Paramount Will Merge Paramount+ and Showtime Content on Both Streaming and Linear

Today, Paramount announced that it will integrate Showtime into Paramount+ across both streaming and linear later this year.

With the change, the Paramount+ premium streaming tier and Showtime linear network will rebrand as “Paramount+ with Showtime” in the U.S.

In a memo to employees, Bob Bakish, president and CEO of Paramount Global, explained the change, saying, “With Showtime’s content integrated into our flagship streaming service, and select Paramount+ originals joining the linear offering, Paramount+ will become the definitive multiplatform brand in the streaming space—and the first of its kind to integrate streaming and linear content in this way.”

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Bakish added that the new offering allowed the company to leverage its entire collection of content and drives stronger alignment across domestic and international Paramount+ offerings since international Paramount+ already includes Showtime content.