Adweek
AUGUST 8, 2022
When customers call one of the many hotels and restaurants that now use voice tech startup PolyAI's services, there's a chance a digital host will answer. Far from the robotic monotone one might expect from an automated line, the voice will sound chatty and conversational. It will hesitate and inflect in all the right places.
Smart Insights
AUGUST 8, 2022
If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you're on track. The post 10 reasons you need a digital marketing strategy in 2022-23 appeared first on Smart Insights.
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Adweek
AUGUST 8, 2022
Instagram began testing the sharing of nonfungible tokens via its platform with a "handful" of collectors and creators in the U.S. in May, and last week, its digital collectibles initiative expanded in a big way. More businesses, creators and users in over 100 countries across Africa, the Americas, the Asia-Pacific region and the Middle East.
VideoWeek
AUGUST 8, 2022
A common complaint against programatic advertising is that marketers do not necessarily know where their ad spend is going. This not only means brands and agencies could be accidentally funding harmful content, but also defunding valuable journalism – all in the name of brand safety. A CHEQ report in 2019 found that more than half the daily output of news reports were incorrectly blocked by keyword blacklists – attempts by advertisers to avoid having their brands appear alongside neg
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 8, 2022
As a young creative, Mary Buzbee spent many sleepless nights perfecting her portfolio. But as she progressed in her copywriting career, she stopped succumbing to the unhealthy levels of stress that the industry normalizes. To put it bluntly, she came to the conclusion that "advertising is just f **g advertising." "You can make beautiful work that.
AdExchanger
AUGUST 8, 2022
Contextual targeting laid the foundations of TV advertising – particularly by ensuring that ads were stitched into content marketers considered “brand safe.” With the advent of CTV, buyers put context on the back-burner in favor of more granular, first-party audience targeting. Now, the pendulum is swinging back again. Why? Two words: signal loss. The post AdExplainer: Can Contextual Targeting Work On Streaming TV?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
AUGUST 8, 2022
Since the pandemic started we’ve been tracking how COVID-19 in its many and various manifestations has affected the way marketers attend conferences and other in-person business events through our Event Participation Index. And, as you’d expect, overall comfort with attending in-person events began to grow once vaccines and boosters made the virus seem less threatening.
Adweek
AUGUST 8, 2022
In Moneyball, Brad Pitt's baseball general manager Billy Beane uses a new way of assembling a winning team, telling his staff, "Adapt or die." As marketers, we subscribe to that ethos, but evolving is now more challenging than ever. A Gen Z tsunami is coming, and most brands aren't ready.
AdExchanger
AUGUST 8, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lyft Off The latest non-advertising company to launch an ad business comes as no surprise. Ride-hailing app Lyft has introduced Lyft Media, to be helmed by Kenan Saleh, co-founder and former CEO of Halo Cars. Halo, a startup that places digital billboards on rideshare. Continue reading » The post Beep Beep!
Adweek
AUGUST 8, 2022
Whether you're a player or an impassioned fan, it's very easy to get sucked into the intense nature of sports. With its latest ad, Gatorade wants to remind us that fun is still the foundation of all athletic endeavors. On Monday, the brand released a new spot titled "All For Fun," the latest installment of.
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AdExchanger
AUGUST 8, 2022
Tom SheaCo-Founder & CRO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. With the pandemic continuing to cause buying behavioral shifts and surging consumer prices, economists around the country are placing their bets on an impending recession in 2023. And brand marketers are in.
Adweek
AUGUST 8, 2022
Kargo is acquiring video software-as-a-service company Ziggeo to create a bespoke online video offering. Kargo, best known as an ad-tech firm that offers software to connect publishers and advertisers, is more specialized than a typical supply-side or demand-side platform, with a focus on unique ad units and advanced features, a space known in the industry.
MNTN
AUGUST 8, 2022
We’re about halfway through Q3, and the summer season is still going strong. That makes it the perfect time to start making headway to prepare for all of the shopping holidays happening later this year. First up, with in-person attendance in school back in full swing, our back-to-school guide will give you all the resources you need to make this season another one for the books.
Adweek
AUGUST 8, 2022
J. Jill's latest campaign and brand initiative is not only a love letter to the women who shop there, it's a case study in how to modernize while retaining the brand identity that built its loyal clientele. The Massachusetts-based women's apparel retailer--one of several companies analysts listed on the brink of bankruptcy two years ago--launched.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digital Turbine
AUGUST 8, 2022
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering Apple’s reported interest in mobile advertising , the top apps for downloads in the first half of 2022, and Google’s new tool for programmatic advertising transparency.
Adweek
AUGUST 8, 2022
If you're an agency professional, take a minute and consider this question: Do you support journalism? "Of course I do," many of you are thinking. After all, some of you pitch stories to reporters, literally giving them content and connecting them with sources.
Martech
AUGUST 8, 2022
A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. Nearly 75% of respondents said they execute more than 30 campaigns in a year, and 74% said they manage a team of 0-3 employees. The focus on executing campaigns means strategic priorities, like having and measuring impact, are at risk of being neglected, according to the study.
