Adweek
DECEMBER 30, 2022
If you're feeling slightly out of breath and confused that the year is almost over, you're not alone--it felt like we packed 18 months into 2022. One reason is because the world looks so different from where we started in January. Crypto companies ruled the Super Bowl, but by November the entire industry was quaking.
Martech
DECEMBER 30, 2022
How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. Digital media and advertising. Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are.
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Adweek
DECEMBER 30, 2022
By default, Facebook users may be able to see the people someone else has befriended on the social networking platform. However, users have the option to hide their friends list from other users if they'd rather keep this list private. Our guide will show you how to stop others from being able to view your.
Paleo AdTech
DECEMBER 30, 2022
Brian Andersen is the Co-Founder — with Terry Kawaja — and the Head of Digital Marketing Investment Banking at LUMA Partners , a small but mighty I-bank that is the premiere boutique operating at the luminescent nexus of digital media and marketing technology. Founded in 2010, LUMA is the best-known bespoke advisory service in ad- and mar-tech, running the most alpha-rich congregations — the Digital Marketing Summit, or LUMA DMS; the highly liquid Cannes Blanc party; various di
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 30, 2022
As part of Adweek's ongoing year-in-review TV coverage, we asked 26 TV executives and insiders to explain the most important thing they learned in 2022. Some of the experts kept it brief, talking about the need for flexibility in a constantly changing market, and other executives reflected on the power of live sports to capture.
Aronson Ads
DECEMBER 30, 2022
The holidays seem to sneak up on us more quickly as the years go by, which only means a month of fun festivities for Aronson Advertising employees to look forward to! Going into our third year of remote working, many holiday celebrations were held through our project management platform and via email, as were posts about our holiday traditions. Plus, we also had a couple of opportunities to hang out with our co-workers in person!
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech Series
DECEMBER 30, 2022
We all read prediction articles with a grain of salt. Marketing practitioners have been predicting the demise of silos for a decade now and yet still they persist. But even though I don’t have a crystal ball I do see some interesting rumblings and movements that make me optimistic that we’ll see continued transformation in marketing in 2023. The main drivers will be new channels that will require marketers to develop more sophisticated data strategies, more powerful consumers that want greater t
Martech
DECEMBER 30, 2022
‘Tis the season! The season for all things. For retailers, it’s absolute chaos. No time for strategizing. From here through the New Year, it’s execution all the time. There is no “try” there is only “do,” as Yoda says. Launch things. Make money. Hit your year-end goals. As an email strategist, I got bored after the 15th of November, when my team locked down its holiday campaigns to the end of the year.
Martech Series
DECEMBER 30, 2022
Front Signs is summing up the most popular signage trends of 2022, listing the top branding solutions for among different businesses. Looking back at 2022, Front Signs noticed that branded exterior displays topped the list of signage trends. Businesses opted for different outdoor solutions to level up their brand awareness. Being the largest signage company operating in Los Angeles and US-wide, it has excelled in manufacturing custom signs with intricate designs.
Martech Series
DECEMBER 30, 2022
Data has become that much more important for nonprofits. Thanks to increased competition and the wider reach digital media has to offer, nonprofits must squeeze the most out of their donor data to fund their organizations. A good CRM system goes a long way towards meeting this challenge. However, installing a CRM system and leveraging it to boost donations are two different things.
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Martech Series
DECEMBER 30, 2022
Agora , Inc. (“Agora”), a pioneer and leading platform for real-time engagement APIs, today announced a change in its board of directors. Ms. Jenny Hong Wei Lee has tendered her voluntary resignation from Agora’s board of directors due to personal reasons, effective as of today. Mr. Steve Zhang has been appointed as a director on Agora’s board of directors and will serve as a member of the audit committee and compensation committee, effective as of today.
Martech Series
DECEMBER 30, 2022
Lightspeed Commerce Inc., the one-stop commerce platform for merchants around the world to simplify, scale, and create exceptional customer experiences, today announced that Merline Saintil is stepping down from its Board of Directors, effective December 31, 2022. Saintil served on Lightspeed’s Board for over two years and currently serves on the board of several technology companies, including Rocket Lab, GitLab, TD SYNNEX, Symbotic, and Evolv Technology. “On behalf of our Board and
Martech Series
DECEMBER 30, 2022
2021 continued to be an unexpected and, at times, extremely challenging year during the ongoing coronavirus pandemic. The regular stream of mergers and acquisitions across the tech sector was one thing that did not change, though. Despite so many economic uncertainties in 2022, companies took a step ahead and the pace of mergers in the IT and tech industry were quite impressive.
Martech Series
DECEMBER 30, 2022
The seventh episode of season two of the China Daily series Youth Power, titled “Your Year, Your Word”, was broadcast online on Dec 30. For this episode young people from Bulgaria, China, Egypt, Ethiopia, Ireland, Israel, Russia, South Africa and the United States and other countries were invited to summarize the year and talk about their hopes for 2023, doing so choosing a word that they deem appropriate.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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