Adweek
OCTOBER 3, 2022
Cowboy poetry is a tradition that dates back to the 1800s, with ranchers and ropers sitting around a campfire and regaling others with metered verse. The style that's rooted in ranching culture lives on today, and one of the finest purveyors of the art is Randy Rieman, who both looks and sounds the part. Rieman.
More About Advertising
OCTOBER 3, 2022
This is a new type of sponsorship deal: DHL is the “official logistics partner” for Coldplay’s world tour, which kicks off in Brazil next week and goes on for nine months. 180 Amsterdam’s ad shows a DHL driver charging her electric truck before heading out on the road, singing along to the Coldplay track “Yellow.”. The post DHL takes Coldplay on tour in new ad by 180 Amsterdam first appeared on More About Advertising.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
OCTOBER 3, 2022
The outdoors has a diversity problem. Research from organizations including Sport England found that minorities are less likely to participate in or have access to outdoor activities such as hiking, running, cycling and climbing. Meanwhile, the outdoor sector has historically been represented by images of white, male, heterosexual and able-bodied people.
Marketing Dive
OCTOBER 3, 2022
In new research, Horizon Media found the group no longer believes in mainstream pop culture, pushing the industry in a new direction.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 3, 2022
To close out day one of Brandweek 2022, we were honored to be joined by acclaimed producer, musician and this year's Adweek Brand Visionary, Pharrell Williams. Pharrell embodies the art of being a successful leader when it comes to cultivating successful brands. With his undeniable talent, steady eye on current social issues and genuine curiosity.
AdExchanger
OCTOBER 3, 2022
CTV is at a crossroads, writes Mark Walker, CEO of Direct Digital Holdings. We’re already seeing streaming become the dominant way TV is delivered, which opens up CTV ads to a wealth of possibilities. With that, the industry will face an existential question: What is the role of TV advertising now that it is connected? . The post How Will CTV Ever Measure Up?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
OCTOBER 3, 2022
An interview withCharles ManningCEO & FounderThere are two sides to every story and two sides to every lawsuit. In late August, the Federal Trade Commission sued mobile measurement and data provider Kochava, accusing the company of selling sensitive geolocation data. The lawsuit wasn’t a bolt from the blue. The FTC had approached Kochava the month.
Adweek
OCTOBER 3, 2022
Hoping to make some noise in the playoffs, the New York Mets are drumming up awareness in October baseball with a playoff brand campaign. The team is committing to a New York takeover, painting the city orange and blue with OOH advertising, featured throughout several New York subway locations and trains starting today. The Mets.
Martech
OCTOBER 3, 2022
At our recent MarTech Conference session, “It takes two to tango: How marketers and data analysts can excel together,” Arti Munshi and I talked about some high-level concepts marketers can understand to help them work efficiently with data analysts. A key part of this is understanding data’s limitations. One of those limitations is a martech stack’s evolution.
Adweek
OCTOBER 3, 2022
Nexstar is closing its purchase of The CW, but it's doing it without Mark Pedowitz. On Monday, the media company announced it had completed its purchase of 75% ownership interest in The CW network, with Warner Bros. Discovery and Paramount Global each retaining a 12.5% interest. However, CEO and chairman Mark Pedowitz will not be.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
More About Advertising
OCTOBER 3, 2022
AdScam… The Blog… The Book… Readers of More About Advertising may or may not know that I have written a blog titled “AdScam” for the last twenty years or so. In it, I point out the occasional good thing happening in the ad biz, but more often or not, I kick the s**t out of. The post George Parker: let’s hear it for Bob Hoffman’s Adscam first appeared on More About Advertising.
Adweek
OCTOBER 3, 2022
TikTok allows users to filter videos based on keywords that appear in their descriptions or stickers. TikTok may automatically filter some video keywords for users, depending on their use of the platform. Users can also add their own filtered keywords whenever they'd like. Our guide will show you how to filter videos based on keywords.
VideoWeek
OCTOBER 3, 2022
Earlier this year Belgium’s data protection authority ruled that the Transparency and Consent Framework, a framework created by IAB Europe for passing consumer consent signals through ad tech chains, itself violates GDPR. IAB Europe disagreed, kicking off a lengthy legal debate over the role of IAB Europe and the technical mechanisms prescribed in the TCF.
Adweek
OCTOBER 3, 2022
As economic challenges continue for consumers, Amazon announced a new online hub called Amazon Access, which features both new and existing programs and discounts it said will make shopping more affordable. Top line The hub and the included offerings are the result of what Amazon called "a grassroots program to listen and learn from customers.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
OCTOBER 3, 2022
The conventional wisdom among ad vendors and agencies is that half or more of political ad budgets during any given election year are spent in the final 45 days before the election. We’ve rounded that final bend and are now in the home stretch to the midterms – and programmatic companies are like race horses chomping. Continue reading » The post Ad Buyers Bet On Programmatic In The Final Push Before The Midterms appeared first on AdExchanger.
