advertising

DECEMBER 6, 2021

It’s been an impressive year for the UK ad industry with a number of standout pieces of work. Ads of the year. For me, however, the best campaign not just from this year but probably the past five years is EA Sport’s “Long Live the Prince.” It’s incredible. Having worked on knife crime campaigns for. The post Wonderhood co-founder Aidan McClure: Ads of the Year '21 first appeared on More About Advertising.

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Impressions Advertising Agency 69

More About Advertising

DECEMBER 6, 2021

The UK Advertising Association with campaigning group 40 over Forty has released its list of seasoned movers and shakers after totting up 6,000 votes. The aim being to combat ageisn in ad/media/marketing land in the interest of more inclusion. Here they are (with details), mostly looking quite youthful. AA commercial director and Inclusion Lead Sharon.

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Media Advertising Marketing Finance 64

Martech

DECEMBER 6, 2021

Connected TV marketing platform MNTN has announced the launch of Creative-as-a-Service. CaaS is aimed at helping brands get their TV creative onto the platform in as fast and least expensive a way as possible. MNTN is a self-service platform, designed to reduce the complexity associated with running and measuring TV campaigns. Actor Ryan Reynolds, who became Chief Creative Officer at MNTN when it acquired his agency Maximum Effort, said in a release: ““I really like marketing, but I don’t

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Agency MarTech Advertising Media 92

More About Advertising

DECEMBER 6, 2021

The BBC, which is permanently under fire from the government (and half of Twitter), has responded to its critics with a subtly entertaining film that captures the real moods of a family Christmas, while subtly but very powerfully demonstrating just how much the BBC is woven into our everyday lives. Whether it’s Christmas lunch banter, The post BBC's Christmas film subtly shows just how much it matters first appeared on More About Advertising.

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Entertainment Advertising Agency 64

Martech

DECEMBER 6, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and who would make predictions? The prediction business is not a good one to be in right now.

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MarTech Marketing 82

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Advertising

More About Advertising

DECEMBER 6, 2021

WPP is back on the acquisition trail, buying a majority stake in design firm Made Thought to form a new entity The New Standard, part of its AKQA empire (AKQA is now the lead company in another relative newbie within WPP, AKQA Grey.) Made Thought will team with Universal Design Studio and Map Project in. The post WPP buy creates new AKQA design combo The New Standard first appeared on More About Advertising.

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Advertising Finance Agency 64

AdPulp

DECEMBER 6, 2021

A new generation of ad pros is getting more vocal about what they’re willing (and not willing) to work on, and how to do their work. Joe Cole is at the intersection of both of those ideas. He’s the Creative Strategist for Clean Creatives and a Creative Recruiter for We Are Rosie. In this 35-minute […]. The post Ad Chatter: Joe Cole Talks About Clean Creatives and We Are Rosie appeared first on Adpulp.

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More About Advertising

DECEMBER 6, 2021

Two interesting creative reviews have closed: adam&eveDDB has won the global brief for baking brand Dr Oetker, pitching with Omnicom siblings DDB Dusseldorf and PR agency Fleishman Hillard. Design Bridge has also been appointed. A&E will lead creative in 40 or so international markets including the UK where it has sponsored hit show The Great.

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Agency Advertising Marketing Finance 59

Martech

DECEMBER 6, 2021

“For too long marketing and IT leaders have worked on separate islands,” said Lynne Capozzi, CMO of digital experience platform Acquia, in her presentation at our MarTech conference. “Marketers were seen as the dreamers, responsible for building the brand experience. The technical architects and developers were seen as the doers.”. But, according to Capozzi, this world is going away.

Marketing 130

Marketing MarTech 130

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing