Adweek
SEPTEMBER 9, 2022
Wendy's is going all in on college football season in a campaign whose goal is to highlight the limited reintroduction of the Pretzel Pub Bacon Cheeseburger. The brand enlisted former college football star (and current NCAA commentator) Reggie Bush to lead the play for the temporary menu item. Wendy's debuted the specifically descriptive, if awkwardly.
AdExchanger
SEPTEMBER 9, 2022
Call it the rise of TikTokalytics. A group of young attribution and analytics startups, the newest wielding particular talent on TikTok, have inherited the Earth from multi-touch attribution (MTA) companies. A couple are more experienced startups. There’s the nine-year-old Rockerbox, for example, that pivoted with the times. And Measured, founded by attribution industry vets from.
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Adweek
SEPTEMBER 9, 2022
The respective stigmas around breastfeeding or using formula often dominate conversations around infant care, pressuring parents to definitively choose one option or the other. Statistics show that a large percentage of adults combo-feed rather than adopt a rigid path, but often feel judged for doing so. In hopes of moving the conversation forward, mom-founded infant.
Martech
SEPTEMBER 9, 2022
“What was once working just isn’t any more.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Connections and community. At Inbound 2022, the first in-person iteration of HubSpot’s conference in three years, speakers tried to stitch together two themes.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 9, 2022
By default, all Instagram users can comment on other users' posts on the photo- and video-sharing platform. However, creators have the option to prevent strangers from commenting on their content, if they'd like. Our guide will show you how to change who can comment on your Instagram posts. Note: These screenshots were captured in the.
AdExchanger
SEPTEMBER 9, 2022
The fate of consent strings hangs in the balance – but don’t expect a quick resolution. IAB Europe’s litigation with Belgium’s data protection authority (DPA), which began in February with a ruling over the legality of IAB Europe’s Transparency & Consent Framework (TCF), will drag on for another year at least. This week the Belgian appeals. Continue reading » The post The TCF’s Future Will Be Decided By The EU’s High Court appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 9, 2022
Today, customer experience (CX) company ActionIQ announced a new partnership with consulting firm Slalom that will make specialized services available for users of the ActionIQ CX Hub. ActionIQ has evolved its CDP offering over the last eight years, with a B2C and media focus. The company introduced its CX Hub earlier this year and is undergoing a rebrand as AIQ.
Adweek
SEPTEMBER 9, 2022
Unity Technologies, one of the world's leading video game software companies, announced today that it named Media.Monks as its first media agency of record. Monks won the business after a competitive pitch that began in February. The brand and agency have already begun work together.
AdExchanger
SEPTEMBER 9, 2022
The Financial Times has long avoided chasing open web programmatic ad revenue. Now, with signal loss prompting a renaissance for contextual targeting and direct deals – and with momentum behind attention metrics, of which the FT was an early proponent going back to 2015 – the publisher’s longtime strategy seems prescient. Brendan Spain, the FT’s VP of advertising for the Americas, spoke with AdExchanger.
Adweek
SEPTEMBER 9, 2022
The narrative behind cannabis has shifted tremendously, from being considered a dangerous gateway drug to being one of the fastest-growing modern industries. But who stands to benefit most from this current boom and how do we use this period of reeducation to make the cannabis space more equitable? In episode three of Off Madison, Adweek's.
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Martech
SEPTEMBER 9, 2022
We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.
Adweek
SEPTEMBER 9, 2022
As companies continue to flock to the metaverse, Roblox is rolling out a new ad product that will allow brands to place 3D promos within the virtual worlds and games hosted on its platform. The gaming platform plans to test new types of immersive ads for select brands in coming months with sights set on.
Martech
SEPTEMBER 9, 2022
U.S. marketing technology spending is expected to increase a healthy 14.3% this year — surpassing $20 billion, according to industry research eMarketer. But marketing technology spending increases in 2022 won’t match earlier years. Spending increased 20.9% in 2021, according to the report. Last year companies spent to keep up with the pandemic-driven shift to online by customers and businesses.
