Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Los Angeles Tourism has launched its first new ad campaign since April 2021, when it welcomed vaccinated visitors with the message, “Your comeback starts here.”
The centerpiece of the new campaign, which bears the tagline “Now Playing,” is a 30-second spot voiced by actor Jenifer Lewis, known for her role as the matriarch of ABC’s black-ish.
The spot also features an animated Steve Aoki—DJ, producer, record executive and artist named Adweek’s Creator Visionary of the Year this past May—playing a set in front of a wildly pulsating crowd at the Hollywood Bowl, where he has performed in real life.
Bill Karz, Los Angeles Tourism’s vice president of brand and digital marketing, told Adweek that the tourism board is spending $10 million to promote the campaign nationally through the end of 2022. It
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in