Thu.Sep 22, 2022

Patagonia Climbs Into Lead for Purpose-driven Companies to Follow

Adweek

Sports metaphors are often the stuff of narrative clich?s, s, but in the wake of Patagonia founder Yvon Chouinard's announcement last week that the company would transfer its full ownership to a nonprofit trust, a climbing metaphor is apt.

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Be Metallica, Not The Eagles …

Rob Campbell

I was recently in a client meeting where we had a discussion about ‘scale’ The person in question was suggesting – as many do – that the only way to achieve it was to make sure you offer something for everyone.

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How Abbott Elementary and Ghosts Are Avoiding Sophomore Slumps

Adweek

For two hit comedies, a sophomore slump is no laughing matter. Both ABC's Abbott Elementary and CBS' Ghosts were major successes in their first seasons for their respective networks. The CBS comedy averaged 8.4

For TV, GRPs Are Out, And Impressions Are In

AdExchanger

As TV viewership behavior has evolved, both buyers and sellers were increasingly forced to deal with digital inventory (CTV).

The Parent Company Melds Cannabis and Gaming Worlds With FaZe Rain Collaboration

Adweek

Cannabis and celebrities go together like blunts and snacks, with movie stars, rappers, rockers, TV hosts and other famous faces crowding into the space.

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Striking The Balance Between Privacy And Performance

AdExchanger

Sponsored post byErin MadorskyUS Chief Strategy OfficerMiQSPONSORED BY:Life is about balance. Day and night, predator and prey, birth and death. Many view these as opposites, but I consider them counterweights that keep our world in balance.

An Animated Steve Aoki Beckoning Travelers to Los Angeles Is ‘Now Playing’

Adweek

Los Angeles Tourism has launched its first new ad campaign since April 2021, when it welcomed vaccinated visitors with the message, "Your comeback starts here."

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More Trending

New Initiative ‘Voices’ Celebrates the Brazilian Platforms Driving Real Industry Inclusion

Adweek

The power of diversity and inclusion in the ad industry holds significant value beyond morality--it is a gateway to sharing better stories and driving culture.

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Tripadvisor pushes beyond banner ads with data-driven content studio

Marketing Dive

San Diego Tourism Authority is the first external client for the shop that leverages the platform’s first-party insights to reach high-intent travelers

Wanna Play? Elysian Brewing Debuts Chucky-Inspired Pumpkin Beer for Halloween

Adweek

It's all fun and child's play until a 34-year-old killer doll decides to let loose inside a brewery. Luckily, Elysian Brewing can turn just about any moment into an opportunity to make a new, holiday-ready beer.

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The Trade Desk Adds Salesforce To Its Roster Of CDP Partners For UID2

AdExchanger

Salesforce quietly introduced a new app in its App Exchange on Wednesday that was developed by The Trade Desk as a way to convert CDP identity data to Unified ID 2.0 UID2) IDs. These IDs can be used to buy programmatic ads. The evolution of ad tech and martech is toward more and more first-party.

Here’s Why Capri Sun’s Latest Campaign Looks Like a Steamy Romance Novel

Adweek

A number of countries around the world have sought to combat childhood obesity by making it illegal to market food and drinks to kids, which has led some of the biggest manufacturers in the U.S. to voluntarily change their strategy.

The Big Story: The DOJ And FTC Are Watching Big Tech And Ad Tech

AdExchanger

Government intervention in the world of ad tech is taking place on two sides: antitrust action and “commercial surveillance.”

California’s New Age Verification Rule May Expose Its Vulnerable Population 

Adweek

California passed a new law requiring online platforms like Instagram, YouTube and TikTok, as well as online services, products or features accessed by children to install guardrails for users under 18.

Dunkin’ promotes architect behind next-gen push to CMO

Marketing Dive

Jill McVicar Nelson, who’s been with Dunkin’ since 2011, has spearheaded several menu offerings targeted at the “next generation of guests &rdquo

Twitch to Bring Premium Subscription Revenue Share More in Line With the Standard

Adweek

Twitch president Dan Clancy revealed a change to the streaming platform's subscription revenue share program that will bring the terms currently enjoyed by the roughly 10% of premium streamers more in line with the remainder of the community.

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Retail media makes up 11% of global ad spend, GroupM says

Marketing Dive

Global advertising revenue for retail-based companies will grow from $88 billion in 2021 to $101 billion this year and to $160 billion in 2027

Political Ads Were Already a No-Go, But TikTok Cracks Down on Fundraising

Adweek

Fundraising for your political campaign? Not on TikTok. The video creation platform updated its policies on political accounts Wednesday, with the midterm elections in the U.S. just weeks away.