Adweek
SEPTEMBER 9, 2022
The pandemic was fuel to the digital advertising economy, as homebound shoppers spent hours online, some for the first time. But one online behavior, already common in Asian markets, had not yet taken off in the U.S.--customers buying products on social platforms, an intersection of the white-hot commerce and creative economy sectors. Capitalizing on pandemic-induced.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
SEPTEMBER 9, 2022
It was an ambitious message to deliver. The last few years have left many of us feeling disconnected in our homes and work lives as well as increasingly intolerant of disconnected digital experiences, whether as consumers, as B2B buyers, or both. But the first in-person Inbound conference since 2019 seemed the right forum to articulate it. Bringing us back together. “Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar. “We star
Adweek
SEPTEMBER 9, 2022
The amount of time Americans spend in their cars has decreased dramatically since the start of the Covid-19 pandemic, with many offices continuing to allow employees to work from home.
Martech Series
SEPTEMBER 9, 2022
Communications Provider Honored for Top Wholesale Sales Performance. Granite Telecommunications, a leader in advanced communications solutions, announced that it received the Spectrum Business 2021 Spotlight Award for top sales performance and “making the most of every opportunity.” This win marks the fourth consecutive year that Granite has earned the accolade.
Adweek
SEPTEMBER 9, 2022
Of all the signs of the zodiac, the one best known for their industrious spirit and superior organizational skills is Virgo. Between the dates of Aug. 23rd and Sept. 22, the world is free to bask in the glory of our most methodical thinkers. For the team behind beverage mixer brand Betty Buzz, it means.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
SEPTEMBER 9, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Services Company What do Apple’s prices indicate about its Services revenue plans? A lot, actually. Apple’s MO has been to increase customer lifetime value by increasing devices and prices. Apple made a brief run at the lower market with the 5C, a phone. Continue reading » The post Reading The Tea Leaves Of Apple Prices; Why A Salesforce CNBC Series Is Interesting appeared first on AdExchanger.
Adweek
SEPTEMBER 9, 2022
Instagram allows users to manage who can comment on their posts. This includes the ability to block comments from specific people. Blocking comments from a user is different than blocking the user entirely. When you block comments from a user, they will still technically be able to leave comments on your posts, but only the.
Marketing Dive
SEPTEMBER 9, 2022
Following a New York Fashion Week show, consumers who minted the brand’s Nitropass can burn their NFT and claim physical sneakers.
Adweek
SEPTEMBER 9, 2022
Instagram users have the ability to block other users in order to prevent them from being able to interact with them on the photo- and video-sharing platform. Users can view all of the accounts they've blocked on their private blocked list. While viewing this list, they'll have the option to unblock accounts they've previously blocked.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Marketing Dive
SEPTEMBER 9, 2022
A star-studded campaign subverts “Be Like Mike” sports marketing tropes to instead encourage up-and-comers to focus squarely on themselves.
Martech Series
SEPTEMBER 9, 2022
The decentralized, EVM-compatible, PoS platform Celo is now accessible to over 59 million Brave users around the world. Celo, the carbon-negative, mobile-first, layer-1 platform is now accessible with Brave, a crypto industry leader with 59+ million browser users and built-in Brave Wallets to provide greater global financial inclusivity and access to Web3 tools.
Marketing Dive
SEPTEMBER 9, 2022
Fans are front and center in the latest football-related campaigns, with players taking a backseat as marketers try to address a fragmented audience.
AdExchanger
SEPTEMBER 9, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: Back To School appeared first on AdExchanger.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Marketing Dive
SEPTEMBER 9, 2022
A new campaign promotes live conversations between athletes and the mixed martial arts organization’s global fan base of 690 million.
Martech Series
SEPTEMBER 9, 2022
Intuit Mailchimp announced its NYFW: The Shows debut through a new capsule collection and pop-up shop featuring five Black In Fashion Council (BIFC) selected designers. NYFW: The Shows Capsule Collection, presented by Mailchimp is an extension of Mailchimp’s recently debuted ‘ Guess Less, Sell More’ brand campaign and will be on display during NYFW.
Ad Monsters
SEPTEMBER 9, 2022
We’re moving into a user-first era. These days, consumers’ concerns are becoming more of a priority for buyers and sellers alike, and they’re doing all they can to keep people happy and spending their money. We’re seeing this with the many consumer data privacy regulations that are being passed globally, as well as with big tech updates like Apple’s ATT and Google’s Privacy Sandbox.
Martech Series
SEPTEMBER 9, 2022
Inc. revealed that Advertise Purple is No. 1608 on its annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list represents a one-of-a-kind look at the most successful companies within the economy’s most dynamic segment—its independent businesses. Facebook, Chobani, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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