Tue.Sep 20, 2022

Powerful PSA Urges Americans to March on the Capitol to Ban Assault Weapons

Adweek

[Sensitive content: This article discusses gun violence] There were more than 300 mass shootings in America in the first half of 2022, according to the Gun Violence Archive, and if you're satisfied with that state of affairs, a new public service announcement has a message for you.

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38 Digital Marketing Trends You Can’t Ignore in 2022

Single Grain

At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these are some of the top digital marketing trends. And why wouldn’t they be?

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Why You Might Be Getting Your Eco-Marketing Wrong

Adweek

As laudable as efforts might be, eco-marketing might not be working as it should. And here's why. We are in the midst of a climate crisis driven by consumption and marketing is a lever behind that consumption.

YouTube brings revenue-sharing to Shorts as battle for creator talent intensifies

Marketing Dive

Short-form video is also becoming a pathway to YouTube’s partner program as it tries to keep creators within its ecosystem and away from rivals like TikTok

IPA, The Meta and Mozilla Attribution Framework, Gains Traction at the W3C Conference

Adweek

Last week, leaders from the world of publishing, technology and advertising descended on Vancouver to craft a more privacy-safe web at the TPAC conference held by World Wide Web Consortium (W3C), a body charged with rewriting internet standards.

How an empowered creator economy is challenging marketers

Marketing Dive

Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their own enterprise, leaving marketers on a continuous pivoting loop

Creative Flavor: Alonso Arias Isn’t Afraid of the Project Nobody Wants

Adweek

These days, Colombian performer J Balvin--otherwise known as the "Prince of Reggaeton"--is considered advertising gold amongst legacy brands like UPS and McDonald's.

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Meta Globally Rolls Out Collaborative Ads for Local Delivery

Adweek

Meta said Tuesday that Collaborative Ads enabling consumer packaged goods brands, grocers and local restaurants to team up with delivery providers on campaigns are rolling out globally.

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Ecommerce Has Slowed, But Retail Media Is Outpacing Digital Advertising

AdExchanger

Ecommerce momentum has tailed off since last year, but global ecommerce and retail media still have plenty of room for growth, according to GroupM’s 2022 Ecommerce and Retail Media Forecast.

This Minnesota Agency Gave Employees a Mandatory College-Level Seminar on Race

Adweek

Most companies' DEI training efforts are lackluster at best, assuming they even exist. Usually, so-called training amounts to employees viewing short online videos centered on identifying workplace harassment. Agencies are no different, and in general don't walk the walk when it comes to DEI.

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Walmart weds data to popular apps like TikTok in latest ad play

Marketing Dive

A new Innovation Partners program that also features Snapchat and Roku seeks to help brands better understand what engages Gen Z

Home / Work Podcast: Fairness and Equality at Home With Thomas Ranese and Brian Jackson

Adweek

On the latest episode of Home / Work, host Antonio Lucio sits down with partners Thomas Ranese, global CMO at Uber, and Brian Jackson, head of ecommerce partnerships at Google, to discuss blind dates, sabbaticals and the new challenges expected for LGBTQ+ communities in the corporate world.

Brands Need To Accept Responsibility For Keeping Consumer Data Safe

AdExchanger

While Google’s recent decision to extend the life of third-party cookies for another year didn’t come as much of a surprise, it nonetheless sent another ripple throughout the ecosystem.

3 Things You Might Not Know About Political Advertising (but Should)

Adweek

No matter where you live in the U.S., you're bound to see one thing: political ads. Love 'em or hate 'em, they're a key part of our democratic process and in full swing leading up to the U.S. general election in November.

The FTC Supports Self-Regulation, But It’s Got ‘Concerns’

AdExchanger

“To what extent, if at all, are self-regulatory principles effective?” The Federal Trade Commission wants to know.

Chevrolet Backs Bolt EUV in Canada With TikTok Challenge

Adweek

Tap the TikTok icon on your smartphone, put your EarPods in and relax to the soothing sounds of. the Chevrolet Bolt EUV?

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Channel, partner, and ecosystem tech is one of the hottest categories in martech today

Chief Martech

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. Where I’ve gone broad with the martech landscape , Jay has gone deep with his own ecosystem tech landscape.

Insider Intelligence: Trust in Social Platforms Continues to Erode

Adweek

Trust in social platforms continues to erode, according to the new Digital Trust Benchmark 2022 report from Insider Intelligence. The researcher said every platform it studied saw its benchmark score drop compared with 2021.

