Adweek
JUNE 2, 2022
The artists behind Slug Global want to take you along on a field trip. The self-described art collective, which has done branding and experiential marketing work for top names like Foot Locker, Instagram and HBO, is setting its sights on a new realm: the outdoors. This week, Slug launched a new environmental justice-focused vertical called.
Ad Rants
JUNE 2, 2022
If you're in the process of building a website, you've probably considered how to get it listed on Google Maps. Having your business listed can help drive more traffic to your site and improve brand awareness, but it can be difficult to know where to start. The good news is that there are several Google My Business SEO Services that can help you get your journey started with Google Maps.
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Adweek
JUNE 2, 2022
Back in December, KFC announced a year-long partnership with Grammy-nominated rapper and Louisville, Ky. native Jack Harlow. After linking up to help those devastated by the Dec. 11 tornadoes and corralling a selection of Harlow's favorites for the chain's app, the team announced the next thing on the agenda: a good old-fashioned celebrity meal.
Ad Rants
JUNE 2, 2022
Video marketing is one of the most powerful tools at your disposal to engage and connect with new customers. When done correctly, videos can engage and connect with your audience in a way that no other medium can. In order to get the most out of your video marketing efforts, you need to focus on engagement. Here are 15 ways to boost engagement with your marketing videos!
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 2, 2022
Social media and interactive platforms are transforming the future of entertainment as we know it. With the emergence of Web3, digital creators have a powerful and unique position to own their content and interact with their audiences in ways the industry has never seen before -- and that transcends audio and video. Falon Fatemi, CEO.
Ad Rants
JUNE 2, 2022
So you are ready and ready to start selling, but you do not know how to sell your products. You're not alone - it's a stumbling block for many retailers and small businesses. It is essential to market your products correctly and offer the best price guaranteed. Ask big questions, and your customers will go straight to your competitors. It's a small matter, and no one cares about you.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JUNE 2, 2022
Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr and Sprout Social are TikTok's first approved content marketing partners.
Adweek
JUNE 2, 2022
New tools will be added for Facebook Reels and Instagram Reels in the coming weeks. For Facebook, creators can now create, edit, publish and schedule Reels on their web browser via Creator Studio. Those capabilities were already available on Android and iOS. Meta is also rolling out video clipping tools on desktop that will enable.
Marketing Dive
JUNE 2, 2022
It’s hard to overstate the impact the executive had on building one of the most formidable digital platforms, but also difficult to separate that role from Facebook's struggles.
Adweek
JUNE 2, 2022
It's no secret NFTs are redefining how we think about creativity, community and ownership. As brands embrace these opportunities, they must also juggle the challenge of rethinking their approach to digital marketing in order to effectively succeed in the newest version of the web. Spencer Gordon, vp of connections and draftLine at Anheuser-Busch InBev, stopped.
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AdExchanger
JUNE 2, 2022
Whenever there’s a sociopolitical or economic crisis, the lowest rung of online marketers finds a way to prey on the vulnerable and disenfranchised. Some con artists have posed as debt advisors for people during times of economic insecurity; others target addicts seeking rehab using online indicators of depression and anxiety. The pending overturn of Roe.
Adweek
JUNE 2, 2022
Google's ad-tech stack, a line of business that is neither the major driver of the company's revenue nor its most well known, is under new scrutiny from a panoply of governments. Last week, the U.K.'s Competition Market Authority announced it was investigating whether Google has broken the law by restricting competition in the digital advertising.
Martech
JUNE 2, 2022
In a new partnership, Salesforce will make it easier for merchants using Salesforce Commerce Cloud to engage with TikTok users and make their products discoverable on the social platform. Commerce Cloud already has well-established integrations with social platforms such as Facebook and Instagram. TikTok has been adding shopping features steadily over the past year, positioning itself to compete with older social networks. “TikTok is home to a new kind of commerce experience, where communi
Adweek
JUNE 2, 2022
The Xbox Twitch channel has 635,000 followers who tune in to see daily gaming streams including interviews and esports tournaments. Xbox is letting more gamers get in on the fun with its launch of a new Xbox ASL channel with American Sign Language interpretation from inclusive communication service provider Sorenson. "Gaming with Twitch is a.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JUNE 2, 2022
The ad fraud business is booming, according to two new studies, which found increases in both fraud attempts and fake traffic. Some 17% of all traffic from affiliate programs is fake, according to security firm CHEQ , up from 10% two years ago. The study, which examines traffic across more than 50,000 websites, also found: 27% of organic and direct traffic is invalid. 32% of organic and direct traffic from mobile is invalid. 32% of organic and direct traffic in the retail sector is invalid.
Adweek
JUNE 2, 2022
Pinterest is extending its Creator Fund to Brazil and the U.K. with an emphasis on giving more LGBTQIA+ creators the opportunity to grow, connect and succeed on its platform. The company said its Creator Fund will help reduce barriers of entry for creators in those communities, adding that the first cohort in Brazil will focus.
