Lil’ Sweet Slidin’ Out on His Knees: The Story of Dr Pepper’s Biggest Mascot
Adweek
JULY 11, 2022
You never really see him coming. One moment, you're standing by the snack table at a party, or sitting in the break room at your quiet office job. The next, you're craving a fizzy beverage with just a hint of sweetness. That's when he emerges from the shadows (or a pool, or maybe a cake).
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