Martech

SEPTEMBER 20, 2021

Oracle today announced the launch of Oracle Fusion Marketing, part of Oracle Advertising and CX. The new product tracks account engagement with both email and advertising channels, uses AI to score leads and predict opportunity for sales engagement, then delivers the qualified opportunity to any CRM system. The offering seeks to automate the B2B lead generation and qualification process and push the outcomes directly into the systems used by sales representatives. “Salesforce automation ha

Marketing 131

Marketing Advertising MarTech 131

AdPulp

SEPTEMBER 20, 2021

How do you make V.S.O.P cognac new and unexpected? You create new recipes for the liquid. Or you hire a big-time pop star to make the brand her spirit of choice. Martell chose to do both. Martell is now working with Grammy-nominated recording artist Janelle Monáe who stars in a new brand campaign, “Soar Beyond […]. The post Janelle Monáe Helps Martell Soar Beyond the Expected appeared first on Adpulp.

Food 72

Food Marketing 72

Martech

SEPTEMBER 20, 2021

eBike manufacturer Serial 1 had lots of gorgeous product and lifestyle imagery at their disposal, but they didn’t know what specific shots would resonate with their customers. They also had limited time to wait for results from a traditional A/B testing approach. . To accelerate their decision-making process, they implemented Vizit, a visual intelligence platform that uses AI and machine learning to identify the components of visual content and quantify its effectiveness.

Conversion 116

Conversion A/B Testing Machine Learning Conversion Rate 116

More About Advertising

SEPTEMBER 20, 2021

The fur may be flying at Publicis’ swish Paris HQ today as the ‘Power of One’ agency group finds itself well and truly gazumped by Omnicom, which has pinched the entire Mercedes account including creative, media and performance marketing. In 2018 Publicis thought it had won most of Mercedes’ business with the formation of a. The post Omnicom swoops to wrest Mercedes from Publicis first appeared on More About Advertising.

Agency 59

Agency Media Advertising Marketing 59

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

SEPTEMBER 20, 2021

Today, B2B buyers call the shots and “ expect to engage with us using the channel of their choice at any given moment in time ” and at any point, they choose in the buying process. This means revenue teams must learn to relinquish control – leaving behind “old ways” of marketing and sales-driven approaches that inhibit scale and speed to lead – and deploy an omnichannel, buyer-driven strategy that ensures precision in the market, delivering the right message at the right time and for

Marketing 96

Marketing MarTech 96

InMobi

SEPTEMBER 20, 2021

InMobi’s North American operations are a huge part of our global business. Here’s an inside look at the leaders driving this key part of our organization. Abhay Singhal Co-Founder of InMobi Group and the CEO of InMobi Abhay is a Co-Founder of InMobi Group and the CEO of InMobi, a company whose mission is to power intelligent, mobile-first experiences on connected devices.

Finance 52

Finance Communications Agency Ad Tech 52

Martech

SEPTEMBER 20, 2021

In the 2019 MarTech Replacement Survey we saw a mix of homegrown, legacy solutions and commercial solutions being replaced. But in 2021 we saw a big shift. This year when we launched this survey to help us understand how the pandemic has affected marketing technology purchases, we found more than half the respondents reported moving from one commercial platform to another.

GDPR 93

GDPR Marketing MarTech 93