Martech
NOVEMBER 1, 2021
“Consumers begin their journey with the tool that many of us use tens or hundreds of times a day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “Thus, the connection to revenue becomes really clear.”. He’s talking about search engines and search engine optimization. Even though search is seen as discovery at the upper part of the funnel, marketers know it’s all connected.
More About Advertising
NOVEMBER 1, 2021
Belated perhaps (the end of last week was a losing battle with Orange in France) but Apple’s Start Up with composer AJ Dunn was a noteworthy effort. Agencies often blather on about ‘storytelling’ but this is a real story: 45 years of Apple computer noises. Interesting that it coincided with Facebook’s feeble revamp to Meta. The post MAA Ad of the Week: Apple's musical history first appeared on More About Advertising.
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Martech
NOVEMBER 1, 2021
Budgeting is never easy; nothing is ever certain — especially when forecasting. That definitely applies to martech budgeting. There are many things that make budgeting difficult. Pricing models change for products and services. Most major vendors reserve the right to increase costs by at least a few percentage points at renewal time. It’s hard to determine what needs will come up, even in the near future.
More About Advertising
NOVEMBER 1, 2021
The UK’s Advertising association has a new president, Tesco chief customer officer Alessandra Bellini. Bellini (below) takes over from former Unilever CMO Keith Weed who’s finished his three-year stint. Bellini, who will work with AA chair Philippa Brown of media agency PHD, and CEO Stephen Woodford, says: “I’m delighted to join the Advertising Association as.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
NOVEMBER 1, 2021
Agile marketing is all about getting valuable work to customers quickly. So instead of thinking about work as the whole cake, think about ways that you can slice the work smaller (and have it still be delicious)! Story splitting is one way you can deliver value to your value by serving it up in bite-sized chunks. Here’s an infographic you can pin on the wall to help you to remember to think small and stay agile.
More About Advertising
NOVEMBER 1, 2021
Back when the interweb first knocked meaningfully on advertising’s doors, some of adland’s more optimistic commentators hoped this might herald a new golden age of creativity. If advertising could now be shared (participated in, even) there was surely a new creative dividend available to bold advertisers whose ideas might now flow through free (‘earned’) media.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
NOVEMBER 1, 2021
In the United States, what does the average mobile user experience look like? In particular, we wanted to see what Americans thought about their mobile carriers, since the telco can have a major influence on the kinds of user experiences that someone will have with their mobile device. To gather these insights on mobile users, we turned to InMobi Pulse, InMobi’s mobile market research solution.
Martech
NOVEMBER 1, 2021
Marketing organizations are by no means alone in working with third-party vendors and cloud-based SaaS solutions. Those relationships can hardly be seamless without allowing some degree of access to data and systems. While cloud-based software is no longer generally regarded as less secure than on-prem applications, security risks do exist. That’s why a consortium of tech companies, including Google, Salesforce, Slack and Okta, the secure identity platform, have worked together to develop
Flashtalking by Mediaocean
NOVEMBER 1, 2021
Cross Screen Media , a tech firm specializing in optimized local TV and CTV ad planning and measurement, announced a partnership with Flashtalking by Mediaocean. The partnership empowers advertisers to accurately reach custom audiences and measure impressions across screens, without dependence on cookies, by incorporating Flashtalking’s privacy-friendly probabilistic device recognition ID, FTrack , into the Cross Screen Media platform.
Martech
NOVEMBER 1, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and it wasn’t the smoothest launch was it? Where to start? Mark Zuckerberg isn’t the most natural on-camera performer and it was probably beyond his capabilities to make the video announcement of Meta (as the Facebook comp
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More About Advertising
NOVEMBER 1, 2021
Many thanks to the many readers who have supported MAA over the past two years via your contributions. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in the seeming never-ending pandemic. Better times, we hope, are among us but this revenue will continue to play an. The post How to help MAA and free independent journalism first appeared on More About Advertising.
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