Martech
DECEMBER 16, 2021
Email engagement can be a major problem for brands in an oversaturated digital world. So, it’s no surprise that less than 60% of marketers believe their campaigns are successful, according to Smart Insights. But the main issue doesn’t appear to be the content of their emails. Instead, it seems to stem from outdated email frameworks and communication tactics.
Banner Flow
DECEMBER 16, 2021
The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. This percentage alone is a key indicator to brand decision-makers that social media is worth investing ad expenditure.
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Martech
DECEMBER 16, 2021
The latest “ State of Retail ” report from product review and UGC platform Bazaarvoice shows that almost half of consumers are now looking for in-store experiences to reflect the kinds of experiences they enjoy online and especially on social media. Among the desired technological enhancements to in-person shopping were: Interactive screens; No-checkout options powered by cameras or sensors; QR codes that can be scanned to read customer reviews; Virtual customer service interactions
More About Advertising
DECEMBER 16, 2021
“Can Out of Home be more than a support medium for a major advertiser’s global campaign? Be more of a lead? Of course it can,” says Talon Group CEO Barry Cupples. “We proved it could with our #SendingLove campaign at the start of the pandemic, which went all around the world in a few days. The post Talon CEO Barry Cupples: how technology has created a new world of Out of Home first appeared on More About Advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
DECEMBER 16, 2021
Prices for many goods and services are on the rise, and this includes shipping costs by major carriers, Shopify tells us in their 2022 report. Marketers, especially those with an ecommerce focus, should factor these changes in their 2022 strategy to remain competitive and avoid turning off consumers when they’re finalizing their purchases. Online shopping continues to expand.
More About Advertising
DECEMBER 16, 2021
It’s been a strong year for UK creative agencies: Lucky Generals excelled for Amazon and finished the year with a strong Co-op ad, Droga5, Mother and VCCP had their moments, two newbies New Commercial Arts and Wonderhood Studios, helmed by two of London’s more formidable suits in James Murphy and former Channel 4 boss David. The post And the MAA UK Creative Agency of 2021 is. first appeared on More About Advertising.
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AdPulp
DECEMBER 16, 2021
Building healthy brands and companies that last requires long-term vision from the leadership team. As brand managers look to the future, some of the problems that will be waiting for them begin to reveal themselves. For instance, today there are 10 million manufacturing jobs around the world that remain unfulfilled due to a lack of […]. The post Stanley Black & Decker To Help Train 3M Skilled Workers appeared first on Adpulp.
Martech
DECEMBER 16, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and when is it okay to be surveilled? As our story about use cases for geofencing explains, location marketing has to be tightly bonded with a respect for privacy.
More About Advertising
DECEMBER 16, 2021
WPP media agency Wavemaker has won Merlin Entertainments’ UK-wide media, the first time Merlin has consolidated its media spend across its various attractions. These include lastminute.com London Eye, Madame Tussauds, The Dungeons, Sea Life, Legoland Discovery Centres and the Blackpool Tower plus resort theme parks including Alton Towers, Legoland Windsor, Thorpe Park and Chessington World.
Martech
DECEMBER 16, 2021
Marketers give it a 50/50 chance they will attend an in-person event, conference or trade show in the first half of 2022, a new MarTech survey has found. It’s a statistic that should scare any event organizer who had hoped this two-year uncertainty for in-person gatherings was nearing an end. Respondents to MarTech’s Event Participation Index gave the likelihood they would attend an in-person business event in the first half of 2022 a 5 out of 10.
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More About Advertising
DECEMBER 16, 2021
AKQA has teamed with UK film producer Matthew Vaughan (Kick Ass, Kingsman, Layer Cake, Eddie The Eagle, Harry Brown, Rocketman, Stardust) to create a new ident for his studio MARV. And, reflecting the uncertain nature of the film business which can seem like the roll of a dice , the studio ident is just that: The post AKQA beats the odds with new ID for Kingsman film producer Matthew Vaughan first appeared on More About Advertising.
Martech
DECEMBER 16, 2021
Regulations such as the GDPR and CCPA and frameworks such as IAB TCF have dramatically changed the digital privacy landscape — for the better. They set the standard for providing transparency and choices for how data is used and shared with third parties. Today’s consumers are increasingly concerned with protecting their personal data. At the same time, they demand more personalized experiences.
More About Advertising
DECEMBER 16, 2021
Impero has capped a good week by winning Christian Aid, the 75-year old charity. which operates in Asia, Africa, Latin America, the Caribbean and Middle East. Earlier this week Impero won a global brief for electric charging company EO. Impero won Christina Aid in a three-way pitch handled by R&D Partners, founded by former FCB. The post Now Impero wins Christian Aid in three-way pitch first appeared on More About Advertising.
Banner Flow
DECEMBER 16, 2021
The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. This percentage alone is a key indicator to brand decision-makers that social media is worth investing ad expenditure.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Unruly
DECEMBER 16, 2021
Global study shows top holiday ads forgo Covid-19 references, invoke nostalgia and gathering. London – December 16, 2021 – Unruly , a leading global video and Connected TV (CTV) advertising platform, today revealed the most emotionally engaging holiday ads of 2021 using its content testing tool, UnrulyEQ , that measures consumer responses to video advertising.
MobileAds
DECEMBER 16, 2021
Growth Academy Asia’s VR-based corporate training and development programmes are geared to meet the needs of individual companies. . Interactive. Experiential learning. Participative . Immersive virtual reality-based. Addressing real work scenarios. Relaxing and fun. Gamification based. Self-evaluative. Corporate Training, HK- Subjects Covered. Our virtual reality-based programmes for management training have been carefully created to embody the following subjects: Staff appraisals.
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