Adweek
NOVEMBER 17, 2022
Move over, Love Actually. The epic romantic comedy set to win hearts this Christmas comes from an unexpected source: the U.K.'s National Lottery. The largest-ever Christmas campaign from National Lottery operator Camelot is about the magic of luck, drawing an obvious parallel between winning the lottery and falling in love. Created by agency adam&eveDDB, the.
The Ad Tech Blog
NOVEMBER 17, 2022
In the late 80s, my grandfather bought a Commodore C64. He used to spend nights coding in BASIC. I was around eight years old, and all I understood back then was to copy code from the user’s guide and play with it. In the late 90s, I was a teenager. I was not patient enough to go deep into a programming language; I wanted to get something done quickly.
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Adweek
NOVEMBER 17, 2022
There was likely a time during Cheetos' 70-year history when the orange residue the snack leaves behind was seen as a liability. In recent years, however, the brand has taken great pains to embrace the dust, dubbed Cheetle, as an integral component of the Cheetos experience. In a 2015 tweet, mascot Chester Cheetah described Cheetle.
AdExchanger
NOVEMBER 17, 2022
To help solve TV measurement, NBCUniversal launched a "Currency Council," a list of marketers who have committed to using alternate measurement currencies for at least a portion of their ad spend with NBCU. The program currently has about a dozen buy-side partners, including State Farm, Wayfair and T-Mobile. The post NBCU Creates A Currency Council To Bridge New TV Measurement Models appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 17, 2022
With 52 years of experience making World Cup sticker books, trading card company Panini America begins planning for the next installment of soccer's largest event as soon as the latest one ends. Panini has sold a billion packets of stickers worldwide featuring player photos and team logos in 10 different languages using that approach.
AdExchanger
NOVEMBER 17, 2022
A podcast interview withToby EspinosaVP, AdsWhen Toby Espinosa, the VP of ads at DoorDash, was in middle school, he and his friends started a car-washing business in their neighborhood –. Continue reading » The post Advertising Delivers For DoorDash, With VP Of Ads Toby Espinosa appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 17, 2022
Sponsored post byBenjamin Lanfrychief supply officerOgurySPONSORED BY:While third-party cookies and other PII-based ad identifiers are going extinct, there are still too many players in the digital advertising ecosystem with their. Continue reading » The post Personified Advertising Is The Post-Cookie Path For Publishers appeared first on AdExchanger.
Adweek
NOVEMBER 17, 2022
Omnicom Media Group will be the first agency to team up with TelevisaUnivision to leverage its Hispanic household data graph. Top line The data graph will integrate with OMG's identity solution, Omni ID, through a privacy-oriented clean room technology and work to power its targeting, optimization and measurement for always on activation across the entirety.
AdExchanger
NOVEMBER 17, 2022
In contrast to Chrome’s very public, very delayed deadline to remove third-party cookies, Android has been flying under the radar with its Privacy Sandbox. But the public beta of Android’s. Continue reading » The post The Big Story: Playing In Android’s Sandbox appeared first on AdExchanger.
Adweek
NOVEMBER 17, 2022
Coca-Cola's sponsorship of COP27, the United Nations Conference on Climate Change this week in Sharm El-Sheikh, Egypt, has drawn strong criticism from activists and advertisers alike. While industry experts largely agree that sponsors of events like COP27, which will help dictate the global response to the climate crisis, should also be leaders when it comes.
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AdExchanger
NOVEMBER 17, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Hasbros And The Have-Nots Companies like Netflix, Roku, Apple, Amazon and Paramount are thirsting for recognizable brands. Continue reading » The post All Fun And Games Until Someone Loses A Franchise; Can’t Spell “Macro” Without CMO appeared first on AdExchanger.
Adweek
NOVEMBER 17, 2022
If a cannabis marketer uses groovy, psychedelic images--think flower power and candy colors--it may bring to mind Woodstock-era bacchanals with a "turn on, tune in, drop out" vibe. A new campaign from Canyon THC has purposely co-opted the look of that acid trippy period, but flipped the carefree Summer of Love notions on their heads.
AdExchanger
NOVEMBER 17, 2022
An interview withDave ClarkCEOAfter a five-year run as GM of Comcast-owned video ad tech platform FreeWheel, Dave Clark made the jump to programmatic ad platform TripleLift, which hired him as. Continue reading » The post TripleLift Hits Pause On IPO To Focus On CTV, Says New CEO Dave Clark appeared first on AdExchanger.
Adweek
NOVEMBER 17, 2022
Kraft Heinz's frozen food brand Delimex is giving an assist to gamers in the name of snacks. In its first campaign after a rebrand, Delimex is "Feeding Gamers" literally and figuratively. Through Nov. 18, Delimex is creating a team in three games--Call of Duty: Modern Warfare 2, Call of Duty: Warzone 2 and Overwatch 2--and.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
NOVEMBER 17, 2022
Michael MorrisCo-Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Morris, co-founder of. Continue reading » The post Forget Proxy Performance KPIs. It’s Time To Focus On Revenue Again appeared first on AdExchanger.
