Adweek
JANUARY 5, 2023
Deutsch LA has always been hard for Karen Costello to part with. Costello was its eighth hire when it was founded in 1997, and the agency has since grown to staff 388 people. The creative chair, who has left and returned twice in her career, points to the people at Deutsch LA who unconditionally encouraged.
AdExchanger
JANUARY 5, 2023
When Cory Munchbach first started at BlueConic in 2015 as director of product marketing, the CDP category didn’t even formally exist yet. And so she’s seen quite a bit of. The post Cory Munchbach Is BlueConic’s New CEO, With Privacy As A Top Priority appeared first on AdExchanger.
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Adweek
JANUARY 5, 2023
The layoffs continue at Twitter, with Erin Woo of The Information reporting that roughly 40 data scientists and engineers who specialized in refining machine learning to optimize ads on the platform were let go late Wednesday. Twitter eliminated its press relations team and could not be reached for comment. The cuts follow the resignation Tuesday.
AdExchanger
JANUARY 5, 2023
Meta’s wide reach and success around low-funnel objectives can be worth it. CPMs might be high, but if a brand’s cost per order has remained stable, it’s likely a worthwhile. The post With Meta’s CPMs Rising, Consider Pinterest, TikTok And LinkedIn appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 5, 2023
Reddit shared new research at CES 2023 in Las Vegas Thursday on how 2,000 U.S. residents between the ages of 18 and 60 who are regular users of its platform, Instagram, TikTok, Twitter or YouTube feel about emerging technologies and when they believe those technologies will go mainstream. The company said "Reddit Future Tellers: What.
AdExchanger
JANUARY 5, 2023
Helping usher Laura Mercier into the metaverse has been one of Salima Popatia's first projects as Orveon Global’s chief digital officer. But the brand's December launch of a virtual store. The post Cosmetics Brand Laura Mercier Explores ‘The Beauty Of The Metaverse’ appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech Series
JANUARY 5, 2023
Entrepreneurial marketing leader to work with CEOs at financial services, technology, and education companies to mature marketing strategies, disciplines, and teams – transforming them into lead generation engines to accelerate business growth. Dawn Bradshaw, a seasoned, results-focused senior-level marketing leader will now leverage her 30 years’ experience to drive client lead and revenue growth for Chief Outsiders as a Fractional CMO.
Adweek
JANUARY 5, 2023
Judy Greer knows you don't know her name--and she's okay with that. Hotel brand Sonesta International is also well aware that its name might not be on the tip of your tongue yet, but it's hoping to change that with its first mass-media campaign in its 80-year history. Sonesta partnered with creative and consulting agency.
AdExchanger
JANUARY 5, 2023
We share our 2023 New Year’s resolutions. We’re cracking down on the terms “cookieless” and “privacy safe.” And for the sake of experimentation, we’re cautiously embracing ChatGPT. The post The Big Story: Ad Tech New Year’s Resolutions appeared first on AdExchanger.
Adweek
JANUARY 5, 2023
It's a bird, it's a plane, it's.is that a naked person? Outdoor advertising can be easy for passersby to tune out, but Stella Artois has ensured it grabs attention with a giant mural on a building in London that features a nude man and woman drinking its Unfiltered lager. The artwork cleverly plays with the.
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Martech
JANUARY 5, 2023
2023 is upon us, and with a new year comes the opportunity for a fresh start. For many of us, that may mean setting a personal goal of adhering to a new workout routine to get into better physical shape. But what are your new year’s resolutions for your career? For 2023, my new year’s resolution is to get my Marketing Operations team in better shape by changing the internal perception of the team.
Adweek
JANUARY 5, 2023
As early as summer 2022, forecasters began muting their ad spend growth projections for 2023. Now, as we shake the dust off last year, the outlook isn't much different: Budgets will grow in the next 12 months, albeit at a slower pace than anticipated. Against a backdrop of economic and geopolitical crises, rising inflation, supply.
Martech
JANUARY 5, 2023
Consumers spent $211.7 billion online in November and December 2022, representing a new ecommerce record and 3.5% growth YoY. This despite concerns about inflation, possible recession and supply chain issues. Demand for toys and video games soared conspicuously compared to pre-season levels, while other categories that performed well included wristwatches, cosmetics, gift cards and — perhaps looking ahead to the spring — outdoor grills.
Adweek
JANUARY 5, 2023
Pinterest detailed a new partnership with LiveRamp Data Hub at CES 2023 in Las Vegas Thursday, under which LiveRamp will pilot clean rooms for select Pinterest advertising partners, starting with grocery company Albertsons. The integration enables a protected, third-party space where brands can combine their own first-party data and data from Pinterest in a secure.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Marketing Dive
JANUARY 5, 2023
Looking to span digital and physical channels, the timepiece brand has teamed with a leading NFT community, despite waning interest in the technology.