Adweek
AUGUST 8, 2022
The automotive customer service experience is truly a relationship-based consumer experience. With the expansion of an online presence, General Motors is allowing this consumer relationship to flourish. According to company forecasts, online sales of parts and accessories will make up a $40 billion total addressable market by 2030. It anticipates significant revenue growth from its.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
AUGUST 8, 2022
CTV is a huge new opportunity across the digital advertising industry and a hot topic as marketers, publishers and ad tech companies seek to capitalise on it. We spoke to Aniview’s CRO Michal Ivry to hear more about the opportunities [.]. The post The Rise and Rise of CTV: Interview with Michal Ivry, Aniview appeared first on ExchangeWire.com.
Adweek
AUGUST 8, 2022
Climate change has been a major factor in a drastic global increase in wildfires in recent years, and the effects on communities worldwide are seemingly endless. Firefighters are among those on the front lines, and many regions are experiencing unprecedented staffing shortages. With the acts of heroism often required of firefighters at the forefront, Coors.
Martech Series
AUGUST 8, 2022
Book Recognizes that Accounts Don’t Buy; People Do and Provides Fresh, Buyer-Driven Approach to B2B Marketing. Integrate, the leader in Precision Demand Marketing (PDM) announced at B2B Sales & Marketing Exchange (B2BSMX), the launch of its new book, Precision Demand Marketing: Achieving the Promise of Predictable Pipeline, authored by Integrate co-founder and CEO, Jeremy Bloom and Integrate CMO, Deb Wolf.
Adweek
AUGUST 8, 2022
In the first week of February 2019, R&B singer-songwriter H.E.R. was rushing to get ready for her set at the 61st annual Grammy Awards. Her purple rhinestone jumpsuit was all picked out, but Gabriella Wilson (H.E.R.'s given name) wanted to kick things up a notch. "Me and my stylist decided that the guitar had to.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
AUGUST 8, 2022
NBA Hall-of-Famer Earvin ‘Magic’ Johnson to keynote Optimizely’s annual flagship conference. Optimizely, the leading digital experience platform (DXP) provider, announced its annual user conference, Opticon 2022, is taking place October 3-5, 2022, in San Diego. The company’s first in-person user conference will showcase how customers and partners are continuously optimizing their digital experience across all channels to drive customer intimacy and business growth.
Adweek
AUGUST 8, 2022
While diversity, equity and inclusion has become a major topic of discussion among advertisers in the last two years, communities with disabilities, especially those with hearing impediments, are often left out of the conversation. Making audio content consumable for those who are deaf or hard of hearing is still "not very good," according to TEDx.
Martech Series
AUGUST 8, 2022
Next Generation Cybersecurity Detection and Response Fortifies Cyber Defenses. Konica Minolta Business Solutions (Canada) Ltd. (Konica Minolta) announced its new Managed Endpoint Detection and Response (MEDR) service, designed to protect supported endpoints against modern attacks and exploitation. The cloud-based service helps to secure endpoints on organizations’ IT networks by detecting unusual or potentially malicious activity and responding to neutralize any possible threats before they can
Adweek
AUGUST 8, 2022
Before he became chief marketing officer of radio and podcast network Audacy, Paul Suchman was torn between two worlds: a major in integrated marketing at the University of Southern California and a minor in ocean sciences driven by a fascination with sharks. Deep down, his plan was to graduate, attend the Scripps Institution of Oceanography.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
AUGUST 8, 2022
Former CFO brings deep expertise in growing and scaling businesses to Smartsheet team. Smartsheet, the enterprise platform for dynamic work, announced the appointment of Dennis Durkin to its board of directors. He will also serve on the board’s Audit Committee. Durkin, former Chief Financial Officer of Activision Blizzard and Chief Operating and Financial Officer of Microsoft’s Interactive Entertainment Business, brings a depth and breadth of experience to Smartsheet, with a focus on growing and
Adweek
AUGUST 8, 2022
Every TikTok user has a QR code they can share with others to direct them to their profile on the video-sharing platform. When someone wants to use a QR code to find another user's TikTok profile, they can use the scanner within the TikTok application to scan the user's QR code. Our guide will show.
Martech Series
AUGUST 8, 2022
Industry Innovators Amazon, Foxtrot, Instacart, Kroger and More to Keynote Three-Day Event Oct. 18-20 in Chicago. EnsembleIQ’s Path to Purchase Institute, which serves the needs of brand manufacturers, retailers, agencies and solution providers in the commerce marketing industry, announces its new flagship event P2PI LIVE & Expo (previously known as P2PX), bringing together 900-plus commerce marketing executives, brands and retailers for thought leadership, education and networking Oct. 18-2
Adweek
AUGUST 8, 2022
Ryan Reynolds' company Maximum Effort Productions teamed up with the virtual MVPD FuboTV in a multiyear partnership that includes a first-look deal for unscripted content. FuboTV will get a new linear channel, Maximum Effort Network, and the production company will have creative control over the channel's content. You might know Reynolds' banner from projects such.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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