Why You Might Be Getting Your Eco-Marketing Wrong

Being candid about the flaws in our approach to sustainability helps us fight the good fight

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

As laudable as efforts might be, eco-marketing might not be working as it should. And here’s why.

We are in the midst of a climate crisis driven by consumption and marketing is a lever behind that consumption. Consequently, over the last decade, we have seen brands respond to environmental challenges through the evolution and innovation of products and services, from recyclable packaging and carbon offsetting to sustainably sourced ingredients and partnerships.

By extension, brands’ marketing departments, too, have been stepping up to the plate by incorporating green messaging into campaigns to loudly trumpet their eco-credentials.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in