Adweek
SEPTEMBER 22, 2022
Sports metaphors are often the stuff of narrative clich?s, but in the wake of Patagonia founder Yvon Chouinard's announcement last week that the company would transfer its full ownership to a nonprofit trust, a climbing metaphor is apt. Patagonia is most definitely climbing into the lead, not just for other purpose-driven companies but also for.
AdExchanger
SEPTEMBER 22, 2022
As TV viewership behavior has evolved, both buyers and sellers were increasingly forced to deal with digital inventory (CTV). Impressions are the standard metric in the CTV environment, which means there’s been a surge in support and comfort around impressions as a currency, writes Brie Pinnow, co-founder of Blinc. And this trend will only continue.
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Adweek
SEPTEMBER 22, 2022
The trend towards making media and marketing more accessible and inclusive is growing internationally, as brands look to widen their audience and customer bases. As part of this move, McDonald's Finnish restaurants have launched a new campaign led by a sign language jingle from deaf rapper Signmark.
Rob Campbell
SEPTEMBER 22, 2022
I was recently in a client meeting where we had a discussion about ‘scale’ The person in question was suggesting – as many do – that the only way to achieve it was to make sure you offer something for everyone. Now there’s two ways you can do that … Literally offer something for everyone or be so bland that you don’t alienate anyone.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 22, 2022
Turning a relatable moment into an effective ad comes with its own set of challenges. How niche can the observation be? Is it timely or evergreen? Should this brand even be a part of this conversation?
AdExchanger
SEPTEMBER 22, 2022
Sponsored post byErin MadorskyUS Chief Strategy OfficerMiQSPONSORED BY:Life is about balance. Day and night, predator and prey, birth and death. Many view these as opposites, but I consider them counterweights that keep our world in balance. We can say the same about the cookieless and future-proofing discussions currently taking place. Marketers have relied on cookies.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
SEPTEMBER 22, 2022
Salesforce quietly introduced a new app in its App Exchange on Wednesday that was developed by The Trade Desk as a way to convert CDP identity data to Unified ID 2.0 (UID2) IDs. These IDs can be used to buy programmatic ads. “The evolution of ad tech and martech is toward more and more first-party. Continue reading » The post The Trade Desk Adds Salesforce To Its Roster Of CDP Partners For UID2 appeared first on AdExchanger.
Adweek
SEPTEMBER 22, 2022
September is back to school season--a period when many young people are leaving home for the first time. French home appliances retailer Boulanger brings to life one such emotional moment in a family, to show a more human side to its typically utilitarian brand. Created by TBWAParis, the heartwarming ad follows a young woman moving.
AdExchanger
SEPTEMBER 22, 2022
Government intervention in the world of ad tech is taking place on two sides: antitrust action and “commercial surveillance.” At the National Advertising Division conference in Washington, DC, the FTC indicated it’s not so much a “fan of self-regulation” as it was in the past, reports AdExchanger Managing Editor Allison Schiff, who was on the. Continue reading » The post The Big Story: The DOJ And FTC Are Watching Big Tech And Ad Tech appeared first on AdExchanger.
Adweek
SEPTEMBER 22, 2022
For two hit comedies, a sophomore slump is no laughing matter. Both ABC's Abbott Elementary and CBS' Ghosts were major successes in their first seasons for their respective networks. The CBS comedy averaged 8.4 million viewers in live-plus-7, helping the network capture its 14th consecutive win in total audience. Meanwhile, Abbott Elementary was an awards.
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Martech
SEPTEMBER 22, 2022
Hey, thanks for stopping by to read my latest article here on MarTech. But before I share my advice for this month, I’m going to make you do a little work. It should take you no more than five minutes, and it will help you apply my advice to your daily work. That’s always been my goal with this column. . Here’s what I want you to do: Grab a piece of paper and a pen or pencil.
Adweek
SEPTEMBER 22, 2022
With Netflix's much-anticipated ad-supported tier expected to launch Nov. 1, media buyers are racing to lock in their commitments with the streaming service by the end of the month. Now, new details are emerging about the scope of the streamer's advertising offerings, more than half a dozen media buyers have told Adweek. The sources painted.
VideoWeek
SEPTEMBER 22, 2022
YouTube today announced new details around its gradual introduction of advertising on Shorts, announcing a revenue share model whereby creators will be given 45 percent of revenues generated by ads on Shorts. YouTube will hope that ramping up creators’ ability to monetise their content on Shorts will help draw talent onto its own short-form video platform, and prevent migration away to TikTok and other rival products.
Adweek
SEPTEMBER 22, 2022
National Basketball Association All-Star Luka Don?i? turned over control of his TikTok account Thursday to Luk.AI, his artificial intelligence alter ego. The virtual likeness was constructed using the Unreal Engine 5 MetaHuman framework from Fortnite developer Epic Games, and he was then augmented with neural network technologies trained with real-world facial animations from a performance.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
SEPTEMBER 22, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Growthery Category Online grocery sales ticked down 1% in August compared to a year ago, according to an annual tracker from Brick Meets Click. But there’s a lot going on in that 1%. The online grocery opportunity is still big, and some of. Continue reading » The post Why A 1% Change In Online Grocery Sales Matters; Hollywood Stars Must Learn To Love Ad Rev-Shares appeared first on AdExchanger.
