A Flamingo, Peacock and Hedgehog Walk Into a Home: Behind One Furniture Retailer’s Marketing Pivot

British brand DFS has overhauled its creative approach since the pandemic

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Though furniture retail is a crowded market, many businesses in the category saw a surge in demand during the pandemic as more people stayed indoors and reassessed their homes. Since then, as home furnishing sales cool down amid rising inflation and a cost of living crisis, retailers have had to find new ways to stand out from the competition.

DFS, a U.K.-based furniture retailer specializing in sofas, is one such brand that has overhauled its marketing strategy to adapt to changing business pressures.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in