Adweek
JUNE 17, 2022
Since debuting in 1969, Nerf has never had a mascot. That tradition ends now. Today, the toy brand unveiled Murph, an anthropomorphic character made entirely out of Nerf darts. "We wanted to introduce a mascot that represents this ageless, unbridled fun that lives in all of us and creates a physical embodiment of that feeling.
Smart Insights
JUNE 17, 2022
How to create a product launch marketing plan using the RACE Framework You are working during one of the most entrepreneurial eras in history. Thanks to digital media, launching a product to a global audience has never been so manageable. … The post Product launch marketing plan example appeared first on Smart Insights.
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Adweek
JUNE 17, 2022
Last October, entertainment icon Queen Latifah teamed up with pharmaceutical brand Novo Nordisk for "It's Bigger Than Me," a campaign aiming to change the conversation surrounding obesity. Through the lens of her extensive acting career, Latifah examined how obesity is often regarded as an easily preventable state worthy of shame instead of a valid medical.
Exchange Wire
JUNE 17, 2022
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Google suspends an employee who claims a chatbot developed by the company has become sentient; YouTube is criticised [.]. The post Google Engineer Claims Chatbot is Sentient; YouTube Lambasted Over Bitcoin Scams appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 17, 2022
The Meta Avatars Store will open its "doors" in Canada, Mexico, Thailand and the U.S. next week, enabling people to dress their avatars for Facebook, Instagram and Messenger in digital outfits from fashion brands Balenciaga, Prada and Thom Browne. Meta CEO Mark Zuckerberg shared the news during an Instagram Live video with vice president of.
Marketing Dive
JUNE 17, 2022
While the brewer remains a league sponsor, it will no longer have exclusive rights to the big game, opening an opportunity for rivals like Molson Coors.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 17, 2022
Earlier this month, Scott Brinker revealed the 2022 Stackie Award Winners. The Stackies are a contest for organizations to submit a visual illustration of their martech stack. This year, five different winners were selected. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks.
Adweek
JUNE 17, 2022
With the global economy slowing due to the cost-of-living crisis and the war for Ukraine sending oil and gas prices spiraling, businesses are beginning to brace themselves for "tough economic times" in the months ahead. But P&G's marketing chief Marc Pritchard has said this is the time for marketers to "double down" on spend -.
Martech Series
JUNE 17, 2022
Learn about the tools some of the best affiliate marketers use to build their empires… Affiliate marketing is becoming more and more popular these days as people trade in their 9-5 work-life for an opportunity to be their own boss. As everything comes with its pros and cons, affiliate marketing is no different. One problem with becoming an affiliate marketer is that it is no easy feat.
Adweek
JUNE 17, 2022
The bipartisan privacy proposal of the American Data Privacy and Protection Act (ADPPA) has rekindled conversations around the urgency of a federal framework to protect internet users. While broad contours of the bill are supported by tech trade groups and senators, the devil is in the detail. Industry experts claim that aspects of the bill.
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AdExchanger
JUNE 17, 2022
The platforms taketh away – but sometimes regulators can giveth back. Google is seriously flirting with the idea of reopening YouTube inventory to third-party ad tech platforms in a bid to appease European regulators and avoid a potential $18 billion fine. And, on Thursday, Criteo won its case, filed in 2019, against Meta over being booted. Continue reading » The post Sensing A Theme: Google Might Reopen YouTube, Meta Concedes To Criteo Over Competition Concerns appeared first on AdExchange
Adweek
JUNE 17, 2022
In the past few months, we've seen inflation skyrocket to a 40-year high. Consumers continue to face large price hikes at every turn. As everyday expenses increase at the gas pump and grocery stores, the potential decrease in discretionary spending is making marketers anxious. The longer consumers are faced with increasing prices, the more likely.
Ad Monsters
JUNE 17, 2022
It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. Many honorees received their flowers, from those in the earlier stages of their careers to industry OG’s. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.
Adweek
JUNE 17, 2022
Snap Inc. confirmed that it is testing a subscription version of Snapchat, cleverly named Snapchat+, that will give paying Snapchatters early access to new experimental features, much like Twitter's subscription option, Twitter Blue, does for that platform's users. A spokesperson for Snap said in a statement, "We're doing early internal testing of Snapchat+, a new.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JUNE 17, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hashing Out HIPAA Facebook marketing pixels are ubiquitous. And hospitals are marketers. But are hospitals sending protected data in Meta site tags? The Markup tested the sites of 100 top hospitals in America and found 33 of them sent health data (including the reason. Continue reading » The post Must Hospitals Rethink The Meta Pixel?
