Adweek
JULY 11, 2022
You never really see him coming. One moment, you're standing by the snack table at a party, or sitting in the break room at your quiet office job. The next, you're craving a fizzy beverage with just a hint of sweetness. That's when he emerges from the shadows (or a pool, or maybe a cake).
AdExchanger
JULY 11, 2022
Hugo LoriotPartner“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loriot, partner at fifty-five. The annual Cannes Festival has elevated France’s reputation in advertising and marketing technology over the last several decades.
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Adweek
JULY 11, 2022
If you were a teen in the early 2000s, you likely remember LimeWire. For some millennials, it was their first introduction to music, as the peer-to-peer file-sharing service allowed users to download and upload songs, videos and images--sometimes illegally. After LimeWire was shut down in 2010 because of a legal battle with the Record Industry.
Martech
JULY 11, 2022
Customer-centric messaging and experiences require smart responses managed by AI. If customers aren’t receiving relevant emails or other communications, they’ll simply opt out. “Right now, marketing is failing more than it works,” said Matthew Camuso, product marketing manager for CRM software company Pegasystems, at The MarTech Conference. “And if you think about why this fails, it’s because most of what we push, and when we push it, has no real relevance to the consumers.”.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 11, 2022
When Geoff Cottrill first arrived at Topgolf last August, the company's driving range-style game facilities featuring shot-tracking technology and on-premises restaurants were already a hit with casual players. This year, Cottrill and Topgolf just need to follow through on that success. Topgolf has 71 locations in the U.S. (with another six slated to open this.
AdExchanger
JULY 11, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get The Net Netflix isn’t just vetting third-party vendors for its pre-launch ad business (though it is vetting vendors, to be clear). The streaming leader is on the hunt for an executive to lead its incubating advertising business, The Wall Street Journal reports. . Continue reading » The post Netflix Seeks Top Exec For Its Ad Business; Facebook Shifts Algorithm To Mimic TikTok appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
MNTN
JULY 11, 2022
We’re already almost halfway through July and you may be thinking, “Wait! Where did Q2 come from?” Summer is in full swing, and the MNTN content team has been working hard to cover everything from seasonal strategies, to the (literal) rise of Connected TV to new heights as new deals emerge between media brands and airlines. Next up, with a recession seemingly on the horizon, consumers and advertisers alike are turning to ad-supported streaming to save on costs and capitalize on high-quality inve
Adweek
JULY 11, 2022
Multimedia company 3Pas Studios has appointed Encantos co-founder Steven Wolfe Pereira to its newly created role of chief business officer. According to the company, Wolfe Pereira will lead its day-to-day operations, new business development and strategic partnerships. He will report to 3Pas Studios co-founder and CEO Ben Odell and co-founder Eugenio Derbez as the company.
AdExchanger
JULY 11, 2022
The impending Google customer force-shift from Universal Analytics (UA) to Google Analytics 4 (GA4) represents a major change to how advertising ROI will be measured via Google’s services going forward. But publishers that spoke to AdExchanger about their migration plans aren’t feeling the same pressure as with, say, preparation for third-party cookie deprecation, Google’s other.
Adweek
JULY 11, 2022
Pinterest said searches on its platform containing "weight loss" are down 20% since it implemented its ban on ads containing weight loss language and imagery in July 2021. The platform released its Global Body Neutrality Report, saying that Pinners are instead coming to Pinterest in search of healthy habits, with searches for quick and healthy.
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AdExchanger
JULY 11, 2022
One of the most popular technical solutions to streamline campaign flights on connected TV is server-side ad insertion (SSAI). SSAI is technology that stitches together ads within a video stream before the stream loads on a user’s device. It can be used in any connected or over-the-top (OTT) video environments, including social, but most of. Continue reading » The post AdExplainer: What Is Server-Side Ad Insertion (SSAI)?
Adweek
JULY 11, 2022
Twitter fired back at Elon Musk in a strongly worded letter, saying, "Twitter has breached none of its obligations under the agreement," and adding, "Twitter demands that Mr. Musk and the other Musk parties comply with their obligations under the agreement." The letter was penned by Wachtell, Lipton, Rosen & Katz litigation department co-chair William.
Chief Martech
JULY 11, 2022
Apologies for the lull in posting. I took a long, much-needed family vacation — almost entirely digital-free. I’m now back in the saddle, recharged and reenergized about all that’s happening in martech. With a huge backlog of cool things to share with you. Here’s the first…. Enterprise automation company Workato (disclosure: I’m an advisor to them) recently released their 2022 Work Automation Index.
Adweek
JULY 11, 2022
Using a brand faithfully doesn't necessarily qualify you to be a spokesperson. In this case, however, the experience might really come in, uh, handy. Grooming and lifestyle brand Manscaped has tapped comedian Pete Davidson for a four-year brand partnership deal. But based on the 30-second spot announcing the new team-up, things aren't off to the.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
MNTN
JULY 11, 2022
This summer has brought the heat for marketers in travel, tourism, and experiential brands, as consumers are making more travel plans and attending more live experiences than they have in years. For many brands, it’s much-needed relief – but they may also find themselves unprepared for the golden opportunity at their doorstep. To help brands knock it out of the park this summer, MNTN’s Director of Customer Success, Mike Scalise, chatted with Adweek about how advertisers can strike while the iron
Adweek
JULY 11, 2022
As we face the perfect storm of war, rising energy prices, plummeting valuations, stagflation and consumer belt-tightening, it's clear there are few safe havens from the turbulence. Business leaders are under pressure to act decisively. "Brand investment" is rightly being scrutinized, but the majority of the conversation is focused on heated debates about cutting advertising.
