Martech

NOVEMBER 4, 2021

The demand for creative, high-quality content is growing in our digital world. Consumers want engaging, personalized experiences when connecting with brands. As a result, customer experience with content is a top metric of success in many marketing organizations. “Customer expectations today are rising at rates that we’ve never seen,” said Anjali Yakkundi, Vice President of Product Marketing and Strategy at Aprimo, at our recent MarTech conference.

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AdPulp

NOVEMBER 4, 2021

This episode of Ad Chatter features a revealing conversation with Sean Looney of Looney Advertising in Montclair, New Jersey. Sean and his wife Debbie Looney started the agency more than 20 years ago. Today, Looney is one of the industry’s fastest-growing agencies in the industry and we ask Sean what his secret is. The short […]. The post Ad Chatter Featuring Sean Looney of Looney Advertising appeared first on Adpulp.

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Martech

NOVEMBER 4, 2021

Who is going to really miss cookie-based third-party data? Fishburne’s take: As marketers prepare for the end of third-party cookies, it’s good to remember how inaccurate much of that third-party data is. A couple years ago, a group from MIT, GroupM, and Melbourne Business School studied the accuracy of third-party data that is regularly collected and sold by data brokers as the foundation of programmatic advertising.

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Cookies MarTech Advertising Marketing 103

More About Advertising

NOVEMBER 4, 2021

Lots of us have our fingers crossed that Christmas this year will be as it used to be, Covid permitting of course. Which means connecting relatively freely with others. A normal Christmas means a feelgood John Lewis ad, in the UK anyway, reflecting JL and adam&eveDDB’s ability to capture an aspect of the festival most. The post John Lewis and adam&eveDDB hit top form with Christmas 'Unexpected Guest' first appeared on More About Advertising.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

NOVEMBER 4, 2021

Infutor has announced a partnership with HealthWise data, a data and analytics firm which collects consumer healthcare data in a privacy compliant way. Infutor Total Consumer Insights is a dataset of behavioral and household attributes for 266 million U.S. consumers. The platform uses identity resolution capabilities to link the attributes to consumer and household identities.

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Healthcare Food MarTech Audience 100

More About Advertising

NOVEMBER 4, 2021

Publicis Media is filling its Christmas stocking early this year, Zenith in the UK winning Lloyds Banking Group from WPP’s MediaCom in a statutory review, ending a 12-year relationship with WPP. Earlier in the week Zenith won ZPG websites Confused.com, Uswitch and Zoopla while Publicis in the US bagged Facebook’s global media. LBG’s chief customer.

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Media Advertising Finance Agency 72

More About Advertising

NOVEMBER 4, 2021

Even though Percy Pig has been around for 30 years and sells 16 million packs a year, Grey and Marks & Spencer are presenting 2021 as his first real Christmas for the purposes of their festive ad campaign. Well, it’s the first year he’s been accidentally brought alive by Dawn French’s Christmas fairy, and voiced. The post Percy Pig comes alive in M&S Christmas campaign featuring Dawn French and Tom Holland first appeared on More About Advertising.

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Martech

NOVEMBER 4, 2021

In the first part of this two-part article, learn why Premier Inc. decided to transition to agile marketing. The second part of the article will explore how they made the change. Just before the global pandemic unfolded, Premier, Inc. set out to transform its marketing department to agile. It started with one pilot team and a lot of experimentation during the early days of the pandemic, using agile marketing as a vehicle for quick collaboration and communication to healthcare professionals about

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Healthcare Marketing Communications MarTech 85

More About Advertising

NOVEMBER 4, 2021

Sports Direct is a famously cheap and not-very-cheerful retail experience, but this Christmas ad totally reverses that perception. The retail has shelled out proper money for sports stars including Jack Grealish, Emma Raducanu, Mason Mount and Jessica Ennis in this joyful and very watchable ad by an agency called Mox. It even manages to get. The post Boots and Sports Direct go all-out with celebrity stars for Christmas 2021 ads first appeared on More About Advertising.

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Retail Agency Advertising 59

SODP

NOVEMBER 4, 2021

Lotame ( www.lotame.com ), the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today announced findings from part two of its “Beyond the Cookie” report. Part one, “Beyond the Cookie: The Future of Advertising for Marketers and Publishers,” was released in February and examined how organizations are beginning to plan for the phase-out of third-party cookies.

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Cookies Ad Targeting Marketing Advertising 52

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Advertising

EGC Group

NOVEMBER 4, 2021

In any online space—from e-commerce sites to social media—the focus is to provide a convenient and seamless user experience. A recent case in point: Instagram. This visual-centric platform is in the process of improving its video capabilities as a way to attract customers by making it easier and more accessible to post moving pictures to its platform.

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Media Marketing 52

All About Advertising Law

NOVEMBER 4, 2021

Martech (marketing technology) refers to any technology or tool that helps optimize or identify marketing efforts. Marketers rely on these tools to automate or streamline processes, collect and analyze data, and help engage with customers. The full suite of these interconnected tools is known as the martech stack. Last year, the number of martech suppliers grew to 8,000 (and counting).

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