Martech

SEPTEMBER 29, 2021

Adopting a soft sales technique on LinkedIn can grow your network, and ultimately sales, according to Darryl Praill, CRO for sales engagement software company VanillaSoft. “You’ve got your marketing or your sales list of people you’re trying to target,” Praill said, “but that’s just the people you know of. The fact is there’s thousands of people out there who could buy your products or services, or influence the purchase of your products or services.”.

MarTech 110

MarTech Conversion Media Marketing 110

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SEPTEMBER 29, 2021

It’s a novel approach to winning customers. “You look like a pathetic group of backing dancers” and “Is this what you thought you’d be doing with your life?” isn’t the obvious way to make people feel at home, but Gymbox’s “Sunday Roast” class, in which a comedian comes in to take the mickey out of. The post Gymbox insults its customers with ‘Sunday Roast’ and demand goes up by 260% first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. Or, you might just want to stop looking at them altogether. What’s the change? Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails.

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Click Through Rate Machine Learning MarTech Audience 110

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SEPTEMBER 29, 2021

WPP is doing pretty well in the current round of media reviews (don’t worry, there’ll be another next year) as is consultant MediaSense which handled pharma giant Bayer’s $800m global media review which has just landed at WPP’s MediaCom. MediaCom had most of the business before but has added Germany, China and Russia. Dentsu and.

Media 59

Media Advertising 59

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

InMobi

SEPTEMBER 29, 2021

Rethinking India’s Longest Festive Season Home to diverse festivities and cultures, India hosts a quarter-long festive season that kicks off from September lasting till the end of the year. With the pandemic bringing forth a ‘Digi-fest’ last year, how are Indians planning to celebrate this festive season? We leveraged our consumer intelligence platform InMobi Pulse to understand the shopping sentiment and outlook this year, consumer expectations from online and offline brands,

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SEPTEMBER 29, 2021

Cheetah Digital, an online ad platform, is siding with the angels as we prepare for a cookie-free future, running a campaign with actor Wayne Knight (Seinfeld etc) as “creepy marketing director Dennis” tracking people over the internet. This follow a Cheetah survey of 5,000 global respondents which found that 70% of consumers don’t trust social.

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SEPTEMBER 29, 2021

This was a big winner for The Guardian and BBH in 2012. Wasn’t wholly convinced at the time but it certainly bears up as the debate over fake news and all the other disagreeable aspects of online partiality cranks up. Reuters and World Media Group both entered the lists this week while Facebook is spending. The post MAA blast from the past: Guardian's 'Three Little Pigs'/BBH first appeared on More About Advertising.

Media 59

Media Advertising 59

Martech

SEPTEMBER 29, 2021

While many companies struggled to adapt during the pandemic, Dennis Publishing, the parent company of popular media brands like Kiplinger, The Week, several automotive publications, among others, decided to prioritize business transformation and find new ways to drive growth through audience monetization. And its strategy is paying off. In a recent session at the MarTech Fall Conference , Dennis Publishing’s chief product & data officer, Pete Wootton, joined Jackie Rousseau-Anderson of custo

Real Estate 98

Real Estate Audience MarTech Media 98

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SEPTEMBER 29, 2021

WPP’s GroupM has upgraded its ‘This Year Next Year’ forecast for UK ad revenue, from a pretty spectacular 24% to 30%. This is due to stronger than expected growth in TV and digital. Mind you, the forecast was presumably prepared before the current lorry driver crisis which means that many companies, including retailers, are short. The post GroupM forecasts bigger boom in UK ad rebound first appeared on More About Advertising.

Retail 59

Retail Advertising Finance Media 59

Martech

SEPTEMBER 29, 2021

Online charitable retailer Greatergood.com introduced click-to-give micro-donations over two decades ago. In the click-to-give model, users click a (virtual) button for their charity of choice and an advertiser or sponsor donates to the specified charity. GreaterGood’s cause-focused websites have raised over $70 million for organizations supporting people, pets, and the environment.

Retail 69

Retail Communications Finance eCommerce 69

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