AdPulp
JULY 11, 2022
Americans pour mountains of salt onto their food. We also reflexively say, “No, thank you,” to Monosodium Glutamate, which could lower one’s salt intake. We’ve been saying no to MSG for decades, but why? According to one of MSG’s leading manufacturers—Ajinomoto—MSG’s bad reputation is both undeserved and rooted in racism.
Adweek
JULY 11, 2022
The modern agency C-suite is one of rapid change. The typical top-down structure is slowly flattening and the roles of each C-suite position are constantly being altered. The CMO position keeps morphing and adding responsibilities (or is being dropped altogether), heads of HR have become chief people officers, and there are more CSOs and COOs.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
JULY 11, 2022
HubSpot’s been busy, but we’re betting you’ve got vacation on your mind. Here’s what you need to know about the June releases. Details are below: Launching a new site? HubSpot wants you! Its content management system (CMS) and hosting are now “free-forever” to anyone with any HubSpot account. Managers with Sales Hub Professional or Enterprise edition can now set and track revenue goals and share access with teams and colleagues. iOS 15 really messed with open rates.
Adweek
JULY 11, 2022
Twitter's newest feature release may come in handy for some of its own employees in their efforts to comply with the company's mandate to not tweet about the Elon Musk acquisition chaos. The Unmentioning option that the social network began experimenting with in June 2021 and ramped up testing of in April is now available.
Ad Badger
JULY 11, 2022
Amazon sellers may disagree on a variety of topics, but you’ll find most agree on one thing: Prime Day is. Read More A Data-Oriented Approach to Amazon Prime Day Advertising (2022 Update). The post A Data-Oriented Approach to Amazon Prime Day Advertising (2022 Update) appeared first on Ad Badger.
Adweek
JULY 11, 2022
Playboy's iconic party mansion will soon have a home in the digital realm. The media company is set to launch a virtual version of the real-life building on metaverse platform The Sandbox as it continues to flesh out a strategy around what proponents say is the next iteration of the internet, or web3. The MetaMansion.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
JULY 11, 2022
Backendless has been named a Leader in the Mobile Backend as a Service (mBaaS) category by G2 for Summer 2022. The company was also named a High Performer in the API Management category. This recognition is based on reviews from verified users on G2, an industry-leading business software review platform. In addition to placing well in the respective categories’ grids, Backendless is rated #1 in seven different areas of three different categories.
Adweek
JULY 11, 2022
As the war for Ukraine escalates after almost five months, displacing over 6.1 million people in the country, the United Nations High Commissioner for Refugees (UNHCR) has released a campaign to highlight the feeling of families separated by war and drive donations of support. With men forced to remain in the country by law to.
Martech Series
JULY 11, 2022
Polarys Onboards Web2 Businesses & Users To Web3 With A Trusted And Easy-To-Use Marketplace Focused On Utility NFTs Giving Real-Life Rewards To Holders. Blockchain startup, Polarys, develops an end-to-end platform for traditional businesses, brands, and creators to create and market reward-based NFTs. Non-fungible tokens (NFTs) are a radical solution to critical problems businesses and brands face when building and protecting their presence in the digital world.
Adweek
JULY 11, 2022
Vegemite, wool, The Wiggles--Australia has many exports, but Cadbury is on a mission to generate hype around one and one only: the Caramilk chocolate bar. Having brought the snack to U.K. shores for the first-time last year, the Mondelez-owned brand has come up with a novel way to generate interest among Brits this summer--by enlisting.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
JULY 11, 2022
Summer’s getting hot and so is Motivosity in G2’s latest reports… Here is the recap! Motivosity has solidified itself as a Leader in the performance management category, scoring 2nd overall in the implementation index and breaking the top 10 for overall Momentum Scores in the category. Motivosity also continues to be ranked among the employee engagement list of Leaders and achieved a top 10 ranking in the implementation, relationship, and results indexes.
Adweek
JULY 11, 2022
The Atlantic announced Monday morning that it has completed the nine-month project of digitizing its archive of more than 1,900 print magazines, a portfolio of writing that dates back to the founding of the magazine in 1857. The archive contains original works from American authors and thinkers, including Ernest Hemingway, Sylvia Plath, W.E.B. DuBois, Robert.
Martech Series
JULY 11, 2022
Report ranks website performance of the 100 most popular retail brands in the UK, measuring speed, usability and responsiveness. Contentsquare, the global leader in digital experience analytics, announced their inaugural Fast 100 2022 report. With Core Web Vitals playing such an important role in a brand’s digital success, Contentsquare set out to analyse the performance of the UK’s most popular retail websites.
Adweek
JULY 11, 2022
On his last episode as host of Yeah, That's Probably an Ad, Adweek's former international editor David Griner is joined by Tim Nudd, editor in chief of the Clio Awards, to discuss the origins of the podcast, Griner's humble beginnings at Adweek and Tagline, Tim's podcast about the making of great ads. Later, Griner sits.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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