Adweek
AUGUST 22, 2022
On Warner Bros. Discovery's earnings call in early August, CEO David Zaslav called House of the Dragon's marketing push "the biggest campaign in HBO history." It's easy to see why. The campaign for the Game of Thrones spinoff involved numerous engaging activations playing host to thousands of attendees; a dynamic AR app that lets fans.
AdExchanger
AUGUST 22, 2022
TFW when you brag about the size of your graph on stage at an industry event, then it’s used as evidence against you. Oracle was hit with a class-action lawsuit on Friday accusing the company of “a deliberate and purposeful surveillance of the general population via their digital and online existence.” The suit, which was. Continue reading » The post Oracle’s Third-Party Tracking Is The Target Of A Privacy Lawsuit appeared first on AdExchanger.
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Adweek
AUGUST 22, 2022
Bark, home of the popular subscription service for toys and treats, is offering dog devotees the ultimate accessory: a free tattoo of their furry friend. Time with a beloved pet might be fleeting, but body art is forever. The program, launching today on TikTok, celebrates both the brand's 10th anniversary and National Dog Day on.
AdExchanger
AUGUST 22, 2022
Livestream shopping is nowhere near as popular in the US as it is in China. In the US, live commerce is less than one percent of US ecommerce, whereas in China, it’s expected to make up nearly a quarter of the ecommerce market by 2023. Livestream shopping could work for platforms and brands in the US – but only if it's done in the right place. The post Video Startup Firework Claims Livestream Shopping Could Take Off In The US appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 22, 2022
The last time Tiger Woods graced the cover of a PGA Tour video game, Harry Styles was still in One Direction, The Conjuring was just one movie, and the Breaking Bad timeline had come to an end on the floor of a meth lab. There may have been a few second acts since then. Back.
Martech
AUGUST 22, 2022
If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. However, the real magic starts when delving deeper — looking into groups within your audience and turning data into stories with segmentation.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digital Turbine
AUGUST 22, 2022
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering the emergence of Super Apps and how mobile phones can carry all those capabilities as well, the importance of customer support in-app, and Germany as the leader in gaming in Europe with mobile on top.
Adweek
AUGUST 22, 2022
Slowly but surely, summer is drawing to a close, making it the perfect time to reflect on sunny days gone by. Getting out and enjoying the last days of the season can feel bittersweet, but fortunately even feeling nostalgic can make for a wholesome summer pastime when paired with fun activities. As part of its.
Martech
AUGUST 22, 2022
Last week Google announced it was changing its algorithm to rank content “ by people, for people ” higher than content written around SEO. But what about content written by machines for people? Has AI-generated content gotten to the point where it won’t hurt page rankings? Google says what it calls “automatically generated content” is SPAM and a violation of its guidelines.
Adweek
AUGUST 22, 2022
The TLC reality series So Freakin Cheap, which debuted last year, features people going to great lengths to stretch a dollar. A mother attempts to plan her daughter's wedding without spending more than $750. After frying eggs in a skillet, a man uses the hot pan to press his pants rather than plug in a.
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Martech Series
AUGUST 22, 2022
Out of over 100 products evaluated by Gartner, DropSecure was named a leader in the 2022 File Sharing Software FrontRunners Quadrant, with customer ratings higher than some of the giants in the industry. DropSecure was named a FrontRunner for File Sharing Software by Gartner’s Software Advice. The FrontRunners quadrant report analyzes hundreds of products to help businesses determine suitable software for their needs.
Adweek
AUGUST 22, 2022
Bob Ross' fame has grown significantly since his death in 1995 as new audiences discovered the soothing art lessons he delivered on his show The Joy of Painting through Twitch and Netflix. Canadian meal kit delivery service Goodfood is tapping into his zen demeanor by using his likeness for a new ad campaign. Developed by.
Martech Series
AUGUST 22, 2022
Data-centric AI automation to accelerate data governance and data management. BigID , the leading data intelligence platform that enables organizations to know their enterprise data and take action for privacy, security, and governance, announced AI automation & auto-classification designed to accelerate data governance and data management. Marketing Technology News: NordPass Introduces Features To Boost Cooperation With MSPs.
Adweek
AUGUST 22, 2022
In the case of client-agency relationships, grievance is not a substitute for good ideas, nor does it lead to particularly creative solutions. Rather, it facilitates an environment rife with negative emotions and blame-wielding. As long as you are the one pointing the finger, the finger can't be pointed back at you. But what will you.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Rob Campbell
AUGUST 22, 2022
A few weeks ago, I had a call with a big time music manager of a big time musician. For reasons I am still not sure of, I’d decided to spend the day wearing the Leonardo DiCaprio sweatshirt Andy and Dave had decided to buy me for another reason I am still – and never will – not sure of. So yes, that does mean I’d worn it to work.
