Thu.Jul 14, 2022

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Molson Coors Is Returning to the Super Bowl

Adweek

Super Bowl 57, which Fox is scheduled to air on Feb. 12, 2023, is bound to feel different--at least from a marketing perspective. Not only will the halftime show have a new sponsor after Pepsi decided to walk away, following a decade of performances, but the Big Game is also likely to feature a variety.

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Why Netflix Chose Microsoft As Its Ad Tech And Sales Partner

AdExchanger

Just three months after Netflix surprised the world with the news that it plans to launch an ad-supported tier, the streaming leader has settled on its third-party vendor of choice: Microsoft. But why Microsoft? Netflix’s choice might seem strange because, although Microsoft Advertising (by one name or another, formerly all grouped under the Bing brand).

Ad Tech 133
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The Creative Process Is Changing. Here’s How to Keep Up

Adweek

Phrases like "psychiatrip" and "supply pain" probably didn't make it into Bill Bernbach's vocabulary. But these terms--which refer to the influx of psychedelic therapy and economic frustration--are examples of the coined vernacular that lives at the core of Day One Agency's culture reports, also known as its Predictionary. "Projects like the Predictionary help us to.

Agency 299
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Prime Day contributed to significant e-commerce growth this year

Martech

Amazon Prime Day, a two-day event held this year on July 12 and 13, outperformed last year’s event by 8.5%, according to the Adobe Digital Economy Index. Total U.S. online sales came in at $6 billion the first day, and $5.9 billion the second day. This comes against the background of a three-month slowdown in online inflation, also reported by Adobe.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Coors Light and Patrick Mahomes Team Up to Not Sell You Beer

Adweek

There is a longstanding, well known policy in the NFL that forbids players from endorsing alcohol products. So why has beer industry tentpole Coors Light partnered with Kansas City Chiefs quarterback Patrick Mahomes for its newest ad? Because they aren't trying to sell you beer. Instead, they're selling flashlights. Sturdy, Rocky Mountain-cold flashlights.

Marketing 273
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What is account-based marketing today and how has the space evolved?

Martech

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Factors driving changes in ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products that enable marketers to analyze behavior, identify in-market audiences, and craft experiences for a buying group or its individual members.

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Comic: Room For More?

AdExchanger

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: Room For More? appeared first on AdExchanger.

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Halfway Through 2022, Meta Is Still Finding Its Footing With DTC Brands

Adweek

In an earnings call in February, Meta said that Apple's privacy-centric changes to its iOS operating system, which make it harder to both target advertisements and measure their effectiveness, would cost the social giant $10 billion in revenue in 2022. Executives have repeatedly assured investors that they are working on mitigating these challenges--and getting their.

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Automation Driven by Artificial Intelligence Booms in Uncertain Economic Times

Martech Series

More companies realizing efficiencies and cutting costs using Veryfi technology. Veryfi , using artificial intelligence (AI) technology to transform documents into structured data in just seconds, has announced continued strong business momentum and growth in the second quarter. As economic concerns increase, many companies begin to reduce their staff to control costs; 88 percent of job loss in routine occupations occurs within 12 months of a recession.

Retail 115
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Messenger: How to Use the Non-Binary Chat Theme

Adweek

Messenger released a Non-Binary chat theme that can be activated in conversations. This theme adds a white background to the conversation, and has details in shades of yellow and purple. When someone activates the Non-Binary chat theme in a conversation, the conversation's emoji will be updated to the yellow heart emoji. In addition, five Word.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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How to tailor ABM to your specific needs

Martech

Marketers tend to think of account-based marketing (ABM) as though it is one technique or approach. It isn’t. It changes depending on the type of product you’re selling and the market you are pursuing. Gil Canare, VP of Global Digital Marketing at Genpact, offers a guide to how you can analyze your ABM needs and build a cohesive plan to meet them. ABM allows you to create and manage campaigns that specifically target a set of accounts.

eCommerce 123
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Several New Options Added to Instagram Subscriptions Test

Adweek

The test of Instagram Subscriptions is now available to "tens of thousands" of creators in the U.S., and Meta CEO Mark Zuckerberg and head of Instagram Adam Mosseri detailed three new options for those creators. Meta began testing Instagram Subscriptions in January with 10 creators: @alanchikinchow, @alizakelly, @bunnymichael, @donalleniii, @elliottnorris, @jackjerry, @jordanchiles, @kelseylynncook, @lonnieiiv and.

