Adweek
SEPTEMBER 20, 2022
There is a perpetual discourse around social media managers: Are they the wizards of the online realm, or are they just interns who know how to make cool videos? Love us or hate us, you can't do without us. Social media is crucial to all businesses. Worldwide, 4.48 billion people use it--that's more than half.
Martech
SEPTEMBER 20, 2022
Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch. There are three main values that customers expect at every touchpoint, according to CEO and founder of B2B marketing consultancy Simple Strat, Ali Schwanke, who spoke at The MarTech Conference.
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Adweek
SEPTEMBER 20, 2022
Most companies' DEI training efforts are lackluster at best, assuming they even exist. Usually, so-called training amounts to employees viewing short online videos centered on identifying workplace harassment. Agencies are no different, and in general don't walk the walk when it comes to DEI. In fact, fewer than half of the agencies that pledged in.
Chief Martech
SEPTEMBER 20, 2022
Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. Where I’ve gone broad with the martech landscape , Jay has gone deep with his own ecosystem tech landscape. He recently released his 2022 Channels Ecosystem Landscape , shown in the image above but discussed in more detail in his accompanying release write-up.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 20, 2022
Editor's note: This is the sixth installment of Beats, Bytes and Brands, a monthly column on the newest trends and activations converging across the music industry and brand marketing. Gen X really doesn't get enough credit for creating the mix tape. The practice of declaring one's love or curating songs the way a museum displays.
AdExchanger
SEPTEMBER 20, 2022
Walmart Connect has gotten a lot more Connect-y of late. Now the retail media platform is striking partnerships to measure social commerce on TikTok and Snap, CTV ads on Roku and live-shopping content with companies Firework and TalkShopLive. The Walmart ad business has had bursts of new partners since it settled on The Trade Desk. Continue reading » The post Walmart Connect Is Offering Closed-Loop Measurement on TikTok, Snapchat and Roku appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
SEPTEMBER 20, 2022
Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their own enterprise, leaving marketers on a continuous pivoting loop.
Adweek
SEPTEMBER 20, 2022
These days, Colombian performer J Balvin--otherwise known as the "Prince of Reggaeton"--is considered advertising gold amongst legacy brands like UPS and McDonald's. But back in 2014, the singer was still growing his audience with the help of brands like Coors Light and creative marketers like Dallas-based creative director Alonso Arias. To help document J Balvin's.
AdExchanger
SEPTEMBER 20, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Store Of Value Instacart was profitable for a couple of months in 2020 when it became a need-to-have for people in quarantine. But Instacart hired expansively to meet demand. As online shopping rightsizes, it must readjust. Instacart needs revenue aside from its fee. Continue reading » The post Instacart Gets Into Actual Carts; YouTube Keeps An Ace Up Its Shortsleeves appeared first on AdExchanger.
Adweek
SEPTEMBER 20, 2022
Last week, leaders from the world of publishing, technology and advertising descended on Vancouver to craft a more privacy-safe web at the TPAC conference held by World Wide Web Consortium (W3C), a body charged with rewriting internet standards. One point of discussion was the future of attribution--where advertisers link the viewer of an ad to.
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Martech Series
SEPTEMBER 20, 2022
Sister company to national search engine optimization agency eager to optimize ClickFunnels 2.0 for new funnel SEO abilities. What used to take weeks or even months to build a strong sales pages now takes just hours using ClickFunnels. Using a technique known as funnel hacking, ClickFunnels software help entrepreneurs often create, launch, and profit from high-converting sales funnels in less than a day.
Adweek
SEPTEMBER 20, 2022
Meta said Tuesday that Collaborative Ads enabling consumer packaged goods brands, grocers and local restaurants to team up with delivery providers on campaigns are rolling out globally. The company said in a blog post that the new ad option enables brands to create awareness for their products on Facebook and Instagram, next to options for.
Marketing Dive
SEPTEMBER 20, 2022
A framed oil painting offering a pizza-inspired spin on van Gogh is among the “fanceroni” items available on a first-come, first-served basis for $9.99.
Adweek
SEPTEMBER 20, 2022
On the latest episode of Home / Work, host Antonio Lucio sits down with partners Thomas Ranese, global CMO at Uber, and Brian Jackson, head of ecommerce partnerships at Google, to discuss blind dates, sabbaticals and the new challenges expected for LGBTQ+ communities in the corporate world. Stream the first episode below, listen and subscribe.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
SEPTEMBER 20, 2022
“To what extent, if at all, are self-regulatory principles effective?” The Federal Trade Commission wants to know. That’s one of the 95 questions the FTC is seeking feedback on as part of its advanced notice of proposed rulemaking (ANPR) regarding privacy and commercial surveillance, which the commission announced in August. Although the FTC has historically.