Adweek
SEPTEMBER 22, 2022
The power of diversity and inclusion in the ad industry holds significant value beyond morality--it is a gateway to sharing better stories and driving culture. Still, the people driving those efforts continue to face the racism, homophobia, transphobia and elitism that continue to prevent the ad industry from modernizing. To combat racism and change the.
Martech
SEPTEMBER 22, 2022
Customer Journey Orchestration (CJO) offers brands the ability to create omnichannel personalized experiences for consumers, which increases the likelihood of both initial conversions and long-term loyalty. Doing this well requires a combination of people, process, and platforms working in harmony. This means that in order to understand how to be successful, we should look at it in terms of those three categories: people, processes, and platforms.
Adweek
SEPTEMBER 22, 2022
It's all fun and child's play until a 34-year-old killer doll decides to let loose inside a brewery. Luckily, Elysian Brewing can turn just about any moment into an opportunity to make a new, holiday-ready beer. To kick off Spooky Season, the AB InBev brand partnered with USA Network and Syfy for a new, limited.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
SEPTEMBER 22, 2022
According to a new survey from Forrester, 56% of your marketing peers plan to increase investment in advertising/marketing solutions over the next year. Where do they plan to invest? Join this webinar to hear experts from AWS, Forrester, Merkle and Treasure Data discuss findings from the study about the state of customer experiences and the advertising and marketing technologies that influence your ability to meet customer expectations.
Adweek
SEPTEMBER 22, 2022
Cannabis and celebrities go together like blunts and snacks, with movie stars, rappers, rockers, TV hosts and other famous faces crowding into the space. Being alive isn't even required: Garcia Hand Picked, which dropped more than two decades after Grateful Dead frontman Jerry Garcia died, has done brisk business over the past few years. But.
AdExchanger
SEPTEMBER 22, 2022
Drew SteinCEO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Drew Stein, CEO of Audigent. Clean rooms are riding a wave of momentum as the ad industry looks for ways to use aggregated, anonymized data sets to predict audience. Continue reading » The post Clean Rooms May Not Be As “Clean” As Advertisers Think appeared first on AdExchanger.
Adweek
SEPTEMBER 22, 2022
A number of countries around the world have sought to combat childhood obesity by making it illegal to market food and drinks to kids, which has led some of the biggest manufacturers in the U.S. to voluntarily change their strategy. Kraft Heinz's Capri Sun is instead targeting parents with a "Your Kids Will Never Know".
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
SEPTEMBER 22, 2022
createAIvoiceovers is online audio conversion text-to-speech tool that harnesses synthetic speech technology to create quality AI voices. The Seaplace Group, LLC – Sarasota, Florida USA announces the launch of its newest web property. Create AI Voiceovers.com, a next-gen on-demand synthetic text-to-speech platform that produces very lifelike voices for education, marketing, entertainment, and overall audio content production.
Adweek
SEPTEMBER 22, 2022
BTS have teamed up with everyone from Nicki Minaj to Coldplay, but the boyband's latest collaboration might surprise fans. With the countdown to World Cup 2022, the boyband has been selected by FIFA sponsor Hyundai to promote its "Goal of the Century" sustainability campaign, which is using the momentum around the Qatar soccer tournament to.
Marketing Dive
SEPTEMBER 22, 2022
San Diego Tourism Authority is the first external client for the shop that leverages the platform’s first-party insights to reach high-intent travelers.
Adweek
SEPTEMBER 22, 2022
In 2020, 270 showrunners, creators and screenwriters signed an open letter to Hollywood asking to increase Latinx representation in television. Since then, many major entertainment companies implemented diversity and inclusion initiatives, making public commitments to systemic changes and increased representation in front of the camera as well as behind the scenes.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
SEPTEMBER 22, 2022
After experimenting in 2021 with a virtual experience extended over several weeks, Dreamforce went back to in-person in San Francisco this week — with continued virtual access too. The key announcements included the availability of a new data platform solution, Genie, and innovations around Slack, which Salesforce acquired last year. Attendance is estimated at 40,000 , a sharp decline on the 171,000 reported in 2019.
Adweek
SEPTEMBER 22, 2022
When I was pregnant with my first child, I was scared to death of postpartum depression. As a person with Bipolar II disorder, I am no stranger to your garden-variety depression. Looking ahead to my maternity leave, all I could see was a situation that might as well have been cooked up specifically to send.
Martech
SEPTEMBER 22, 2022
Successful marketers embraced a customer-centric approach long before the pandemic. But changes over the last two years have impacted what customers expect from experiences, and marketers need to use every technology they can in order not to leave their customers behind. “The way we engage has changed significantly over the past few years,” said Brian Rowley, VP of marketing for Panasonic System Solutions Company of North America, who spoke at The MarTech Conference last spring.
Adweek
SEPTEMBER 22, 2022
The privately held media company Hearst Corporation, whose magazines division houses titles including Cosmopolitan, Esquire and Good Housekeeping, has hired Lisa Ryan Howard to serve as its new executive vice president, global chief revenue officer, Adweek has learned. Howard will begin the role Oct. 3. In her new position, Howard will be responsible for the.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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