Adweek
DECEMBER 26, 2022
Tens of thousands of industry professionals will descend on Las Vegas this January for the first full-scale in-person Consumer Electronics Show in three years. After an all-virtual show in 2021 and a scaled-down version last January, organizers expect this iteration of the tech industry's largest trade show to be a return to form with at.
Martech Series
DECEMBER 26, 2022
UFANDAO is one of the first fundraising platforms in the world that allows to fundraise faster by inviting more friends to join in. Unlike other traditional fundraising platforms, UFANDAO is based on a mutual benefit principle and offers its members to raise funds and support others’ dreams at the same time. UFANDAO community is steadily growing thanks to its affiliate or follow-me utility driven ecosystem providing all its members with equal win-win fundraising environment.”— Oleg Rodionov, the
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Adweek
DECEMBER 26, 2022
From Jan.1 through the end of June, there were around 357 scripted originals in the U.S., according to FX Networks chairman John Landgraf. That's 16% more than the previous year, which marked a new high of 559 overall. With so many series and shows, you can't expect everything to find an audience. And, unfortunately, TV.
AdExchanger
DECEMBER 26, 2022
CTV publisher Future Today banks on co-viewing to prove the value of household-level targeting against ad impressions served within its children's streaming app, HappyKids. Future Today can't track or store. The post What Kid-Focused Media Lacks In Measurement, It Makes Up For In Co-Viewing appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 26, 2022
It can seem obvious--perhaps even trite--to say that expressing gratitude is an important part of the human experience. Nevertheless, it often seems like a struggle to incorporate gratitude into our daily lives. This difficulty is certainly not due to the absence of gratitude's positive impact. In fact, wide bodies of research show that an attitude.
Martech Series
DECEMBER 26, 2022
The rapid transformation of business and fluctuations in the global economy brought peaks and valleys for growth throughout 2022. As companies seek to drive more sustainable, scalable growth over the next year, there will be significant change in the way businesses serve customers. In 2023, I believe customer success (CS) will become an enterprise-wide operating model that’s the priority of every person in a business.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech Series
DECEMBER 26, 2022
Yet, 43% of British B2B business development teams don’t use earned media. Senior B2B marketers report that public relations (PR) contributes to or is responsible for 74% of all new business opportunities, according to an independent study – “ B2B PR for Growth ” – commissioned by Champion Communications. Despite this, the study also finds 43% of business development teams in British B2B companies do not see or use editorial coverage as a sales enablement tool. 36% of senior marketin
Adweek
DECEMBER 26, 2022
Snapchat+ is Snapchat's subscription service that gives subscribers access to exclusive features on the social networking platform. One of these features is the ability to change the appearance of the capture button on Snapchat's camera screen. Our guide will show you how to Snapchat's capture button if you're a Snapchat+ subscriber. Note: These screenshots were.
Martech Series
DECEMBER 26, 2022
According to a new survey of over 1,300 global director-level digital experience professionals responsible for their company’s digital experience strategy (maximizing revenue from digital channels and transforming the digital experience), more than 70% of companies generate greater than 40% of their revenue from digital channels today. Those numbers aren’t necessarily shocking –organizations in every industry were forced to accelerate their digital investments and programs throughout the pandemi
Adweek
DECEMBER 26, 2022
Snapchat's Snapchat+ subscription service allows subscribers to customize the look of each conversation on the social networking platform with a different background wallpaper. Our guide will show you how to change a chat's wallpaper in the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On Snapchat's "Chats".
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Martech Series
DECEMBER 26, 2022
As part of Kaspersky’s annual Security Bulletin prediction series, experts analyzed cyberspace activities relating to the Ukrainian crisis, observing their meaning in relation to the current conflict, and their impact on the cybersecurity field. The story of the year, prepared by Kaspersky researchers within annual Kaspersky Security Bulletin, tracks every stage of the armed conflict in Ukraine, the events that have taken place in the cyberspace and how they correlated with on-the-ground operati
More About Advertising
DECEMBER 26, 2022
Adam&eveDDB is finishing 2022 in storming style, its funny Twix ad is leading our leaderboard on My Ad of the Year, with Calm closely behind, and another triumph for John Lewis in the bag. Insurance is hardly likely to get them rolling in the aisles or tap the tear ducts but making the labyrinth of. The post Aviva hacks its way through the financial undergrowth first appeared on More About Advertising.
