Adweek
JUNE 21, 2022
Gustav Martner earned his first gold at the Cannes Lions International Festival of Creativity in 2007 for a car ad. This week, he crashed the opening ceremony of the 2022 festival to give it back. Now head of creative at Greenpeace Nordic, Martner has a simple message for the ad industry this week: Stop making.
Smart Insights
JUNE 21, 2022
Make your brand identity the central organizing principle for everyone and everything in a company rather than just the products, services, logos and imagery Brands are assets that create sustainable wealth, both for businesses and wider society. Every successful brand … The post How strong is your brand identity? appeared first on Smart Insights.
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Adweek
JUNE 21, 2022
Cosmo has enlisted a cutting-edge artificial intelligence program as its latest cover artist. The Hearst-owned magazine has become one of the first major print publications to tap research group OpenAI's cutting-edge image generator, Dall-E 2, to help design its cover art in a new digital issue that publishes this week. The resulting image, a purple-shaded.
Martech
JUNE 21, 2022
Yahoo and DIRECTV announced a partnership for advertisers looking to bridge the linear and CTV divide, making 25 million TV households addressable for advertisers using the Yahoo DSP. The partnership includes DIRECTV Advertising, DISH Media and Fios, adding to Yahoo’s CTV reach of 80 million households in the U.S. DIRECTV Advertising will be available through Yahoo beginning in Q4 2022.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 21, 2022
When June rolls around, brands try their hardest to get LGBTQ+ consumers' attention with a predictable release of rainbow-themed products. This tactic is referred to as "rainbow washing," and LGBTQ+ communities are calling out brands that only seem to care about them during Pride month.
AdExchanger
JUNE 21, 2022
An interview withKumaran RamanathanPresident“The Sell Sider” is a column written by the sell side of the digital media community. Foundry, formerly known as IDG Communications, wants to shed its old identity and build a new reputation not as a digital publisher but as a provider of data and marketing tech, according to Foundry President Kumaran.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JUNE 21, 2022
CMO Jonnie Cahill explained how the beer is partnering with Formula 1 and professional soccer as the value of in-person engagement grows.
Adweek
JUNE 21, 2022
Snap Inc. teamed up with British Vogue on "Vogue x Snapchat: Redefining the Body," an exclusive, interactive augmented reality exhibition at Cannes Lions curated by British Vogue editor in chief and Vogue European editorial director Edward Enninful. The aim was to illustrate how physical fashion designs can be enhanced and transformed through innovative digital experiences.
Marketing Dive
JUNE 21, 2022
The division will allow each business to make decisions that are best tailored to each operation when it comes to innovating, marketing and M&A.
Adweek
JUNE 21, 2022
CANNES, France--Would you eat a human to save the planet? That's the question the Swedish Food Federation asked in its shocking, satirical "Eat a Swede" campaign, which scooped the Entertainment Grand Prix at Cannes Lions festival on Tuesday. The work, created by McCann Stockholm, was awarded the top award in the category after impressing jurors.
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AdExchanger
JUNE 21, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get Connected The coveted prizes in programmatic right now are exclusive CTV contracts. In Cannes, the crème de la crème for handshakers and lunch-takers is Netflix. Google is meeting with Netflix there, Ad Age reports, and is an obvious choice as Netflix purportedly. Continue reading » The post Ad Tech Covets Rosé With Netflix; Tremor Shakes Things Up appeared first on AdExchanger.
Adweek
JUNE 21, 2022
PepsiCo is shaking up the executive ranks among its various segments, including Frito-Lay and Quaker Foods, as the consumer packaged goods company looks to streamline leadership operations after two years of steady gains throughout the North American market. Starting on July 1, there will be a new president of PepsiCo Foods Canada (PFC), a new.
VideoWeek
JUNE 21, 2022
Video ad tech company Good-Loop and supply chain emissions data business Scope3 have today announced a new partnership which will combine the two companies’ green media tools into one platform. The two say that their tools combined will allow advertisers to measure the end-to-end carbon footprint of all their programmatic media buying, helping them to reduce and offset accordingly.
Adweek
JUNE 21, 2022
Many mergers and acquisitions proceed smoothly toward their conclusion. Elon Musk's proposed $44 billion takeover of Twitter is not one of those. Twitter's board of directors revealed in a Schedule 14A filing with the Securities and Exchange Commission that it unanimously recommended that shareholders approve the transaction.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JUNE 21, 2022
The lack of clean data is one of the main issues affecting digital brands today, making it difficult for marketing teams to effectively target and engage with audiences. In his recent presentation at The MarTech Conference (scroll down to watch the video of their session), Jack Pritchard, account manager at Peachtree Data, highlighted the necessity of organizing this information. “You need data quality and hygiene to be closer to where that marketing strategy is,” he said. “The
Adweek
JUNE 21, 2022
Aflac is marking the Summer Solstice Tuesday with its first-ever TikTok-inspired campaign, "#DuckVibes." The campaign is also tied to the start of Cancer season, and it incorporates Aflac-branded affirmations, first-of-its-kind TikTok healing sounds and zodiacs, with summer aesthetics tailored to each of the sign elements.
