Martech
MARCH 16, 2022
One of the biggest stories from Marketo’s latest release is their planned entry into the world of chat software. This wouldn’t be the first company in the last year to enter into the chat software space. ZoomInfo acquired chat software, Insent.ai, in June 2021. As chat software users ourselves, we’re advocates of using conversational marketing to engage with website visitors and are looking forward to this feature.
AdPulp
MARCH 16, 2022
Hertz is being sued by hundreds of US customers who allege they were wrongfully arrested after the rental company reported them to the police for stealing cars they say they had legitimately rented. One woman spent 40 days in jail – away from her kids and two-month-old baby – because she was arrested for car […]. The post Worst Case Scenario: Rent from Hertz, Get Reported for Car Theft appeared first on Adpulp.
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Martech
MARCH 16, 2022
Google will end Universal Analytics next year, the company announced Wednesday. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits on October 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after the deprecation dates listed above.
Clearcode
MARCH 16, 2022
Ever since the beginning of digital advertising and marketing, data has played a key role in the creation and optimization of campaigns. While data platforms like DMPs and CDPs provide many data-management functionalities, adding a data lake to your tech stack can provide you with many more business advantages. Check out our infographic below to find out what components make up a data lake: What Is a Data Lake?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
MARCH 16, 2022
Apple’s new Mail Privacy Protection (MPP) is having a significant impact on email marketing, according to a new study from Campaign Monitor that found that average open rates were up 3.5% year-over-year in 2021, while click-to-open rates were down 3.6%. Released last year as part of Apple’s iOS 15, MPP is an opt-in feature that essentially blocks email senders from being able to see information on how those users interact with emails.
Single Grain
MARCH 16, 2022
NFTs are a pretty big deal these days. Trading in NFTs hit a value of around $22 billion in 2021, compared with just $100 million in 2020 – representing a significant leap. And the demand for non-fungible tokens is only accelerating. If the desire for NFTs continues to grow like this in the years ahead, anyone investing in a long-term strategy for holding and selling tokens has a lot to gain if they jump in now.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MARCH 16, 2022
If you’ve ever reminisced about a trip to Disneyland, many elements might make you nostalgic: the rides, the food, the well-trained cast members, and the feelings elicited by having fun with family and friends. Chances are, however, that you won’t sit down with your grandkids one day to tell them all about Disney’s amazing mobile app.
Martech
MARCH 16, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and the digital economy is getting more personal. This isn’t only the call from Adobe CEO Shantanu Narayen at Adobe Summit, but also the motivation behind the evolving app marketplace landscape, through new discovery featu
Martech
MARCH 16, 2022
Drift, the B2B conversational marketing platform, has launched a new offering — Conversational Service — and combined all three of its core offerings in the Drift Conversational Cloud. The other offerings are Conversational Marketing and Conversational Sales, using AI-powered chatbots to guide and support the B2B customer journey and to connect buyers with the right human agents.
Martech
MARCH 16, 2022
Performance partnership company Impact.com has acquired Pressboard, an analytics and reporting platform for branded content. The deal aims at providing publishers with new integrated tools to improve content partnerships and boost revenue. With Pressboard, publishers and content creators can view insights on a single dashboard and use analytics to measure sponsored content, e-commerce and social media campaigns.
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