Adweek
NOVEMBER 17, 2022
Neuromarketing and neuroanalytics firm Neuro-Insight has announced the promotion of Pranav Yadav to global chief executive officer. Yadav, who founded the ad-tech company and is currently the CEO of the U.S. business, will succeed longtime marketing and agency veteran John Zweig as he takes the remaining subsidiaries under his management. Zweig will assume the role.
AdExchanger
NOVEMBER 17, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: EmptyVerse appeared first on AdExchanger.
Adweek
NOVEMBER 17, 2022
Refillable cleaning and soap company Blueland, in partnership with the Plastic Pollution Coalition, is asking the U.S. Environmental Protection Agency to take a closer look at a popular plastic substance in laundry and dish soaps, spurred by some studies showing it has made its way into drinking water.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
NOVEMBER 17, 2022
Businesses know they need an engaging, scalable way to connect with leads and customers. That’s why they’ve invested big bucks in marketing automation tools, chatbots and other technologies to automate outreach and handle high volumes of contacts. Unfortunately, many of these once-innovative solutions are falling short as needs evolve and customer expectations mature.
Adweek
NOVEMBER 17, 2022
Consumers have seen disruptions and innovations since the onset of the global pandemic. As the world resets and looks towards the future amid continued economic uncertainty, what recent evolutions will remain true and what previous trends will experience radio silence as we head into 2023?
Martech
NOVEMBER 17, 2022
Customer journey analytics , which promises to enable users to grow and retain revenue more effectively, highlights HubSpot’s October releases. . The ability to customize lifecycle stages and goals for business-specific success metrics was also introduced last month, along with improvements for importing complete sales activity to HubSpot, tracking campaign spend and exporting campaign data.
Adweek
NOVEMBER 17, 2022
By sending messages of harassment through its app to customers, Burger King has attempted to raise awareness over the issue of school bullying. Nov. 9 was National Bullying Day. The restaurant chain in France, in association with child protection organization Les Papillons (The Butterflies), began sending hate messages through its push notifications.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Ad Badger
NOVEMBER 17, 2022
When it comes to Amazon PPC, The Badger loves his numbers and statistics. He especially loves monitoring data trends data. Read More Amazon Advertising Stats (2022 Update). The post Amazon Advertising Stats (2022 Update) appeared first on Ad Badger.
Adweek
NOVEMBER 17, 2022
Creators on subscription content platform OnlyFans can sell personalized merchandise to their fans following an integration with the Spring platform from Amaze Software. OnlyFans creators with stores on Spring can connect those stores directly to their profiles on the platform and offer digital and physical merchandise such as calendars, puzzles and T-shirts directly to fans.
Digital Turbine
NOVEMBER 17, 2022
We’re only a few days away from the biggest soccer (or futbol) event in the world – the World Cup 2022 in Qatar. Ad spends for the tournament were planned months ago and now brands anxiously await the start of the tournament – and their ad campaigns. And while during the games are where most of the big advertising dollars will be spent, new data shows that brands also should have a strategy for the days, even weeks, following the games as well!
Adweek
NOVEMBER 17, 2022
Instagram released a Transgender chat theme that adds shades of pink and blue to conversations on the photo- and video-sharing platform. This chat theme is also available in the Messenger application. Our guide will show you how to use the Transgender chat theme in the Instagram app. Note: These screenshots were captured in the Instagram.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
EGC Group
NOVEMBER 17, 2022
That day of year where shoppers will show some love to their local businesses is coming up. One week from tomorrow, local and independent businesses will open their stores, shops, or online marketplaces in celebration of Small Business Saturday. As the restrictions that were in place due to COVID-19 have been lifted, Small Business Saturday 2022 will be a year to remember with interesting new features.
Adweek
NOVEMBER 17, 2022
Google's Privacy Sandbox features will start appearing on Android phones next year, the company announced Tuesday, giving stakeholders in the mobile advertising ecosystem an opportunity to prepare for a future where targeting and attribution are more restrictive. But, as with most changes to the future of identity, there's much debate about the specifics, even as.
Martech Series
NOVEMBER 17, 2022
Data security platform brings deep data context to accelerate cloud security . Cyera , the data security company, can now seamlessly integrate with Wiz to provide prioritized attack surface minimization and automated remediation based on sensitive data exposure. Cyera leverages its Data Security Graph to help security teams quickly understand the blast radius that an active security threat or vulnerability represents, and how to respond to remediate the issue. “Wiz introduced a new appro
Adweek
NOVEMBER 17, 2022
In today's episode, senior TV reporter Mollie Cahillane is joined by Camber Clemence, founder of nonprofit Cut Down The Net, and Meredith Cash, senior sports reporter at Insider. The trio breaks down Adweek's 2022 Most Powerful Women in Sports list, featuring cover stars and WNBA legends Sylvia Fowles and Sue Bird. Adweek's Most Powerful Women.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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