AdExchanger
JUNE 2, 2022
This is the unlikely story of an Israeli social casino game app and its partnership with the Myrtle Beach Pelicans, a Minor League Baseball team in South Carolina. Offline partnerships might seem like an unlikely avenue for a math-minded performance advertiser to go down, but performance marketing post-ATT is a whole new ball game. Apple’s. Continue reading » The post Can Offline Partnerships Be A Home Run For Mobile Performance Marketers?
Adweek
JUNE 2, 2022
Twitter teamed up with the National Basketball Association to bring sports fans closer to the action of the NBA Finals, which tip off Thursday night as the Boston Celtics visit the Golden State Warriors. Rachel DeMita hosted Twitter Spaces on media days leading up to the series, joined by a rotating set of writers and.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Marketing Dive
JUNE 2, 2022
The expansion of visual search for mobile shopping comes as smartphones drive e-commerce growth and TikTok influences the space.
Adweek
JUNE 2, 2022
The role of modern marketers is evolving and growing in influence. According to new research from Deloitte, marketing teams have grown more than 12% in the last year, assuming expanded responsibilities in data strategy, DEI, and creator partnerships. It's time to rethink the traditional responsibilities of marketing and reset our understanding of its role in.
MNTN
JUNE 2, 2022
Connected TV has changed how we think about advertising and TV ads. Once relegated to being unable to target, track, and confined to a box, TV ads have broken free into a futuristic world of targeted creative, multi-device attribution, and omnichannel marketing. Today’s TV ad experience would have been deemed science fiction just five years ago—and now it’s poised for another generational leap.
Adweek
JUNE 2, 2022
LinkedIn released its Transparency Report for the second half of 2021, highlighting an increase in misinformation removed from its platform, crediting enhanced automated defenses, as well as improvements in its technology to detect fake accounts. Vice president, legal, digital safety Patrick Corrigan wrote in a blog post, "Once again, we saw record engagement on LinkedIn.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
JUNE 2, 2022
The Chicago Cubs, once renowned as the leading-edge in futility, today announced they are moving into the leading-edge of marketing as the first client of new Web3 marketing platform Valence. The platform will be the basis for metaverse and NFT experiences for Cub fans, bridging the gap between digital and physical. It aims to be a one-stop-shop for Web3 initiatives, including a full-service creative studio, interoperable technology infrastructure, and a proprietary identity layer to engage with
Adweek
JUNE 2, 2022
Hulu's latest spot in its "Sellouts" campaign pokes fun at the cheesiness that often comes along with kids' cereal ads. The animated, 30-second ad features Charlotte Hornets player LaMelo Ball, hawking his fictional cereal LaMelO's. It's the second Hulu spot with Ball. The first, which debuted in April, showed a brief animated ad-within-an-ad for the.
Martech Series
JUNE 2, 2022
Foundry’s 2022 Data & Analytics Study shows improving business process automation and customer engagement as top goals for IT decision-makers. Foundry , the global leader in media, martech and data for the tech community, released the 2022 Foundry Data & Analytics Study, which gives insights into organizations’ data-driven initiatives, investments, results and strategies.
Adweek
JUNE 2, 2022
Rebrands are becoming increasingly popular. A study from software company Templafy found that 75% of U.S. enterprises plan to rebrand within the next five years, and agencies are naturally eager to win over these potential clients. That means, among other things, promising to maintain a brand's original spirit while also recognizing how culture has driven.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
JUNE 2, 2022
Mobile marketing platform InMobi has chosen Infutor as a data partner. It will supplement the first-party demographic data on its platform with data from Infutor’s True Source Identity Graph. The graph draws deterministic, privacy-compliant data from interactions involving over 260 million consumers. Infutor’s identity solution allows additional attributes and insights to be appended to first-party based profiles, supporting richer segmentation strategies for advertisers. “We w
Adweek
JUNE 2, 2022
A tide of sound buoys college softball. The background of its tournaments consists of a steady stream of chants, songs and other vocal reassurance from the hitting team's dugout. And brands don't even have to ask to be included in the fun. Every so often, an ESPN mic catches a team chanting "We don't drink.
Martech Series
JUNE 2, 2022
Perception Point customers can now benefit from an advanced Salesforce security layer that will prevent content-borne attacks from infiltrating organizations via Salesforce. Perception Point, one of the leading providers of advanced threat prevention across digital channels, announced today the launch of its Advanced Threat Protection for CRM Platforms on Salesforce AppExchange, empowering customers to provide complete protection against content-borne threats infiltrating organizations through S
Adweek
JUNE 2, 2022
As authentic representation in advertising remains a critical industry talking point, some brands and platforms are partnering to offer a real understanding of Latinx culture. As part of its ongoing multicultural outreach effort, Toyota is continuing its 13-year collaboration with Latin digital media company Remezcla with a new campaign aiming to connect with Hispanic consumers.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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