Adweek
JUNE 10, 2022
As the All England Lawn Tennis Club (AELTC) celebrates one-hundred years at Centre Court, there's no time like the present to reflect on some of the iconic moments the organization has seen on the field. For the AELTC, the best way to acknowledge the past is to keep your feet planted firmly in the future.
Marketing Dive
JUNE 10, 2022
The custom space features a virtual iteration of its real-world design lab and varied biomes for visitors to explore wearing experimental “Metaboots.
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Adweek
JUNE 10, 2022
Snap Inc. and two of its partners--Live Nation and Verizon--created custom 4G and 5G augmented reality experiences for The Governors Ball Music Festival June 10 through 12 in New York. Live Nation and Snap will provide festival-goers with custom lenses that leverage Snapchat's marker technology to recognize images and trigger AR experiences. Snap used giant.
Ad Espresso
JUNE 10, 2022
If you’re a social media manager, you know just how stressful it is to manage several social media accounts at the same time. You can ease this stress by using social media management tools. The right social media dashboard will help you save time and effort, without sacrificing the quality of your content. In this Read More.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 10, 2022
Relaxing in your backyard is one of the great joys of summer. Southern Comfort made it easier to bring that experience wherever you go by launching a limited-edition Bring Your Own Backyard Pack via the Sazerac House website. The $99 pack contains a plot of artificial grass you can roll out to create a lawn.
AdExchanger
JUNE 10, 2022
Connected TV may be the media industry’s shiniest new toy, but it’s not squeaky clean. And CTV is certainly not immune to ad fraud. Because there is such limited streaming TV inventory and the supply is harder to break into than mobile and desktop media – fraudsters can slip malicious mobile apps onto phones more. Continue reading » The post CTV Is Not Immune To Ad Fraud – And The Industry Needs To Tighten Its Standards appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
JUNE 10, 2022
Ahead of ATS London 2022, Lucie Pearce, Marketing Manager at Fifty, explains why privacy solutions are paramount, the benefits of focusing on prospecting, how new technologies are changing contextual advertising, and how advertisers’ can future-proof their businesses with a full-funnel [.]. The post The Power of Prospecting in a Privacy-First Era appeared first on ExchangeWire.com.
Adweek
JUNE 10, 2022
Facebook's Archive feature will automatically save a user's Stories posts after they disappear from their profile (Stories posts disappear after 24 hours). Users can visit their Facebook Archive to share their past Stories posts and more. Users also have the option to delete their past Stories posts. Our guide will show you how to delete.
Martech Series
JUNE 10, 2022
CPG brands (usually those that offer consumer packaged goods with a short lifespan and have recognizable packaging that customers buy regularly like food, drinks, clothes, cosmetics, and more) are high in demand, they have a short life and consumers buy them on a routine basis. Digital technologies have empowered the CPG industry. . The industry continues to grow and some of the top trends to watch are: 1.
Adweek
JUNE 10, 2022
Fanatics Collectibles has established a wide reach in the sports trading card market over the past year and continues to grow, mainly through sports licensing deals. The trading cards and collectibles division of Fanatics is entering the college sports trading card market through its subsidiary Topps with a new basketball and football product line coming.
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Exchange Wire
JUNE 10, 2022
In the run-up to ATS London 2022, Tim Geenen, managing director, addressability, EU, LiveRamp, details how marketers can distil the current complexity in the identity space. Identity is a major bugbear for marketers at the moment, with constant regulation and tech [.]. The post How can Brands Unite their Identity Solutions Across Formats? appeared first on ExchangeWire.com.
Adweek
JUNE 10, 2022
Facebook's Archive feature will automatically save the posts a user shares to their Stories after they disappear (Stories posts disappear after 24 hours). Users can visit their Archive to share their old Stories posts and more. If users don't want Facebook to archive their Stories posts, they can turn this setting off. Our guide will.
Martech Series
JUNE 10, 2022
I’ve led my company through two major rebrands in two years. Each were dramatically different. While it might make sense to create a completely new name and brand treatment including colors, logo and website design, other times, a brand might just need a bit of an update. My two experiences can help show the different contexts. About a year ago, our company updated our brand, and just recently, we underwent a complete name change with all of the bells and whistles that go along with it.
Adweek
JUNE 10, 2022
Thus far in 2022, digital images, digital spaces and the use of data for personalized advertising and experiences abound. Marketers are navigating best practices in virtual spaces, specifically the metaverse, as they look for ways to build engagement in NFT ownership. It has been a year of hyper-personalization, with marketers using data for personalized advertising.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JUNE 10, 2022
“We are experiencing, simultaneously, many watershed moments in our industry’s history,” said IAB Tech Lab CEO Anthony Katsur. “It’s unparalleled in the approximately quarter-century of the digital media industry. Our mission remains privacy and addressability, balancing consumer demand for privacy with the power of the addressable web.”. The digital transformation in the media industry has placed unparalleled pressure on all the links in the complex digital ad supply chain.
Adweek
JUNE 10, 2022
Today, actress, producer and Web3 innovator, Mila Kunis and media entrepreneur and superhero creator, Sharad Devarajan announce the launch of a multi-platform global entertainment universe, Armored Kingdom Media, Inc. Co-founded by technologist Lindsey McInerney and producer and actress Lisa Sterbakov, the sci-fi-meets-fantasy universe merges the best of traditional entertainment production, comic book creation, Web3 and.
