Adweek
OCTOBER 25, 2022
Business directory and crowdsourced review forum Yelp introduced a new searchable attribute that will allow business owners to self-identify as veteran-owned on their Yelp business page. The platform has rolled out similar attributes enabling businesses to self-identify as eco-friendly, Black-owned, staff fully vaccinated against Covid-19/proof of vaccine required, LGBTQ-owned or Asian-owned.
Smart Insights
OCTOBER 25, 2022
Simon Sinek explains how to use the Golden Circle model to truly differentiate your brand's value proposition when most fail Leadership expert Simon Sinek is perhaps best known for giving one of the most popular TED talks of all time, … The post Golden Circle model: Simon Sinek’s theory of value proposition ‘start with why’ appeared first on Smart Insights.
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Adweek
OCTOBER 25, 2022
Omnicom Media Group (OMG) is calling for almost all of its employees to learn about its Omni operating system, making Omni certification an employee KPI. OMG is the first holding company media group to require almost all of its workforce be certified in its tech stack, underscoring how technology has become crucial to media agency.
AdExchanger
OCTOBER 25, 2022
A podcast interview withJamie BarnardCEODue diligence isn’t a synonym for doing good. “So many people approach compliance as risk avoidance … if I do X or Y, then I’m less. Continue reading » The post Defining Data Ethics With Unilever’s Former General Counsel appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 25, 2022
Adidas is officially ending its relationship with Kanye West (now known as Ye) following a weekend of intense pressure to drop the artist following a string of recent antisemitic remarks. "Adidas does not tolerate antisemitism and any other sort of hate speech," the German sportswear company said in a press release Oct. 25. "Ye's recent.
AdExchanger
OCTOBER 25, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maybe Web 4 Apple has asserted its dominion over Web 3 developers. In its latest app review guidance, Continue reading » The post Web 3? More Like Web 30%; Balancing “Commercial” And “Surveillance” appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
OCTOBER 25, 2022
Following the success of adult Happy Meals, the brand is dropping a throwback merchandise line celebrating the history of the boneless pork sandwich.
Adweek
OCTOBER 25, 2022
Meta rolled out a new application-programming interface to make it easier and quicker for rights-holders to report potential violations of their intellectual property rights, along with adding more search functionality and transparency to its Brand Rights Protection tool. The new IP Reporting API integrates with the platform's Graph API and enables authorized API users to.
Exchange Wire
OCTOBER 25, 2022
In this exclusive article, Rob Armstrong, senior vice president product management, Eyeota, outlines how marketers can power through the current economic turbulence via effective data management and activation. Today’s financial experts can quibble about the current global economy and recession reality [.]. The post Data Strategies to Weather a Recession appeared first on ExchangeWire.com.
Adweek
OCTOBER 25, 2022
Whether they're running high-stakes races or herding cattle, working horses usually wear shoes--strictly utilitarian objects made of steel or aluminum meant to protect the animals' hooves from rough surfaces. Horseshoes have never been fashion statements. Until now.
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AdExchanger
OCTOBER 25, 2022
An interview withSteve GuentherVP, Digital Auditing Services“The Sell Sider” is a column written by the sell side of the digital media community. Some publishers deserve ad dollars and some don’t. Continue reading » The post Unlike Beauty, Web-Traffic Quality Is Not Subjective appeared first on AdExchanger.
Adweek
OCTOBER 25, 2022
Iconic British science fiction series Doctor Who will move to Disney+ in a deal between the BBC and Disney Branded Television, with the aim of transforming it into "a global franchise." The series, which will be 60 years old in 2023, will see Disney+ become the exclusive home for Doctor Who's new seasons outside of.
Martech Series
OCTOBER 25, 2022
Keynote speakers Kason Morris , Morgan Matthews , Jenny Hoffman and Karelle Gordon to headline premier event for email practitioners. Litmus, a leader in email marketing, unveils its premier conference for email marketers, Litmus Live 2022. The seventh annual event will virtually convene CMOs, VPs, directors and email professionals from around the world on Oct. 25 and 26.
Adweek
OCTOBER 25, 2022
In its latest operating system update, Apple said it's taking a cut of boosted posts, a format available on social networks like Facebook, Instagram and Twitter, where users and companies can pay these platforms to have their posts amplified more widely. Apple said in a post on the App Store review guidelines accompanying the new.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
OCTOBER 25, 2022
In a digital-first working and marketing environment, it’s sometimes crucial to ask: how can brands safeguard themselves when a significant channel or platform that they use often suffers a massive outage? Despite the world economy thriving through digital means and despite the fact that most modern-day marketers use a multi-channel approach to drive their goals: not many brands and teams are prepared for outages or platform and channel disruptions as well as they should be.
Adweek
OCTOBER 25, 2022
With spooky season upon us, Halloween movie classics are in full effect. However, Xfinity's latest campaign claims that there are greater horrors than the ones in films--like living with terrible home internet. Today, Xfinity launched its latest comedic campaign, "Not That Bad," featuring two spots that highlight the senselessness of living with shoddy internet services.