Adweek
AUGUST 22, 2022
Digital IT and software development company Globant used its first global campaign in January to establish the tagline "Seek Reinvention," positioning itself as a solution for businesses looking to become more agile and creative. For their next campaign with Gut Buenos Aires, Globant is taking aim at their more traditional competitors by claiming they're "Reinventing.
Martech Series
AUGUST 22, 2022
Organizations planning to upgrade their Customer Relationship Management (CRM) system are seeking a solution to maintain data compliance while reducing legacy application and online storage expenditures. ELLKAY has already established an industry-leading healthcare data archiving platform with modules for EHR, ERP, LIS, and more. Recognizing the need for CRM data archiving, ELLKAY is excited to launch the latest solution leveraging the LKArchive platform, CRMArchive.
Adweek
AUGUST 22, 2022
Instagram teamed up with creative agency Mojo Supermarket on "It Pays to Be You," a digital campaign aimed at showcasing the ways creators can make money across its platform simply by using their voice and following their passions. The campaign will be made up of six-second and 15-second digital ads designed to help creators learn.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
AUGUST 22, 2022
VMware announces keynote speakers and sponsors for the industry’s go-to multi-cloud event. VMware , Inc, a leading innovator in enterprise software, announced the general session keynote speakers and the conference sponsors for its global multi-cloud event, VMware Explore 2022 US taking place at the Moscone Center in San Francisco Aug. 29-Sept. 1, 2022.
Adweek
AUGUST 22, 2022
In June, Snap Inc. debuted Snapchat+, a premium subscription service that gives subscribers access to exclusive and experimental features in the Snapchat application. One of these exclusive features is called "Best Friends Forever," and it allows subscribers to mark a Snapchat friend as their "#1 Best Friend" within the app. When a Snapchat+ subscriber sets.
AdExchanger
AUGUST 22, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brains, Brawn And Amazon Amazon’s next biggest competitor is … CVS? Amazon is placing bids on home health services provider Signify Health just one month after it bought One Medical Clinics for $4 billion, which CVS also had its eye on. Apparently, the more. Continue reading » The post Nothing A Day Keeps Amazon Away; HBO Max Hits Max Panic appeared first on AdExchanger.
Adweek
AUGUST 22, 2022
On this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by Adweek agencies reporter Emmy Liederman to discuss the state of mental health in the industry. They explain how to avoid using it as an empty marketing tactic and how Gen Z.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
AUGUST 22, 2022
SmartBear releases 2022 App Stability Index Report measuring the stability of top 250 mobile and web apps used by Bugsnag customers worldwide. SmartBear , a leading provider of software development and visibility tools, has released its 2022 App Stability Index Report measuring the stability of the top 250 mobile and web apps used by Bugsnag customers worldwide.
Adweek
AUGUST 22, 2022
Neighborhood social network Nextdoor revealed the winners Monday of its sixth annual Neighborhood Favorites awards program, which enables neighbors to vote for their favorite local businesses. American Express sponsored Neighborhood Favorites for the second consecutive year. Nextdoor said the leading category among the 2022 winners was home service providers, followed by go-to restaurants, pet care.
Marketing Dive
AUGUST 22, 2022
Celsius CEO John Fieldly detailed how the investment and distribution agreement will affect the energy drink’s marketing moving forward.
Adweek
AUGUST 22, 2022
Editor's note: This piece is part of a series with Graham Nolan on the ways marketers can commit to LGBTQ+ allyship and rethink visibility, support and inclusion in the workplace. Years ago, we were seeing cancel culture come out of the oven and served piping hot to brands. The world provided the perfect recipe for.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
AUGUST 22, 2022
Securing billions of online transactions annually, OneSpan’s Mobile Security Suite recognized by cyber’s most prestigious and competitive program. OneSpan Inc, the digital agreements security company, announced its Mobile Security Suite (MSS) has earned the coveted title of “Best Mobile Security Solution” for the 2022 SC Awards, one of the industry’s most reputable and prestigious honors.
Adweek
AUGUST 22, 2022
On this week's episode of To Dine For, host Kate Sullivan is joined by Ronne Brown, founder of female entrepreneur membership club Girl CEO, natural skincare line Herlistic and author of the book From Mopping Floors to Making Millions on Instagram. On top of being a branding expert, professional speaker, author, mentor and mother of.
Martech Series
AUGUST 22, 2022
American firms reported highest increase potential according to recent industry report by KX. According to KX , a worldwide leader in real-time streaming analytics, the United States could realize the largest overall impact on revenue increase – potentially $2.3 trillion – from leveraging real-time data analytics. The manufacturing industry alone could benefit from nearly $1 trillion after implementing real-time data, and revenues within the finance and insurance sector could increase by nearl
Martech
AUGUST 22, 2022
Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Even though many consumers buy products and services online through e-commerce channels, they also like to get out and visit store sites. “A lot of money and a lot of time and resources are going into attracting the consumer to come to different retail locations,” said Charm Bianchini, senior director, demand generation and field marketing for location intelligence company Ne
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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