Martech
SEPTEMBER 16, 2021
The year is 2021. Women have careers. They have spending power. They are increasingly taking their place in professional and executive ranks. Yet much of advertising and marketing is stuck in the past, showing women less frequently, with fewer words spoken, less often in positions of authority, but more often shown in a sexual light, according to a recent study by the Geena Davis Institute on Gender in Media (GDI).
More About Advertising
SEPTEMBER 16, 2021
Closing date for the Epica Awards is drawing near (in what looks likely to be a highly crowded awards season) and Epica is plugging its point of difference, the awards are judged by (supposedly impartial) journalists (not us BTW.) Amsterdam agency Cloudfactory has produced some films highlighting the (supposed again) mendacity of other awards with. The post Epica calls out agency excuses in the awards game first appeared on More About Advertising.
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Martech
SEPTEMBER 16, 2021
“When we say the winners, what really makes a winning stack is, does it actually deliver results for your company?” said Scott Brinker, program chair for MarTech , when presenting the winners of the 2021 Stackie Awards this week. “There’s no external judging for that.”. True. But as a judge, Brinker is uniquely qualified in the marketing technology field.
More About Advertising
SEPTEMBER 16, 2021
We’re bending the rules by a day or two for this one but adam&eveDDB’s ‘Play has no limits’ seems to be one of those rare ads that cuts right through, reminding people that advertising can be an event. Not to everyone’s taste it seems – YouTubers seem oddly divided – but it has everything: a. The post MAA Ad of the Week: adam&eveDDB for Playstation first appeared on More About Advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
SEPTEMBER 16, 2021
Several things need to go right to not only win over new customers but also to retain them. Whether you’re a B2B or a B2C business, understanding your buyer’s journey is incredibly important in building your initial rapport and ensuring that you’re identifying and addressing unmet needs that will help turn your customers into your biggest advocates.
More About Advertising
SEPTEMBER 16, 2021
“Because you’re worth it” has been sustaining the mighty L’Oreal empire since 1971 (and making a sizeable contribution to the bank balances of various Hollywood stars.) These days even cosmetic brands are moving away from glitz and glamour (Dove probably started it) and L’Oreal has been running ‘Lessons of Worth’ from McCann Paris with the.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
SEPTEMBER 16, 2021
Another week another “merger” for Sir Martin Sorrell’s go-go S4 Capital and its main brand Media.Monks. This time it’s the tech company he promised when he announced S4’s half-year results on Monday. The mergee (do they exist? You get the drift) is Zemoga, described as a “digital transformation services firm specialising in providing product design, The post Zemoga deal catapults S4 Capital into tech services first appeared on More About Advertising.
AdPulp
SEPTEMBER 16, 2021
AmericanTrucks is a premium sponsor of Adpulp.com. Pickup trucks account for 20.57 percent of all vehicles in operation, according to an analysis by Experian Automotive. Among domestic trucks brands, Ford reigns supreme. In 2020, Ford’s F-Series pickup remained America’s best-selling vehicle for the 39th straight year. It’s also been the industry’s top-selling truck for 44-consecutive […].
More About Advertising
SEPTEMBER 16, 2021
Sling & Stone, which has offices in Sydney, Auckland and Los Angeles, has become part of the VCCP Business group, which now claims billings of £30 million. The agency was founded in Sydney in 2010 to work with start-ups; it now counts Twitter and Google among its clients and has 70 staff across three offices. The post VCCP B2B arm acquires international PR agency Sling & Stone to create £30m group first appeared on More About Advertising.
InMobi
SEPTEMBER 16, 2021
Coming soon: A curated environment for advertisers powered by high quality, contextually relevant supply and audiences to test and scale their mobile marketing strategies. During the pandemic, people spent more time spent indoors and more time on their phones. For example, last year saw casual gaming app downloads increase by 45%. For brands and agencies looking to run more advertising on mobile apps, it can be hard to identify where they can engage their best audiences.
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More About Advertising
SEPTEMBER 16, 2021
In theory the UK’s secretary of state for Digital, Culture, Media and Sport (quite a bagful if you think about it) should play a big role in the fortunes of the ad and media industry. But there’ve been ten of these in the past ten years (recent high profile health secretary Matt Hancock served in. The post Dorries' elevation to Culture and Sport may be bad news for Channel 4 and the BBC first appeared on More About Advertising.
EGC Group
SEPTEMBER 16, 2021
Imagine a world where ads seen on television (better known as commercials) were not considered a nuisance. And what about ads that are presented and in sync with products and services that a particular TV audience would be interested in? (In short, ads a customer want s to see?) Connected television (or CTV) advertising may turn these possibilities into realities.
More About Advertising
SEPTEMBER 16, 2021
With two weeks to go before the release of the new James Bond movie, No Time to Die, Publicis Italy is fuelling the hype with a new ad for Heineken starring Bond himself, Daniel Craig. The line, “Worth the wait,” is pretty close to Guinness’s famous “Good things come to those who wait,” but you. The post Daniel Craig in Heineken's James Bond ad by Publicis Italy first appeared on More About Advertising.
Martech
SEPTEMBER 16, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and it has been quite a week. Tuesday and Wednesday were taken up with the MarTech conference.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
SEPTEMBER 16, 2021
In the last decade of Real Story Group’s coverage of the Digital Asset Management (DAM) marketplace , we’ve seen a marked transition in the complexity of vendor capabilities and buyer objectives. The DAM universe is now segmented into three distinct categories that we label DAM 1.0, 2.0, and 3.0. In nearly every case, DAM buyers find themselves with a desire to advance their enterprises along this phased maturity spectrum.
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