Martech Series
DECEMBER 26, 2022
DVDVideoSoft.com, a developer of converting and editing software, has prepared MP3 Enhancer capable of searching music on YouTube in high quality. The popular online video-sharing platform YouTube contains a lot of amazing content. How to find and choose what you really like? DVDVideoSoft offers a great feature: search for songs on YouTube in high quality using your mp3 files.
Digiday
DECEMBER 26, 2022
Subscribe: Apple Podcasts • Stitcher • Spotify. This year ended up looking quite different from what was predicted by Digiday’s editors at the beginning of 2022, but it made for a fascinating saga to follow. In this final episode of the year of the Digiday Podcast, hear from some of our reporters and editors on the media and media buying beats chat about their top takeaways and trends from 2022, ranging from the struggling advertising market to the ongoing battle between publishers a
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
DECEMBER 26, 2022
Wobot.ai is a software solution that provides the most effective way to monitor and protect your business or home. With our software, you can have up to eight cameras on one screen, and use our HD video to identify potential risks. Video intelligence management systems have helped several industries manage and enhance their security infrastructures and operational practices worldwide.
Digiday
DECEMBER 26, 2022
New Year’s resolutions serve as a way to set intentions for the year — while you might not hit that lofty goal you set on Jan. 1, it’s a reminder of what you hoped you’d accomplish for the year. Regardless of its completion date, it’s nice working toward a goal. (And if you’re one of those people who hits their New Year’s resolution by February, well, good for you.).
Martech Series
DECEMBER 26, 2022
Will intent data become central to marketer needs in 2023? And how will leading brands drive impact with conversational experiences? Catch the latest martech and marketing highlights for a quick update on what the experts are predicting for the new year: MarTech Quote-of-the-Week! Technologies that provide intent data are also important to a marketing program because they can provide a warmer buyer to the sales team.
Digiday
DECEMBER 26, 2022
Media can be a family business. Take some of the most recognizable surnames from the industry: Murdoch, Cox, Hearst, Newhouse, Sulzberger. In some cases, the industry is still a family profession. “Among siblings, there is a motivation — it could be a sibling rivalry — where if [one is successful], the other says ‘I can do this too.’ It’s actually very healthy, and very encouraging and can actually help siblings attain a higher level of leadership or success in the industry,” s
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
DECEMBER 26, 2022
Trying to prevent click fraud by blocking IP addresses will miss at least 95% of fake clicks. Click fraud protection service Polygraph is reminding advertisers not to rely on IP address blocking to prevent fake clicks, as blocking IP addresses will miss at least 95% of click fraud. According to Trey Vanes, Polygraph’s head of marketing, click fraud is an online scam which steals billions of dollars from advertisers every year.
Monetize More
DECEMBER 26, 2022
This post was most recently updated on December 29th, 2022 In its early days, ad refreshing was misused. Greedy publishers saw it as a “get-rich-quick” strategy, and it fell into a “graveyard” of disreputable practices. All of that is changing now. Given newer technology and especially improved measurement of views, the industry is on the move again with a fresh face and great opportunities for both publishers and brands.
Martech Series
DECEMBER 26, 2022
Businesses invariably look for a solution that can save their time in the terms of inactive websites. Performing enormous tasks may be a time-consuming process in terms to check whether the websites are working or showing an error at opening time. Also, it may break down your work focus from all the tasks and reduce your efficiency. So, you don’t need to find out the not working domains manually since OutRight Store has recently launched a solution called “SuiteCRM Invalid Domain Detector”
Ad Badger
DECEMBER 26, 2022
SUBSCRIBE This episode is just the first of a two-series Case Study episode with Clement Hynaux, Ad Badger’s Campaign Manager. Let’s. Read More Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords? [The PPC Den Podcast]. The post Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords? [The PPC Den Podcast] appeared first on Ad Badger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Playwire
DECEMBER 26, 2022
Key Points. Improving viewability can result in massive improvements in ad revenue. Managing the delicate balance between revenue and viewability is not as simple as it might sound, and requires constant maintenance. Improving viewability requires a combination of adjusting ad layout and tweaking individual ad unit settings.
Martech Series
DECEMBER 26, 2022
MacSonik software is introducing the best AWS Backup Tool to convert and save AWS Emails into 15+ Email clients/File formats. MacSonik Software is the top software-providing company dedicated to Mac users. It provides software in the field of Email Backup, Cloud Migration, File conversion, and many more. This time, MacSonik is going to launch one of its top-notch software namely Amazon WorkMail Backup Tool to save AWS Emails into multiple file formats.
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