Adweek
JUNE 17, 2022
Tyson Fury is one of the biggest names in the boxing world and the most recognizable fighter in promoter Top Rank's stable. He's a formidable social media presence with more than 10 million followers. The WBC heavyweight champion doesn't need much help navigating modern marketing. But a changing boxing landscape has the sport looking for.
MNTN
JUNE 17, 2022
In the 1920s the first in-flight movie was shown to 11 passengers via a projector. In the 1950s, airlines started to offer in-flight drinks. The ‘90s saw the rise of LCD screens installed to the back of first-class seats, and the ‘00s gave us in-flight Wi-Fi. Today, a new entertainment option is keeping passengers occupied on long fights: Connected TV.
Adweek
JUNE 17, 2022
On this week's episode of Adweek Presents., we travel back to Brandweek 2021 where Adweek senior editor Terry Stanley was joined by actress, executive producer, activist and best-selling author Gabrielle Union. This week's guest truly exemplifies authenticity and hustle. Union has a hair-care line, is a co-founder of the organic children's snack food line Bitsy's.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JUNE 17, 2022
Sam’s Club, the membership-based retailer owned by Walmart, recently rebranded its advertising business as the Member Access Platform (MAP) as it charts its own course alongside other emerging retail media platforms. The notion of “member access” is what sets Sam’s Club apart from other retailers that are focused entirely on advertising as a way to.
Adweek
JUNE 17, 2022
Instagram now allows users to personalize a 3D avatar that they can use throughout the photo- and video-sharing platform. Users have the option to bring over their existing Facebook avatar (if they've created one) or create a new avatar in the Instagram application. Once a user creates an avatar in the Instagram app (or brings.
Martech
JUNE 17, 2022
An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with the increasing patchwork of consumer privacy regulations. But how do you decide which platform is the right one for your organization? For starters, once you have determined that enterprise identity resolution software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Create a
Adweek
JUNE 17, 2022
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Seinfeld's Jackie Chiles takes on Snyder's of Hanover (Captions for the video have not been made available to Adweek. We will update the video once captions have been provided.)Snyder's of Hanover Pretzel brand Snyder's of Hanover.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
JUNE 17, 2022
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…. The post Comic: Hybrid State Of Mind appeared first on AdExchanger.
Adweek
JUNE 17, 2022
In the late 1970s, long before today's crowded beauty landscape, Johnson Publishing launched Fashion Fair Cosmetics, successfully developing the first makeup line exclusively for Black and brown women. Now, the beauty brand is back and with a new documentary that traces the history of Black beauty. To call attention to the historical and still-persistent lack.
AdExchanger
JUNE 17, 2022
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Ko, chief commercial officer and chief revenue officer, AudienceX. Do you have a metaverse strategy yet? If not, you‘re in good company. Most marketers don’t even know what the.
Adweek
JUNE 17, 2022
On this week's episode of the Most Powerful Women in Sports podcast, Adweek's former chief content officer Lisa Granatstein sits down with Jessi Miley-Dyer, senior vice president of tours and head of competition of the World Surf League. Miley-Dyer grew up in New South Wales, Australia, and began surfing when she was 8. She spent.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Marketing Dive
JUNE 17, 2022
The edgy brand blindfolded real people and had them compare flavored water to high-priced liquids like squid ink and lobster Béarnaise sauce.
Adweek
JUNE 17, 2022
Ukraine's president Volodymyr Zelensky has made a surprise appearance at several of Europe's major technology conferences as a hologram. He is calling upon the sector's support and investment to rebuild his country at the end of Russia's invasion, which has desolated it, by offering access to the country's top tech minds and services. Through 3D.
Martech Series
JUNE 17, 2022
Datonics aligns with leading identity solutions to expand the reach of its data in a cookieless future. Digital data pioneer Datonics has joined the Unified ID 2.0 initiative, an identity solution and open-source digital framework developed by The Trade Desk. The integration allows Datonics to associate Unified ID 2.0 values with its data, thereby allowing media buyers within The Trade Desk to use Datonics data to reach specific audiences for their campaign needs.
Adweek
JUNE 17, 2022
Smoking definitely isn't cool anymore but fire is, and flames are the focus of a new brand campaign for heritage lighter company Zippo by Ogilvy. The classic flip-top metal lighters are looking to gain new fans through a series of intense films that feature people using the lighters for anything but firing up cigarettes. As.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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