Martech
MARCH 8, 2022
What does a customer using your app get you? About 41% more visits per year, compared to those who don’t. That’s according to a new study from mobile marketing platform InMobi which examined actual consumer behavior to determine the value of apps for the retail, CPG and QSR categories. To determine this researchers examined aggregate app behavior and first-party data, app SDK data and survey data.
Smart-Hub
MARCH 8, 2022
The client-side and especially the server-side solutions of Prebid came to the ad tech scene with a big success since they enabled efficient header-bidding auctions. Prebid has introduced a revolutionary technology that enabled simultaneous bidding in unified actions that raised the efficiency of bidding tenfold. Today, when we march in the cookieless era, the Prebid server may even become a technology that keeps the adoption rate of the header-bidding intact in the future.
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Martech
MARCH 8, 2022
Tatiana Perebeinis, the chief accountant for SE Ranking, an SEO platform, died under Russian attack in Ukraine on Sunday. With her two children, Alise and Tatiana (nine and 13 years old respectively) and a man, she was attempting to leave Irpin, Ukraine, when Russian forces opened fire, according to reports. Tatiana Perebeinis, chief accountant for SE Ranking.
Paleo AdTech
MARCH 8, 2022
Andrew is the President and CEO of Index Exchange , a supply-side platform based in Toronto. Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Andrew was VP of Strategy at Casale Media from 2001-15. (The official date of Casale Media’s founding was 2003.).
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
MARCH 8, 2022
The AI-powered smart supply chain management platform Calico has announced that it has raised $2.1 million in seed funding, led by Serena Ventures, tennis star Serena Williams’s Venture fund. Calico primarily serves apparel and accessory brands in the D2C space as well as enterprise retail companies, providing an AI-powered operating system to support supply chain alignment.
Chief Martech
MARCH 8, 2022
I’m pleased to announce that the 2022 Stackies: Martech Stack Awards are now open for entries for the next eight weeks — until midnight Pacific on Friday, April 29. There is no fee to enter. In fact, for each qualified entry, we — this year, the awards hosts are myself from chiefmartec.com and Frans Riemersma from MartechTribe — will donate $100 to a worthy cause.
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Automatad Inc.
MARCH 8, 2022
Share. Tweet. Share. Last Week’s Highlights. IAB Tech Lab released its seller-defined audiences specifications that theoretically explains how publishers can monetize their first-party data on the open web. The Trade Desk partnered with LiveRamp to launch a GDPR-compliant European version of Unified ID 2.0, named European Unified ID. Behavioral targeting is facing immense backlash in both the EU and the US as the advertising industry argues over its efficacy and need.
Martech
MARCH 8, 2022
Digital and linear media measurement company Comscore is expanding its partnership with media buying and selling platform WideOrbit in order to introduce new media sales and measurement capabilities for traditional, or “linear,” TV and radio outlets. Why are they doing this? The aim is to automate buying and selling by offering a way to purchase and measure ad buys on broadcast TV and radio.
Martech
MARCH 8, 2022
In parts of the northeast, the last couple of days saw higher temperatures than usual for this time of year, in some parts of New York City breaking records set back in the 1930s. People were walking in the parks, jogging in light athletic gear and — it being New York City — filling any outdoor seating for bars and restaurants. Along with signs of warm weather returning came more news of live events being planned in the marketing technology space, including some as early as June.
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