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New Trends in Food and Beverage Advertising

Basis

Being a food and beverage brand is a bit of a blessing and a curse. The blessing? Everyone’s gotta eat and drink, so to a certain extent, demand will never diminish. Food and beverage retail sales will reach an estimated $1.23 trillion in 2022, and that figure is expected to grow to $1.37

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The Rise of Intent Media: How SEO Is Molding the Media Industry in Its Image

Adweek

When lifestyle media company Dotdash announced plans to acquire Meredith Corp. for $2.7 billion last October, the deal carried with it an unmistakable air of symbolism: the new, digitally-native operation had finally supplanted the old, ink-entrenched publisher.

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The Google Buy-In SDA Needs?; No Shortage Of TikTok Rivals

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

NBC Brings Back Golden Globes Following HFPA Backlash

Adweek

Following backlash, controversy and a year off the air, NBC is bringing back the Golden Globes. The Hollywood Foreign Press Association, Dick Clark Productions and NBC announced on Tuesday that the Golden Globe Awards will once again air live on NBC and Peacock. Viewers can tune in on Tuesday, Jan.

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Let’s Get Serious About Automating the Last of AdOps Tedious Tasks

Ad Monsters

Attrition is still a stubborn challenge for publishers and agencies that rely on their ad operations (AdOps) teams to keep their campaigns going. This is a serious issue given the high cost of recruiting, hiring, and training campaign traffickers.

Meta Details Several Creator-Focused Updates to Facebook Pages

Adweek

Meta introduced several updates Tuesday aimed at helping creators on Facebook maximize the effectiveness of their pages.

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Crown Royal teams up with Uber Eats to reward delivery drivers

Marketing Dive

While parent Diageo is a new official NFL sponsor, Crown Royal has been building a relationship with the league for years

A Flamingo, Peacock and Hedgehog Walk Into a Home: Behind One Furniture Retailer’s Marketing Pivot

Adweek

Though furniture retail is a crowded market, many businesses in the category saw a surge in demand during the pandemic as more people stayed indoors and reassessed their homes.

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Unpacking DAZN’s Shaky Start to the Italian Football Season

VideoWeek

The 2022–23 Serie A kicked off last month in Italy with DAZN as the main domestic broadcaster, and the unpronounceable streaming service quickly found itself in an unenviable position.

YouTube Partner Program Will Welcome Shorts Creators in Early 2023

Adweek

YouTube detailed several monetization options for creators on its platform at its inaugural Made on YouTube event in Los Angeles Tuesday.

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Was He A Genius Or A Joker …

Rob Campbell

A lot has been written about Steve Jobs. Hell, I’ve done a lot of it myself … however generally, everything said about the man is always about his genius. That makes sense, because he was one, but rarely do you hear the human side of Jobs.

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Brave Commerce Podcast: The Power of Qualitative Data in Marketing

Adweek

In this week's episode of Brave Commerce, Antoine Borde, vp of global ecommerce at Danone, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss adding value to a product with the consumer's needs top of mind.

Samsung, NBCUniversal bring Rockefeller Center to the metaverse

Marketing Dive

"Tonight at the Rock - Powered by Samsung Galaxy" demonstrates how brands and publishers are collaborating in emerging channels like Fortnite

Climate Publisher Grist Elevates Its EIC to CEO as It Eyes Expansion

Adweek

The nonprofit publisher Grist, which reports on climate change and its solutions, announced Tuesday that it has named Nikhil Swaminathan as its new chief executive officer. He began the role on Monday, Sept.

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Is Waitrose aiming at the right targets?

More About Advertising

Waitrose is making its bid in the frighteningly competitive food market with a new campaign plugging its eco-credentials, happy animals, satisfied suppliers and, of course customers – who don’t much resemble Waitrose’s legendary middle class lot.

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Gopuff’s First Private Label Brand Debuts With NBA Star Chris Paul

Adweek

Private label products have been stealing market share from national brands for years, but that growth accelerated in 2022 as inflation caused shoppers to shift their purchasing behaviors to save money.

NTT DATA Announces Intent to Acquire Apisero to Enhance MuleSoft Data Integration Capabilities

Martech Series

Acquisition continues NTT DATA’s focus on building a sustainable digital talent ecosystem. NTT DATA, a digital business and IT services leader, announced it has signed a definitive agreement to acquire Apisero, a leading global MuleSoft consulting firm.

TikTok Beefs Up #BookTok With Penguin Random House

Adweek

TikTok users can now link their favorite books from Penguin Random House within their videos following a partnership between the video creation platform and the publisher. Users in the U.K. and U.S.

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Full Circle Insights Innovates Again with Full Circle ABM

Martech Series

Responding to customer demand, Full Circle rolls out the first B2B marketing measurement application that provides comprehensive ABM metrics inside a CRM.