Martech Series
JUNE 21, 2022
SecZetta, the leading provider of third-party identity risk solutions, today shared its business growth highlights for the first quarter of its 2023 fiscal year ending in April 2022. The company delivered strong first quarter results building on the momentum coming out of 2021, underscoring its continued leadership in addressing third-party identity risk and enabling organizations to better manage the identity risk and lifecycle management needs of their growing third-party populations.
Adweek
JUNE 21, 2022
StockX has shifted the way the resale market operates. Sneaker culture is at an all-time fever pitch, with limited collaborations no longer being just statement fashion items, but potential investment opportunities for the shrewd collector. This move from a standard style to a more unique, limited, and exciting aesthetic isn't just limited to sneakers--it's moved.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
JUNE 21, 2022
Anyone who runs a small business knows that the job involves wearing many hats. These entrepreneurs are CEOs, customer service representatives, bookkeepers, salespeople, product engineers, and everything in between. This constant versatility makes for long days, but is crucial for a small business to survive in a highly competitive landscape. According to US Census Bureau business formation statistics, nearly 5.4 million applications were filed to form new businesses last year.
Adweek
JUNE 21, 2022
Though keeping an eye on nutrition can be beneficial, "clean eating" trends have long been criticized for a tendency to cast food from non-white cultures as being disproportionately unhealthy. Perhaps nowhere has that misconception been so prevalent as with MSG, an additive famously maligned for causing everything from headaches to lethargy despite a lack of.
Martech
JUNE 21, 2022
Major brands, including IBM, Delta Airlines and WPP, as well as the IAB and the Ad Council, have publicly committed to raising awareness about, and mitigating, bias in adtech. The announcement came at the Cannes Lions International Festival of Creativity. IBM is encouraging brands to take the Advertising Fairness Pledge. The initiative builds on research conducted in 2021 by IBM Watson Advertising that showed bias — often unintentional — being scaled and iterated by automated adtech processes.
Adweek
JUNE 21, 2022
LinkedIn CEO Ryan Roslansky said during his keynote address on the main stage at Cannes Lions Tuesday that the professional network backed the creation of the first ever Creative B2B Lions, which will be awarded Thursday. "The advertising industry is in the promise-making business," Roslansky said, going back to 1773 to surface the example of.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
JUNE 21, 2022
Receipt Panel is integrated with IRI’s OmniConsumer Suite to offer the most comprehensive view of consumer purchase behavior, with unparalleled breadth, depth and granularity. IRI, a fast-growing, global leader in innovative solutions and services for consumer, retail and media companies, today announced that it has launched the IRI OmniConsumer Receipt Panel, a new panel that will source receipt data from 120,000 active households where they shop.
Adweek
JUNE 21, 2022
This year marked the first time in over 40 years that the Los Angeles Pride parade would march outside of its traditional West Hollywood parameters into Hollywood. For decades, West Hollywood has established its clout as a global hot spot for the queer community, cementing its status as the home base for the annual parade.
Martech Series
JUNE 21, 2022
Today, more than at any moment in history, delivering memorable, effective, meaningful marketing is a steep hill to climb. Competition for attention has never been greater. Consumer channels are besieged by the 24/7 news cycle that can at times seem impossible to break through. Channels are expanding and diversifying such that the route to an audience’s consciousness is no longer direct.
Adweek
JUNE 21, 2022
A mother's wish for her son took home the Film Craft Grand Prix at the Cannes Lions International Festival of Creativity, while a campaign that aims to preserve Ukrainian heritage took the Digital Craft Grand Prix, a coral reef preservation campaign won the Industry Craft Grand Prix and a Portuguese campaign on blackout poetry grabbed.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
JUNE 21, 2022
The acquisition is expected to strengthen Global-e’s platform offering for enterprise brands. Global-e and Pitney Bowes will also form a cross-border partnership to offer additional services to ecommerce brands. Global-e , the world’s leading cross-border end-to-end platform for brands and retailers, today announced that it has entered into a definitive agreement with Pitney Bowes (NYSE: PBI) to acquire the global shipping and mailing company’s Borderfree cross-border ecommerce solutions busines
Adweek
JUNE 21, 2022
CANNES, France--Nicola Mendelsohn, Meta's VP of global business group, is betting that brands will be bullish on the metaverse. And she brought two of them together at the Cannes Lions Festival of Creativity to prove it. "It's not about replicating what we do in the real world, it's about changing the ways we get together,".
Martech Series
JUNE 21, 2022
Tweet. Josh Dorward, Managing Director at Cloudinary and ( former CEO/Co-founder at Indivio, acquired by Cloudinary ) takes us through Indivio’s journey and takeover while sharing a few thoughts on the growing use of video in B2B: _. Welcome to this MarTech Series chat Josh, tell us more about your journey through the years and what inspired your previous platform, Indivio?
Adweek
JUNE 21, 2022
Meta CEO Mark Zuckerberg shared some updates on monetization opportunities for creators on Facebook and Instagram, highlighted by revealing that the company will not impose any revenue sharing on the two platforms until 2024, which covers features including badges, Bulletin, paid online events and subscriptions. Meta is enabling creators give their paying subscribers on other.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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