YouTube Opts for 45 Percent Revenue Share on Shorts Ads

VideoWeek

YouTube today announced new details around its gradual introduction of advertising on Shorts, announcing a revenue share model whereby creators will be given 45 percent of revenues generated by ads on Shorts.

This Retailer’s Sweet Ad Perfectly Captures the Emotions of a Child Moving Away From Home

Adweek

September is back to school season--a period when many young people are leaving home for the first time. French home appliances retailer Boulanger brings to life one such emotional moment in a family, to show a more human side to its typically utilitarian brand.

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Mike’s Hard Lemonade pays consumers to take PTO

Marketing Dive

Consumers who “request” a day off on the promotion’s landing page might be chosen to receive $200 via Venmo or Zelle

McDonald’s Finnish Brand Jingle Video Promotes Deaf Inclusivity

Adweek

The trend towards making media and marketing more accessible and inclusive is growing internationally, as brands look to widen their audience and customer bases. As part of this move, McDonald's Finnish restaurants have launched a new campaign led by a sign language jingle from deaf rapper Signmark.

Why A 1% Change In Online Grocery Sales Matters; Hollywood Stars Must Learn To Love Ad Rev-Shares

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Growthery Category Online grocery sales ticked down 1% in August compared to a year ago, according to an annual tracker from Brick Meets Click. But there’s a lot going on in that 1%.

Creative Flavor: Veronica Elizondo Helps Brands Emotionally Connect With Culture

Adweek

Turning a relatable moment into an effective ad comes with its own set of challenges. How niche can the observation be? Is it timely or evergreen? Should this brand even be a part of this conversation?

Hpnotiq liqueur appeals to Gen Z with blue-hued metaverse push

Marketing Dive

Virtually hosted by rapper Guapdad 4000, #Hpnoverse includes an augmented reality camera, a scavenger hunt and 4,000 NFTs up for grabs

TikTok Says Farwell to Luka Don?i?, Hello to Luk.AI

Adweek

National Basketball Association All-Star Luka Don?i? turned over control of his TikTok account Thursday to Luk.AI, his artificial intelligence alter ego.

Clean Rooms May Not Be As “Clean” As Advertisers Think

AdExchanger

Drew SteinCEO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Drew Stein, CEO of Audigent.

Netflix’s Ad Tier Is Coming Soon—and Media Buyers Have Many Questions

Adweek

With Netflix's much-anticipated ad-supported tier expected to launch Nov. 1, media buyers are racing to lock in their commitments with the streaming service by the end of the month.

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The beef tax

Seth Godin

We’re all paying it, every day. In the US, taxpayers subsidize the cattle industry with billions of dollars of tax money each year. Most of that goes to pay for feed crops, but there is also a huge allocation of public land for the grazing of cows. About half the land in the entire country is just for cattle. In addition, a significant portion of the climate problem is directly caused by the effects of bovine respiration as well as the clear-cutting of forests for grazing worldwide.

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Hyundai and BTS Just Dropped a 2022 World Cup Song

Adweek

BTS have teamed up with everyone from Nicki Minaj to Coldplay, but the boyband's latest collaboration might surprise fans.

96% of marketers want IT held accountable for ROI

Marketing Tech News

81% of marketers believe that IT teams will become increasingly involved in marketing efforts over the next five years.

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The ‘Seduction’ of Latinx Audiences: Where Is the Long-Term Commitment?

Adweek

In 2020, 270 showrunners, creators and screenwriters signed an open letter to Hollywood asking to increase Latinx representation in television.

10 Best Lead Generation Tools to Drive High-Quality Traffic in 2023

Single Grain

61% of marketers consider generating more traffic and new leads to be their biggest challenge. And it doesn’t help that most of your first-time website visitors never come back. So what’s a marketer or sales rep to do? Use lead generation software — that’s what!

Equal Partnership? Why Companies Need to Ditch Maternity and Paternity Leave

Adweek

When I was pregnant with my first child, I was scared to death of postpartum depression. As a person with Bipolar II disorder, I am no stranger to your garden-variety depression.

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Inside Penguin Random House’s play to reach avid readers on TikTok’s BookTok

Digiday

Much has been written about how the almighty algorithm shapes our taste in everything from food and music to movies and books, but Penguin Random House is leaning into TikTok’s major #BookTok trend to help users discover titles and engage with fellow readers.

Hearst Magazines Hires Lisa Ryan Howard as Global Chief Revenue Officer

Adweek

The privately held media company Hearst Corporation, whose magazines division houses titles including Cosmopolitan, Esquire and Good Housekeeping, has hired Lisa Ryan Howard to serve as its new executive vice president, global chief revenue officer, Adweek has learned.

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How a startup supplement brand is ramping up its TikTok strategy

Digiday

Obvi, a startup supplement brand based out of New Jersey, is overhauling its marketing strategy, carving out a new budget for TikTok ads.