Adweek
OCTOBER 3, 2022
It's estimated that every one person in 10 has dyslexia, according to the British National Health Service. If correct, that would mean 780 million people around the world experience learning difficulties. As Dyslexia Awareness Month begins, file-sharing platform WeTransfer has partnered with Dyslexia Scotland and Innocean Berlin to develop an international awareness campaign targeting the.
Martech Series
OCTOBER 3, 2022
Experts seem to agree, a recession is on the horizon for the U.S. Forty-one percent of U.S. businesses say they are extremely concerned about an impending recession according to a June report from Sapio research, while only 5% are not at all concerned. Now, as budget season for 2023 approaches, brand marketers need to think through how a possible recession can affect their spending.
Adweek
OCTOBER 3, 2022
While the technical sophistication of programmatic advertising has helped power the open internet for more than a decade, its complexity has shielded bad actors from scrutiny for just as long, resulting in rampant ad fraud that cost the industry $59 billion in 2021, according to Juniper Research. This fraud directly affects publishers, which occupy the.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
OCTOBER 3, 2022
Kyndryl , the world’s largest IT infrastructure services provider, and Teradata , the connected multi-cloud data platform for enterprise analytics company, announced a strategic global partnership to help customers apply artificial intelligence (AI) and data modernization techniques across their environments to accelerate business outcomes and speed time-to-value.
Adweek
OCTOBER 3, 2022
On this week's episode of To Dine For, host Kate Sullivan is joined by Joanna Griffiths, president and founder of Knix, a direct-to-consumer intimate apparel brand. Since launching the company in 2013, Griffiths has built Knix into one of the fastest-growing intimate apparel brands globally, through a focus on product innovation--and the brand's mission to.
Martech Series
OCTOBER 3, 2022
Venture-backed, next-generation data company Caden has appointed Amarachi Miller to the position of Head of Product as it prepares to launch the first-of-its-kind open data platform – a pioneering app that empowers consumers to earn real money for sharing their data in the user’s secure Vault within the Caden app. Amarachi’s appointment follows the appointment of Satya Raje to lead the Data & Analytics team.
Adweek
OCTOBER 3, 2022
TikTok allows users to turn on "Clear Mode" while viewing a video in the video-sharing application. When Clear Mode is activated, many elements of TikTok's user interface are temporarily hidden so that they don't appear on top of the video. This may help viewers if a creator adds their own captions or text to a.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
OCTOBER 3, 2022
eGain Corporation , the leading knowledge management platform provider for customer engagement automation, announced that it has been named in the 2022 Gartner Market Guide for Customer Service Knowledge Management Systems. “In 2022, 74% of Customer Service and Support (CSS) leaders cited improving knowledge and content delivery to customers and employees as a priority.
Adweek
OCTOBER 3, 2022
Chobani is on a mission to make quality and nutritious food accessible to more people, while elevating communities and making the world a healthier place. On today's episode, you will hear from Meredith Madden, the company's chief marketing and category officer, as she discusses the brand's transition in identity from a yogurt brand to a.
Martech Series
OCTOBER 3, 2022
Content Guru , the award-winning provider of enterprise-grade cloud contact center and customer experience solutions, announced its new partnership with Intelisys, the leader in hybrid distribution. The news comes as part of Content Guru’s global expansion plans, which will extend the business’s network of partners in key markets around the globe. As a channel-centric distributor of hardware, software, connectivity and cloud services, Intelisys is dedicated to serving the needs and accelerating
Adweek
OCTOBER 3, 2022
On this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and senior producer Al Mannarino are joined by senior commerce reporter Paul Hiebert and senior TV reporter Mollie Cahillane. They discuss the next era for the Super Bowl Halftime show, from the new sponsor taking over to the superstar headliner announcement.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
OCTOBER 3, 2022
Fastbase Inc, one of the leading web analytics and data providers in the world, announced that the Company is preparing the paperwork in order to reduce the current Authorized Share count from 1 billion to 200,000,000. This is a significant reduction that puts the Company’s share structure more in line with Company goals. Fastbase Inc understands the value of reducing authorized share counts to increase shareholder value and to make the company more attractive for long term viability.
Marketing Dive
OCTOBER 3, 2022
The cloud-based technology provider has become a “priority platform” for clients investing in the digital economy, IPG’s CEO said.
Martech Series
OCTOBER 3, 2022
Acquisition accelerates Kocho’s growth strategy and mission to help customers become greater. Kocho, UK-based provider of cyber security, identity, cloud transformation and managed services, today announced that it has acquired Surrey-headquartered Mobliciti, the award-winning managed service provider (MSP) specialising in enterprise mobility, security and wireless connectivity solutions.
Marketing Dive
OCTOBER 3, 2022
The Breakfast Crunchwrap reflects an effort by the QSR to reach consumers looking for comfort and familiarity in the morning.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
258 
Let's personalize your content