Adweek
JANUARY 17, 2023
Global creative platform Shutterstock expanded its partnership with Meta to combine its extensive library of images, music and video with Meta's continued investment in artificial intelligence. Shutterstock said the expanded partnership will allow the two companies to bring new creative offerings to market, build on Shutterstock's ecosystem to compensate and connect contributors to creators and.
AdExchanger
JANUARY 17, 2023
The media landscape is changing thanks to the looming phaseout of third-party cookies and changes being made by smartphone manufacturers. The largest demand-side platforms, meanwhile, are each tackling addressability differently. The post How Amazon Ads Is Reshaping Contextual Advertising appeared first on AdExchanger.
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Adweek
JANUARY 17, 2023
Instagram can often feel like a carefully curated carousel of stylish, staged candids, travel reels set to high-octane music and memes. Millennials or Gen Zers, which account for two-thirds of the app's 1.2 billion users, are usually the culprits. With influencer spend set to reach $32.5 billion according to Statista, and the majority of these.
Mediavine
JANUARY 17, 2023
On behalf of all of us at Mediavine, Happy New Year! What better way to ring in 2023 than with our first installment of Behind the Numbers with Brad (BTNWB)? As always, I work with Mediavine’s data experts to gain a few insights from several trillion data points. (With nearly 10,000 publishers now under the Mediavine umbrella, that’s barely an exaggeration!).
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 17, 2023
Discord acquired Gas, a teen-focused, poll-based social media application that enables friends to share compliments with each other. Terms were not disclosed. Gas will continue as a standalone app, and its team will join Discord to help the messaging platform continue to grow across its core audience, as well as attract new audiences. Discord wrote.
AdExchanger
JANUARY 17, 2023
Clean rooms are all the rage – everybody’s talking about them. But even the most sophisticated brands are early in the test-and-learn phase, and mega-platforms with their own data clean rooms, The post Why 2023 Is A Pivotal Year For Indie Data Clean Rooms appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JANUARY 17, 2023
Video software platform JW Player acquired InPlayer, a provider of subscription, transaction and identity management solutions for video publishers and broadcasters, on Tuesday. The post JW Player Acquisition Serves VODs Juggling Multiple Revenue Streams appeared first on AdExchanger.
Adweek
JANUARY 17, 2023
Twitter began accepting applications for the upcoming debut of Verification for Organizations, formerly known as Twitter Blue for Business. A square company badge will appear next to the display name of businesses that subscribe, and those businesses will be able to link affiliated brands, businesses and individuals to the account. Those accounts will display a.
AdExchanger
JANUARY 17, 2023
Roughly one-third of the US population has a direct connection to the military. And yet many brands “still struggle to authentically connect with this key demographic,” says Mark Harper, GM. The post Marketing To The Military Calls For Authenticity appeared first on AdExchanger.
Adweek
JANUARY 17, 2023
In 2023, winning and thriving brands will stay ahead of innovation and create unique consumer experiences. But how can brands innovate and differentiate themselves in their marketing? And what can they expect in 2023 and beyond? Raja Rajamannar, chief marketing officer at Mastercard, joins Suzy Founder and CEO Matt Britton on the latest episode of.
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AdPushup
JANUARY 17, 2023
Open bidding in Google Ad Manager lets you sell ad inventory to the highest bidder in real time. This guide will show you how it works and how you can make the most of it. Open bidding allows you to tap into the power of real-time auctions, giving you access to a wider range of [.].
Adweek
JANUARY 17, 2023
As it hopes to regain its footing in the home fitness and exercise category, Peloton has named Leslie Berland as its new chief marketing officer. Berland joins the company four months after Dara Treseder, the brand's former global head of marketing, departed for Autodesk. Berland will begin the role on Wednesday. Berland comes to Peloton.
Spoton Digital Media
JANUARY 17, 2023
When you hire a marketing partner, you have goals you want to reach. You have tasks you want to complete. You have needs and skills your internal team can’t meet, so hiring a marketing partner to help is a fruitful path to growth and success. It feels reassuring and productive when you bring an extension of your team onboard. But hiring a marketing partner doesn’t mean you can simply pass the workload to a vendor and walk away to let them figure it out on their own.
Adweek
JANUARY 17, 2023
For a long time, a degree was mandatory for most professional careers. But a college education isn't the only way to learn career-ready skills. Alternative paths to hone these skills, like trade schools or on-the-job training, are valid means of education yet still overlooked by employers, contributing to a serious economic barrier for those without.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPushup
JANUARY 17, 2023
Native Advertising is definitely something that is becoming increasingly popular, and if you are looking forward to having a successful ad campaign, it is important that you, too, become abreast of the examples of native ads and how it actually works. Native advertising is immensely effective in building brand relevance and capturing your target audience [.
