Wed.Feb 09, 2022

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Data shows marketers investing more in video in 2022

Martech

Marketers are increasing their budgets to feed the growing appetite for video, according to video hosting platform Wistia’s new 2022 State of Video report. During the pandemic, consumers were deluged with new series on streaming platforms, and marketers followed this trend by producing more video content to engage customers and prospects. Why we care.

Marketing 106
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UK’s Ad Association launches global export drive roadshow

More About Advertising

The UK’s Advertising Association (AA) is spearheading an export drive with the Department for International Trade (DIT) to try to boost UK adland’s sales aboard. Previous (virtual) effort are said to have increased UK ad business in China by more than £21m. The joint body, UK Advertising Export Group, will visit eight countries over eight.

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Does your organization really need a marketing automation platform?

Martech

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. So before jumping into the purchase process, we recommend starting with a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources.

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Omnicom joins 10% growth club as it recovers in 2021

More About Advertising

Omnicom followed rival Publicis with a strong bounce-back in 2021: In Q4 worldwide revenue was up 2.6% to $3.85bn and organic revenue grew 9.5%. For the full year organic revenue was up by 10.2% (roughly the same as Publicis) and revenue increased 8.5% to $14.29bn. Full-year profit margin hit 15.4%. In Q4 Omnicom grew 7.8%. The post Omnicom joins 10% growth club as it recovers in 2021 first appeared on More About Advertising.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Marketers look to adtech and agencies to solve the addressability problem

Martech

NEW YORK — Addressability and privacy present nothing less than “existential challenges” to the advertising industry, said Anthony Katsur, CEO of IAB Tech Lab, on the Annual Leadership Meeting stage this week. Add this to CEO David Cohen’s calls for “burning impatience,” and the threat to $8 to $10 billion of ecosystem revenue by 2025, and we seem to have a five-alarm fire on our hands. “Sitting on the sidelines is probably at your peril,” said Coh

Agency 98
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NAP: Local Search and You!

Aronson Ads

Reaching the top of Google’s search results is tough, but it’s the key to a successful online presence! How can NAP help you succeed where others have failed? Bob bought his first car when he was 18, but it’s been a few years and a few thousand miles, and he’s looking for an upgrade. The first thing Bob did was head to Google and search for “new cars near me.

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Introducing Spearad

Unruly

As you’ve likely heard, our parent company – Tremor International – acquired the advanced global video ad server and media management platform Spearad back in October 2021. What makes Spearad unique is that it was purpose-built specifically for TV broadcasters and TV content providers to deliver seamless, TV-like ad experiences across CTV/OTT and linear addressable environments – with the ease and advantages that only digital ad tech can provide. .

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Good morning: Freelancing may not be so idyllic

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, are you certain you want to go freelance? In Monday’s newsletter, Kim wrote about the Great Resignation: “In article after article, I am reading that marketers are choosing the freelance life,” so they can work with “clien

MarTech 97
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Oklahoma Proposed Autodialer Legislation Would Cause Litigation to Come Sweepin’ Down the Plain

All About Advertising Law

Musical Theater was one of my favorite elective courses in high school, probably because a fair amount of the curriculum involved watching musicals on television. (Kids today will never feel the absolute exuberation from seeing a VCR cart being rolled through the classroom door.) One of the catchiest tunes I remember was the main title track from Rodgers & Hammerstein’s classic, Oklahoma!

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Mother appoints Droga5 New York co-CCO Felix Richter as London CCO and a global creative partner

More About Advertising

Mother London has wasted no time in replacing its recently departed chief creative officers, Ana and Hermeti Balarin, who are now at Wieden + Kennedy Portland. Felix Richter, the co-CCO of Droga5 New York, where he has worked for the last 11 years, is taking up the top creative post at Mother in London as. The post Mother appoints Droga5 New York co-CCO Felix Richter as London CCO and a global creative partner first appeared on More About Advertising.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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How to Buy Your First NFT on OpenSea

Single Grain

The NFT space is growing rapidly, and OpenSea is just one of the many marketplaces where you can buy these non-fungible tokens. Along with the security of these assets, they also provide utility. Many early adopters are proponents of OpenSea because it’s easy to use. OpenSea offers millions of collections. People are clamoring to get their hands on everything from Crypto Punks to Bored Apes, so if you haven’t dived in yet, it’s time.

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Flip is a Digiday Video & TV Awards Finalist!

Digital Remedy

The Digital Remedy Team is excited to announce that Flip has been selected as a finalist for the 2022 Digiday Video & TV Awards under the category of “Best Connected TV Platform.” Our Flip attribution platform goes beyond the ad view, measuring the impact of every CTV impression on real-world actions, including lead generation, sales, revenue, or in-store visits.