Martech Series
OCTOBER 25, 2022
Enabling better customer experiences on social, new forms of digital commerce, and increased emphasis on communities highlight report’s findings. Talkwalker , a leading consumer intelligence and deep listening company, and Khoros, an award-winning leader in digital-first customer engagement software and services, released their annual Social Media Trends 2023 Report.
Adweek
OCTOBER 25, 2022
LinkedIn is rolling out new features aimed at identifying and removing fake accounts in order to ensure authenticity on its platform. Vice president of product management Oscar Rodriguez explained in a blog post, "I have the pleasure of hearing from you and members across LinkedIn how much value you get from our professional community we're.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
OCTOBER 25, 2022
With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Latin America, and Canada. Column6, an innovative connected TV (CTV) platform, announced it has integrated FreeWheel’s Beeswax bidder technology to optimize campaigns across Column6 supply. As a result, Beeswax customers will have full access to programmatically acquire inventory and extend audiences to new CTV audiences at scale across the Americas in one streamlined wo
Adweek
OCTOBER 25, 2022
Keeping track of your beauty sleep and overall health and wellness just became even more stylish. The Oura Ring enjoyed an unexpected boost in social mentions last year when celebrity "influpreneuers" Kim Kardashian and Gwyneth Paltrow inadvertently kicked off the #ourachallenge by sharing their sleep scores with fans on Instagram. Now, the wearable tech company.
Martech
OCTOBER 25, 2022
Next month, Web3 tech company PolyientX will launch a platform designed to help creators without a coding background or knowledge of NFT technology deliver rewards to customers. Rewards will include not just NFTs but other valued items like merchandise, digital goods and event passes through a custom-branded interface. There are plans to add further reward types and customization options following the platform’s release.
Adweek
OCTOBER 25, 2022
In 2010, then-FIFA president Sepp Blatter cracked a white and red wax-sealed envelope announcing Qatar as the World Cup host for 2022. And in the process, he opened a can of worms. In the 12 years since, the upcoming Middle Eastern tournament has been mired in controversy. And with the Nov.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
OCTOBER 25, 2022
In the world of digital marketing, email is “The Little Engine That Could.” It doesn’t get much respect; advocates of flashier solutions may scoff at it; but when it comes to the yeoman’s work of meeting business goals – mountains or no mountains – email consistently delivers. MarTech’s “Email Marketing Platforms: A Marketer’s Guide” examines the current market for enterprise email marketing platforms and the considerations involved in implementing them.
Adweek
OCTOBER 25, 2022
Les Binet and Peter Field pioneered research on the value of a 60-40 spend on brand building versus sales activation messaging. This mix has shown the right balance of driving short-term sales for growing the brand as a whole and can lead to sustained revenue growth and acquisition of new markets while simultaneously keeping a.
Martech Series
OCTOBER 25, 2022
Growing attacks and an evolving regulatory landscape have businesses struggling to keep pace, new survey results from Onfido show. Onfido , the global provider of automated identity verification and authentication solutions, announced results of a new survey, revealing that 75% of businesses admit they’re willing to accept small volumes of fraud. Since the start of the pandemic, fraud rates have skyrocketed by over 44%, as fraudsters take advantage of the increasingly digital consumer landscape
Adweek
OCTOBER 25, 2022
The future of marketing is inclusive marketing. A lot of brands still develop "mass" market strategies for the mainstream, but it's important to note that the general market is now multicultural. However, there is a difference between multicultural marketing and inclusive marketing. General marketing is in the past, and the accountability to represent the consumer.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
OCTOBER 25, 2022
Jamstack Community Survey offers new insights into the community of Next.js developers around the world. Through its Jamstack survey, Netlify , the platform for modern web development, revealed new data showcasing that 82% of Next.js developers are exploring a serverless approach to build websites and web apps. To support these developers, Netlify enhances the developer experience of Next.js with serverless innovations that include the recent introduction of Next.js Advanced Middleware and new B
Adweek
OCTOBER 25, 2022
Being named Employee of the Month is usually a compliment to hard-working members of any company. However, a campaign commissioned by the International Organization for Migration (IOM) aims to show that trafficked workers have no choice in how hard they work, what they do and for how long. The social campaign by TBWADublin aims to.
Martech Series
OCTOBER 25, 2022
ALDI U.S. is always looking for new ways to save its customers time and money. That is the reason why ALDI U.S. and Spryker Systems have been working together to develop a new online food & grocery shopping experience for the US market, offering grocery delivery or curbside pickup for ALDI U.S. shoppers. The new digital commerce platform is currently being tested with a select group of US customers and is planned to be rolled out nationally in a phased approach.
Adweek
OCTOBER 25, 2022
It can be surprising what a business holds dear to its heart. For example, when Karmarama was acquired by Accenture Interactive, its new owners played a prank by stealing the agency's "pet" alpaca that stood in the reception area, leading to a plea for its safe return. It, thankfully, stands once again as the pride.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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