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Cadent Is Bringing ‘Issue Advocacy’ Segments To TV

AdExchanger

With the midterm elections coming this November, cable distributors are starting to think more deeply about enhancing their audience targeting capabilities. On Thursday, advanced TV platform Cadent announced a partnership with Tunnl, a data provider that gathers audience data from a combination of national consumer and voter files and through a quarterly survey of 5,000.

Audience 115
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Prime Day 2022 Was the Biggest in Amazon’s History

Adweek

Prime Day came at a fortuitous time this year for both Amazon and the millions of shoppers looking for bargains to offset the stress of historic inflation. And that's led to the biggest shopping event in Amazon's history, which ended at midnight today. According to the DTC giant, shoppers bought more than 300 million items.

eCommerce 253
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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DOJ Rejects Google’s Antitrust Concessions; Instacart+ Plugs Into The Retail Media Network Network

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Compromise For Google Google’s reported offer to US regulators as a bid to avoid an antitrust suit was to spin off part of its ad business. But that news apparently landed with a thud. The Department of Justice is poised to move. Continue reading » The post DOJ Rejects Google’s Antitrust Concessions; Instacart+ Plugs Into The Retail Media Network Network appeared first on AdExchanger.

Retail 115
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D&AD Awards Black Pencil, 4 White Pencils to Burgeoning Creatives

Adweek

The D&AD New Blood Awards handed out 186 Pencils this year, as it once again honored emerging creative talent from around the world. The New Blood Awards are handed out at the end of the four-day D&AD Festival--with briefs set by global brands, including Audible, BBC, Disney, Duolingo, Google Fonts, Netflix, Penguin and Snapchat. Designed.

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RightData Hires Industry Veterans to Its Team

Martech Series

Executives provide profound development and further evangelism to RightData’s high-growth business. RightData, the high-growth startup known for modern data integration and trusted data quality and observability, added two industry leaders to its executive team. These data veterans aim to provide excellence in software development and evangelize its thought-leading position for data infrastructure software.

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SiriusXM and Comscore Bring Cookie-free Audience Targeting to Podcasts

Adweek

SiriusXM and media measurement firm Comscore have agreed to bring the latter's cookie-free targeting tool, Comscore Predictive Audiences, to the audio company's podcasts and ad tech podcast ecosystem Adswizz. With more targeting capabilities, the audio company is aiming to increase programmatic podcast ad revenue. The deal will let marketers target their audio ads at hundreds.

Cookies 260
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Rise of Acceptable Ads Could Be Downfall of Ad-blocking

Ad Monsters

Whether they’re watching YouTube videos or shopping online, most consumers prefer not to have ads interrupt their user experience. . In fact, a recent study conducted by Blockthrough iterates that ad-blocking on desktops is close to its all-time high from 2018. As of now, ad blocking has 290 million global users. . Marty Krátký-Katz, CEO and Founder of Blockthrough, suggests that alongside the desire to have an uninterrupted user experience, internet users thought the quality of ads either

Audience 111
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Havas Creative CEO Departs With Health Integration Planned—Donna Murphy to Run Both

Adweek

Havas is set to integrate its Creative and Health networks in a move that will see Havas Creative's global chief executive (CEO) Chris Hirst depart, leaving Havas Health & You CEO Donna Murphy to take overall responsibility for the two teams.