AdExchanger
JUNE 10, 2022
The market is not being kind to digital media companies. The nearly 40% drop in BuzzFeed’s stock price on Monday and the decline of its valuation from $1.5 billion when it went public in December to roughly $300 million now is no doubt causing other digital-native publishers to rethink their IPO plans. But any doom. Continue reading » The post What The BuzzFeed Stock Dip Says About The Viability Of Digital Publishers Going Public appeared first on AdExchanger.
Martech Series
JUNE 10, 2022
DeSo Blockchain announces the launch of DeSo Messenger, a decentralized alternative to Discord, tailored to Web3 communities. It’s a place for creators to fully own the audiences they’ve built on a safe and hack-resistant platform. People are increasingly calling for a Web3 alternative to Discord as hacks intensify on high-profile NFT communities.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JUNE 10, 2022
Building a path forward in digital advertising requires finding new signals – and making sure they don’t flicker. Fingerprinting, for example, has long been a popular way to triangulate a user’s identity, even without a device ID or third-party cookie. But it’s fallen very much out of favor. In the lead-up to Apple’s Worldwide Developer. Continue reading » The post The Big Story: The Signals, They Are A-Changin’ appeared first on AdExchanger.
Martech Series
JUNE 10, 2022
Practice Will Help Brands Navigate New Worlds with Education and Expertise. With every new headline around the Metaverse or Web3, most marketers are trying to make sense of it and navigate this new unknown for their brand. Horizon Media , the largest U.S. media agency according to AdAge Data Center 2022 , announced the launch of Chapter & Verse , one of the industry’s first standalone units dedicated to the Metaverse, Web3, NFTs, blockchain, cryptocurrency, DAO communities and all
Marketing Dive
JUNE 10, 2022
Hand-painted bourbon barrel planters, along with a limited-run vinyl of music performances, will be available for sale after the festival.
Martech Series
JUNE 10, 2022
The Geminus platform overcomes challenges with traditional AI and simulation using physics-informed AI to enable best-in-class predictive models. Geminus.AI announces the launch of its first product; a predictive intelligence platform that has the power to transform how companies design and operate industrial products and processes. The Geminus Platform fuses adaptive AI with physics using multi-fidelity modeling to enable creation of predictive models that uniquely combine high accuracy and spe
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Ad Monsters
JUNE 10, 2022
Authenticity. That was the crux of the message that Keynote Kerel Cooper, President of Advertising, Group Black, delivered during his keynote — Diversified Teams, Tactics & Audiences: Why the Future of Media Looks Like Group Black — at AdMonsters Ops on June 7, 2022. But there was another key point underlying his overall message, and that was a call for the media industry to address the challenging fragmentation of media with diversification and innovation — in approaches to both revenue and
Martech Series
JUNE 10, 2022
ZITADEL, innovator of a transformative identity management platform, announces $2.5M in seed funding led by Nexus Venture Partners. The funding will help ZITADEL provide developers with a much-needed open-source alternative for their identity management needs and evolve its solution, scale sales growth, and nurture the open-source community. The current market landscape consists of established but closed-source players, including Auth0, Okta, Firebase, AWS Cognito, and others.
Martech
JUNE 10, 2022
Privacy-management provider OneTrust announced it is laying off 950 workers — a quarter of its workforce. . The Atlanta-based company provides what it calls a “trust intelligence platform” which “connects privacy, GRC, ethics, and ESG teams, data, and processes, so all companies can collaborate seamlessly and put trust at the center of their operations and culture.”.
Martech Series
JUNE 10, 2022
Company recognized as an expert partner providing publishers with innovative solutions and services. Sovrn, a publisher technology platform that empowers content creators to remain independent and thrive on the Open Web, today announced the company’s recognition as a Google Certified Publishing Partner. The designation solidifies its Ad Management offering as a leading authority in supporting digital publishers with Google’s suite of advertising tools.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
TechCrunch Ads
JUNE 10, 2022
The U.K.’s competition watchdog has published its final report on a comprehensive, year-long mobile ecosystem market study — cementing its view that there are substantial concerns about the market power of Apple and Google which require regulatory intervention. Back in December , its preliminary report on the market study also identified concerns and discussed potential remedies for tackling lock-in and opening up the pair’s “largely self-contained ecosystems”, such as by makin
Martech Series
JUNE 10, 2022
Red Pill Analytics, a BI and analytics company that helps customers see data differently, announced today they will be showcasing their cloud migration technology at Snowflake Summit 2022. Snowflake Summit is a 4-day conference featuring technical, data, and business experts who gather to share what’s possible in the Snowflake Data Cloud. As a Snow Row sponsor, Red Pill Analytics will be highlighting their ETL Converter, a data transformation migration tool.
Martech
JUNE 10, 2022
HubSpot rolls out new product features almost every day, and some of the most exciting updates from the past month include: Playbooks, call transcription and call coaching are now available in the Professional level of Sales and Service Hub. Records imported from Salesforce to HubSpot can now be filtered using the native integration. Social media creation and scheduling tools received efficiency improvements.
Martech Series
JUNE 10, 2022
Business leaders are acknowledging the importance of decarbonizing their operations to create long-term value in an emerging low-carbon economy. Climate change has stressed the need for industrial decarbonization, which aims to cut down carbon emissions from industrial activities via advanced technologies such as CCUS and promoted by smart policies and sturdy funding.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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