Adweek
SEPTEMBER 20, 2022
Tap the TikTok icon on your smartphone, put your EarPods in and relax to the soothing sounds of. the Chevrolet Bolt EUV? The automaker teamed up with experiential agency Momentum Worldwide to back its subcompact electric utility vehicle in Canada with a challenge on TikTok, featuring popular Canadian creator @IamTiagz. The #BoltBeatRemix challenge encourages.
AdExchanger
SEPTEMBER 20, 2022
Assistant Attorney General Jonathan Kanter, who leads the Department of Justice Antitrust Division, is pressing a tougher interpretation of American antitrust law to meet the requirements of a new digital economy. The department historically hasn’t exercised its full powers and interprets laws cautiously. The inclination was to underenforce the law.
Adweek
SEPTEMBER 20, 2022
Fans reacted with glee when Netflix recently announced that it had renewed its Formula 1: Drive to Survive documentary series for two more seasons. The hit show--a behind-the-scenes view of the lives of Formula 1 drivers--entered Netflix's top 10 in 56 countries. Simultaneously it has helped Formula 1 gain new fans, increase TV viewership of.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
SEPTEMBER 20, 2022
Ecommerce momentum has tailed off since last year, but global ecommerce and retail media still have plenty of room for growth, according to GroupM’s 2022 Ecommerce and Retail Media Forecast. GroupM estimates ecommerce will account for 19% of global retail sales this year, and that ecommerce rate will grow to 25% by 2027. Global retail. Continue reading » The post Ecommerce Has Slowed, But Retail Media Is Outpacing Digital Advertising appeared first on AdExchanger.
Adweek
SEPTEMBER 20, 2022
Trust in social platforms continues to erode, according to the new Digital Trust Benchmark 2022 report from Insider Intelligence. The researcher said every platform it studied saw its benchmark score drop compared with 2021. Pinterest edged LinkedIn to become the most trusted social platform in this year's study, while Facebook brought up the rear, with.
AdExchanger
SEPTEMBER 20, 2022
Jasmine JiaAssociate Director of Data Science“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jasmine Jia, associate director of data science at Blockthrough. The term “machine learning” seems to have a magical effect as a sales buzzword.
Adweek
SEPTEMBER 20, 2022
YouTube detailed several monetization options for creators on its platform at its inaugural Made on YouTube event in Los Angeles Tuesday. Starting in early 2023, its YouTube Partner Program will be expanded to creators who focus on YouTube Shorts, and those meeting a threshold of 1,000 subscribers and 10 million Shorts views over 90 days.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
SEPTEMBER 20, 2022
DMEXCO is back. After a three-year hiatus, one of the most anticipated events in the European ad tech calendar is returning. How will DMEXCO have changed and adapted after the Covid-enforced break? And what do you need to know before [.]. The post DMEXCO is Back: Here’s Everything You Need to Know appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 20, 2022
When it comes to representation in media, we all have actors, musicians and artists we point to for when we first felt seen and represented. When it comes to publishing, it's vital that diverse voices and experiences are heard and reflected, especially those in LGBTQ+ communities.
Exchange Wire
SEPTEMBER 20, 2022
In today's ExchangeWire news digest: TikTok owner ByteDance sees its valuation drop by a quarter in 12 months; BeReal disregards ads in favour of paid in-app features; and Shopee slashes jobs once again as revenue wilts. ByteDance value slips to USD$300bn. TikTok [.]. The post ByteDance Valuation Down a Quarter in 12 Months; BeReal Explores Paid Features to Sidestep Ads appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 20, 2022
Snapchat allows users to add polls to their posts in the social networking application. Users can type their own question or prompt for each poll, and they can choose from two possible responses that are represented by emoji. Our guide will show you how to add a poll to a post in the Snapchat app.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
SEPTEMBER 20, 2022
Selecting a digital asset management (DAM) vendor and an implementation partner puts in place the foundation you’ll use to grow your DAM. You want that foundation to be as strong and as sturdy as possible. But what do you base your decisions on? How can you be confident you’re making the right selections for your business? There are a few key factors to keep in mind as you navigate the decision process.
Adweek
SEPTEMBER 20, 2022
On this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by senior producer Al Mannarino and director of event operations and production Gail Amurao to discuss the development and execution of Adweek's Brandweek event in Miami, which included sessions led by Kristin.
Martech Series
SEPTEMBER 20, 2022
Intent HQ, the customer AI analytics platform company, launches Audience AI, the first AI-guided dynamic audience builder for telco marketers. Audience AI is designed to help telcos identify new hidden opportunities within their customer base and achieve significantly improved campaign performance. It uses machine learning to find target consumers based on behavioral similarity indicators without needing data scientists or business intelligence (BI) intervention.
Adweek
SEPTEMBER 20, 2022
Meta introduced several updates Tuesday aimed at helping creators on Facebook maximize the effectiveness of their pages. A new post setting lets creators make content exclusively available to top fans and subscribers, and Meta said an option to allow early access to special content will be added soon. Meta New post and Story templates auto-mention.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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