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Netflix partners with Microsoft to launch ad-supported subscription tier

Martech

Netflix has named Microsoft as adtech partner for a new ad-supported offering. In April, Netflix teased the move to an ad-supported tier in response to fleeing subscribers. The streamer shed 600,000 subscribers in 1Q and expects to lose another 2 million in the most recent quarter. How we got here. Microsoft strengthened its position in the adtech game by acquiring Xandr from AT&T late last year.

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Entrepreneurialism Could Be the Key to Retaining Creative Talent

Adweek

Throughout the pandemic, entrepreneurialism has thrived, with more new businesses registered last year than any other on record. Employers should take note. After all, entrepreneurialism and creativity go hand in hand. It's not only job offers from competitors that hiring managers need to watch out for these days. As the workforce evolves, we are seeing.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Can Standardized Content Taxonomies Level The Playing Field For Publishers?

AdExchanger

Scale. That’s the dirty five-letter word that keeps advertisers and agencies spending their budgets with Google and Meta. Even the largest and most prestigious publishers can’t come close to delivering that kind of scale. But one area where publishers have an advantage over the duopoly is content. The post Can Standardized Content Taxonomies Level The Playing Field For Publishers?

Agency 110
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This Telecommunications Ad Considers a New, Purpose-Driven NFT for Young Changemakers

Adweek

NFTs are easily one of the most controversial inventions to recently grace the realm of digital data, and a number of valid criticisms make it easy to see why many have dismissed them as a fad. Still, efforts at innovation and inclusivity have only just begun, making it difficult to project what the future may.

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RoC Skincare’s Commerce Marketing Strategy Goes More Than Skin Deep

AdExchanger

Startup ecommerce brands are struggling to get by without the Facebook advertising engine. Legacy brands are flummoxed by the ecommerce evolution. One company that’s hoping to split the difference is RoC Skincare, a brand that spun out of Johnson & Johnson and was acquired by the private equity firm Griffin in 2018. RoC was first. Continue reading » The post RoC Skincare’s Commerce Marketing Strategy Goes More Than Skin Deep appeared first on AdExchanger.

eCommerce 110
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Reddit Begins Rolling Out the Ability to Add Text to Different Types of Posts

Adweek

Some Redditors can now add optional text to their gallery, image, link and video posts. The platform said in a blog post detailing its updates from June 14 through July 14 that communities that require submission statements or additional context to accompany posts of those types can now consolidate these requirements into the original submission.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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The Big Story: Imagining A Google Ad Tech Spinoff

AdExchanger

As US regulators increase antitrust pressure on Google, the company is considering offering its ad tech business as a concession to the US Justice Department, according to The Wall Street Journal. Such a move could include a spinoff of a few ad tech products: the former DoubleClick DSP, now known as Google DV360, the Authorized. Continue reading » The post The Big Story: Imagining A Google Ad Tech Spinoff appeared first on AdExchanger.

Ad Tech 110
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This Cosmic PSA Wants to Inform LGBTQ+ Students of Their Rights

Adweek

Some LGBTQ+ rights vary from state to state, and even in places where protections are comparatively robust, it can be complicated to navigate how these laws can help protect queer youth. Even when aware of the laws, harnessing them entails understanding legal jargon that isn't always accessible. With the need to clarify potentially life-saving federal.

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Marriott's Moxy Hotels gamifies hospitality with AR experience

Marketing Dive

"Moxy Universe, Play Beyond" gives travelers a chance to win prizes by exploring their hotel room and facilities using a smartphone camera.

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TwitchCon Set for July 16, 17 in Amsterdam

Adweek

TwitchCon is back for the first time since 2019, set for July 16 and 17 in Amsterdam. Twitch co-founder and CEO Emmett Shear and several creators will kick off the convention for the Twitch community and creators July 16 at 5 a.m. ET, and the event will include competitive Twitch Rivals gaming, cosplay contests, creator.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.