Adweek
JANUARY 5, 2023
Working a customer-service hotline means fielding complaints and offering solutions, and no one flips that mundane script on its head with quite as much panache as J.B. Smoove on an improvisational tear. The prolific actor-comedian has taken on the temporary gig for Just Egg in a series of spots timed for New Year's resolutions and.
AdExchanger
JANUARY 5, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reach For The Stars The Trade Desk announced a new product, called Galileo, that consolidates the company’s existing. The post The Trade Desk’s Galilean Satellites; Political News Remains Facebook’s Achilles Heel appeared first on AdExchanger.
Adweek
JANUARY 5, 2023
WhatsApp said Thursday that proxy access to its messaging platform is now available globally. The meta-owned messaging application said in a blog post that proxy support will enable people worldwide to continue to access WhatsApp if their connection is blocked or disrupted, and choosing a proxy lets people connect via servers set up by volunteers.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
JANUARY 5, 2023
Continuum announced a stra tegic partnership with Plato Data Intelligence. Continuum , a Web3 community thinktank, announced a strategic partnership with Plato Data Intelligence a NYC based Data Platform focused on the curation of data intelligence on today’s most innovative technology verticals. Through the partnership, Continuum’s partner brands will immediately benefit from the increased global reach Plato delivers.
Adweek
JANUARY 5, 2023
WhatsApp allows each user to create an avatar that can represent them throughout the messaging application. Users can customize the appearance of their in-app avatar by choosing from different outfits, hairstyles and other options. Our guide will show you how to create an avatar in the WhatsApp app. Note: These screenshots were captured in the.
Martech Series
JANUARY 5, 2023
Data plays a key role in ecommerce. Product data feeds provide all the essential information about your business’s online product offerings. There are many places to send this data, but the struggle is real for many ecommerce marketers who don’t know how to tell if Amazon or Google is the best data feed. While both are great options, it’s important to understand their pros and cons to decide which data feed is right for your ecommerce business.
Adweek
JANUARY 5, 2023
Yahoo is offering a global carbon-neutral private marketplace (PMP) thanks to its latest ad tech partnership with Scope3. With Scope3's Green Media Products available within Yahoo's supply-side platform (SSP), brands and agencies allocate spend towards GMP, Scope3 then measures the emissions associated with the campaign once it has run, and the publishers and ad sellers.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Marketing Dive
JANUARY 5, 2023
Special packaging is meant to better familiarize consumers with Purple, a new mascot that will also appear in the brand’s Super Bowl commercial.
Adweek
JANUARY 5, 2023
The live performance publisher Pop-Up Magazine, whose on-stage storytelling spanned reported narratives, personal essays and spoken-word poetry since its launch in 2009, announced Wednesday that it has shuttered its business. At least 18 staff were affected by the closure. "It's been a gift to do this kind of work, collaborate with our extended crew and.
Martech Series
JANUARY 5, 2023
ARway Corporation is disrupting the Augmented Reality Wayfinding market with a no-code, no beacon spatial computing platform enabled by visual marker tracking. ARway is bringing many new technologies together into one platform including: AI, AR, ML, LIDAR digital twins, 3D models and more. Spatial computing is gaining momentum due to major investments from Amazon, Microsoft, Meta and others and is widely considered to be the new dominant platform for building and navigation the metaverse.
Adweek
JANUARY 5, 2023
TikTok teamed up with IMDb, a provider of information about celebrities, movies and television shows, on a new feature. Users of the video creation platform will be able to link up to five titles of movies or TV shows within their videos, and clicking those links will bring viewers to an in-application page containing information.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
JANUARY 5, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: Easier Said Than Done appeared first on AdExchanger.
Adweek
JANUARY 5, 2023
The Trade Desk has centralized a number of its tools into a hub, making it as easy for marketers to activate against their own first-party data sets as it is to use the current currency of digital advertising, third-party cookies, which are set to disappear next year. Galileo, which The Trade Desk is announcing at.
Martech Series
JANUARY 5, 2023
Tweet. Linda Shea, Executive Vice President Business Advisory Services at Big Village highlights some of the major trends that will dominate online advertising in 2023: __. Welcome to this MarTech Series chat, Linda, tell us about yourself and more about your role at Big Village. There is so much opportunity in the B2B industry today but one of the biggest challenges is meeting clients where they are and outlining a path forward at a pace that works for them.
Marketing Dive
JANUARY 5, 2023
IRI’s Ansa tool will allow marketers using Facebook and Instagram to better understand product-level sales so they can optimize campaigns.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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