The British Advertising Industry Finally Faces Up to Its Talent Crisis

Trade organizations devise a game plan amid skill shortages and poor salary progression

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A lot of ink has been spilled about the Great Resignation, which has resulted in staffing shortages and a war for talent across the advertising industry. Now, research from the U.K. Advertising Association and think tank Credos has a cold, hard look at the reality.

Gleaning insight from 20 HR bosses at brands and agencies, along with 70 senior marketers, a new report has revealed the number of people working in the industry fell 14% between 2019 and 2022.

The

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