Adweek
JANUARY 17, 2023
On the season finale of Touch of Truth, host Jackie Cooper sits down with Jamie Oliver, English chef, restaurateur and author. During the conversation, Oliver comments on modern British society, what it means to be British and why he believes doing good can be good for business. Touch of Truth Podcast: Fighting for Sunshine With.
AdExchanger
JANUARY 17, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Sorcery Is This The CNIL, France’s data protection authority, has been busy lately. The agency fined TikTok. The post Apple Versus GDPR; Netflix Bulls Versus Netflix Bears appeared first on AdExchanger.
Adweek
JANUARY 17, 2023
Nexstar Media Group's ad sales team is getting some new additions. Top line On Tuesday, CW owner Nexstar announced a newly created advertising sales structure and leadership team, including Todd Braverman as evp, head of national sales; Brad Epperson as evp, platform operations and technology; and Lori Tavoularis, who will serve as chief business officer.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
JANUARY 17, 2023
Two technology leaders partner to empower planners to directly book meeting space through Cvent. Cvent planners will be able to instantly book small meetings with more than 6,000 hotels and venues worldwide that use MeetingPackage, a multi-award-winning automation software for meetings and events sales. Cvent and MeetingPackage , two leading travel and hospitality technology companies, announced their partnership to give Cvent customers the ability to instantly book simple and small meetings wit
Adweek
JANUARY 17, 2023
We all have brands we love and admire, but what is it about them that makes us keep going back? A catchy slogan can help, but one of the keys to brand loyalty is how the brand is able to convey its messaging and share what it is about. Branding allows a company to share.
Martech Series
JANUARY 17, 2023
Leader in Third-Party Risk Management for ESG Commits to Help Reach Global Carbon Net Neutrality by 2050. Aravo , the leading provider of third-party risk and resilience solutions, has earned its carbon-conscious Net Zero Contributor Certification. The Net Zero Contributor Certification administered by the carbon management company, Greenly, attests to the fact that a company’s carbon emissions have been measured and that the company has committed to a reduction action plan in line with th
Adweek
JANUARY 17, 2023
When it comes to Super Bowl marketing, Anheuser-Busch InBev brands have dominated the alcoholic beverage category for 33 years. When its exclusivity agreement with the Super Bowl ended this past summer, competitor Molson Coors almost instantly committed to a Super Bowl 57 ad. The only question was which of its brands would take the 30-second.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
JANUARY 17, 2023
Conversational AI software helps enterprises increase automated resolutions for customers. Ada , the customer service automation company, announced its availability on AWS Marketplace. Now AWS customers globally can purchase Ada’s platform via AWS Marketplace and seamlessly deploy AI-powered customer service on all of their digital properties.
Adweek
JANUARY 17, 2023
It started with a moment of boredom. While waiting for a lunch to begin, Publicis Groupe CEO Arthur Sadoun put his hand on his chin and neck. There, he felt a bump. In a car ride afterward, he pointed it out to Carla Serrano, global CSO, and Michelle McGowan, evp, corporate communications in the U.S.
Martech Series
JANUARY 17, 2023
Optimizes performance and reduces cost for brands powering unique digital commerce experiences with Composable Commerce. Elastic Path , the leader of the Composable Commerce Movement, is launching Composable Frontend, a solution that makes building frontends faster and easier. Composable Frontend automates building modular, performant digital commerce frontends that align with brands’ specific business requirements and drive revenue.
Adweek
JANUARY 17, 2023
With influential works like Sir Arthur Conan Doyle's Sherlock Holmes and Fritz Lang's Metropolis free of copyright as of 2023, it's truer than ever that the wild world of the public domain can offer a bizarre and even thrilling jaunt through historical oddities and masterpieces alike. Hoping to inspire readers to tap into the classics.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Marketing Dive
JANUARY 17, 2023
Execs at NRF’s Big Show discussed creators’ growing influence, including through new standalone brands like Social Tourist, while acknowledging ongoing measurement challenges.
Adweek
JANUARY 17, 2023
In today's episode of Home / Work, host Antonio Lucio sits down with Coinbase CMO Kate Rouch and B?s Ranch CEO Brian Rouch. As Coinbase's first CMO, Kate is working to build a new model of Web3 marketing. While Brian seeks to use B?s Ranch to introduce and inspire interest in the long-standing Western traditions.
Martech Series
JANUARY 17, 2023
Providing enterprises with industry-leading technology, expertise and ROI analysis to unlock innovation and transform cost-structures at any scale. News Summary: Demonstrating proven composable economics and ROI analysis with new Forrester Total Economic Impact study highlighting 295% ROI when adopting Contenstack’s technology over three year period.
Adweek
JANUARY 17, 2023
Veganuary, a nonprofit group that encourages people to skip animal products this month, latches onto the '80s nostalgia trend with a candy-colored PSA that addresses the post-holiday blues. The ad stars three family members who have clearly fallen into a funk--they're binge watching, doom scrolling and indiscriminately napping. They're completely sluggish and uninspired.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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