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Tap the TikTok icon on your smartphone, put your EarPods in and relax to the soothing sounds of … the Chevrolet Bolt EUV?
The automaker teamed up with experiential agency Momentum Worldwide to back its subcompact electric utility vehicle in Canada with a challenge on TikTok, featuring popular Canadian creator @IamTiagz.
The #BoltBeatRemix challenge encourages Canadian TikTok users to produce an original version of “Bebe,” a track from Tiagz, using only the electric sounds of the Chevrolet Bolt EUV.
The special collaboration track debuted on the video creation platform alongside TikTok’s first ever interactive branded effect for an auto brand, and entrants can win a trip for two to a concert of their choice anywhere in Canada.
Chevrolet
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