Adweek

SEPTEMBER 8, 2022

The pandemic has challenged the travel and hospitality industries like nothing they've ever experienced before. However, according to Marriott's Brian Povinelli, the hospitality giant has been seeing continued resilience. "Demand across customer segments in many markets around the world continues to be strong," said Povinelli, Marriott's svp of global brand, loyalty and portfolio marketing.

Marketing 276

Marketing 276

Smart Insights

SEPTEMBER 8, 2022

How to strategically manage your marketing spend in 2023 with 8 integrated marketing budget templates Setting strategic and channel direction, working toward commercial objectives and KPIs and monitoring success is great, but if you're not tracking your ROI per channel … The post 8 easy to use annual marketing budget templates appeared first on Smart Insights.

ROI 104

ROI Marketing 104

Adweek

SEPTEMBER 8, 2022

Kanye West has a love-hate relationship with the brands he partners with. It's mostly hate if we are being honest. The latest spats with Adidas and Gap are perfect examples. West partnered with Adidas back in 2014, and signed a 10-year deal with Gap in 2020. Both brands have released popular products using the Yeezy.

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AdExchanger

SEPTEMBER 8, 2022

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Be There In A Snap Snapchat is an example of how having huge engagement and high user numbers can’t necessarily offset an online ad platform that isn’t seen as a performance channel. “Overall investment with Snap has been light, considering many of our clients. Continue reading » The post Snap’s Market Cap Conundrum; Publishers Whistle Through The Downturn appeared first on AdExchanger.

Marketing 98

Marketing Ad Exchange Media 98

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Adweek

SEPTEMBER 8, 2022

The holidays are getting nearer, as that waft of pumpkin spice hints. Soon, clients everywhere will be opening up their gifts, with images of branded water bottles, tee shirts, umbrellas and notebooks dancing in their heads. The holiday season for advertisers and agencies often means giving away branded swag. But does anyone really need a.

Agency 269

Agency Advertising 269

AdExchanger

SEPTEMBER 8, 2022

There’s bipartisan support for data privacy, but the American Data Privacy and Protection Act (ADPPA) isn’t sailing smoothly through the lawmaking process. Last week, House Speaker Nancy Pelosi, among other prominent congresspeople, said the law simply isn’t strong enough and needs to be reworked before it can move forward. There’s one main area that’s holding.

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Martech Series

SEPTEMBER 8, 2022

Based on submissions via brand automation tool, Brander by LimeHub, insights show how bias may be affecting the accuracy of a brand – and its revenue potential. Based on submissions via brand automation tool, Brander by LimeHub, insights show how bias may be affecting the accuracy of a brand – and consequently its revenue potential. Put simply, strong brands drive revenue uplift.

Communications 96

Communications Conversion MarTech Marketing 96

Adweek

SEPTEMBER 8, 2022

Reddit rolled out the first of what promises to be a series of updates to the feed experience on its platform. The company explained in a blog post, "First, a prologue--if you will--to set the stage for our story. Reddit didn't always have a continuous scrolling feed, in fact, many of you know that we.

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AdExchanger

SEPTEMBER 8, 2022

Smartify Media launched in 2020 as a digital out-of-home platform to allow small businesses in Boston to share real-time updates with customers during the pandemic. Now, the company is trying to create a retail media network with small businesses nationwide, like bodegas and other mom-and-pop shops, through its Small Business Revenue+ program. The post Smartify Media Is Building A Retail Media Network For Bodegas appeared first on AdExchanger.

Retail 98

Retail Media 98

Adweek

SEPTEMBER 8, 2022

Twitter detailed two updates to Birdwatch, the pilot program where invited contributors flag potentially misleading information in tweets and write notes providing context, which was introduced in January 2021. The social network reiterated in a blog post Wednesday that only notes that are rated as helpful by a diverse group of contributors or that bridge.

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Advertising

Martech Series

SEPTEMBER 8, 2022

nablet, a major leader in video technologies, and Minnetonka Audio, a major leader in expert audio processing, announced the integration of AudioTools Server into nablet mediaEngine processing platform. AudioTools Server automates the most sophisticated audio tasks and offers a wide variety of processing, specifically created for use in cable, satellite, OTT, terrestrial and IPTV, radio, and post-production facilities.

MarTech 96

MarTech Conversion Marketing Media 96

Adweek

SEPTEMBER 8, 2022

Gap's latest campaign wants to redefine--or rather, expand--the meaning of the term "icon." The apparel retailer, which attempting a creative renaissance fueled by "American optimism," launched its "Icons" campaign on Sept. 6 with a cast of people Gap's global head of marketing, Mary Alderete, referred to as "culture shapers." Emmy-nominated singer, songwriter and producer Labrinth--the.

Retail 258

Retail Marketing Fashion 258

AdExchanger

SEPTEMBER 8, 2022

Ashwin NavinCo-Founder & CEOSamba TV“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Samba TV CEO and Co-Founder Ashwin Navin. When the pandemic shuttered movie theaters across the country, Warner Brothers irritated filmmakers by pushing its blockbuster slate to HBO Max.

Advertising 102

Advertising 102

Adweek

SEPTEMBER 8, 2022

The WNBA headed into the playoffs in 2022 with its most-watched regular season in 14 years. As the longest-tenured women's sports league in the country, it boasts elite talent, draws hundreds of thousands of viewers per game and raised $75 million in capital in February in its first-ever funding round. However, despite the exponential growth.

Media 246

Media Marketing 246

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Martech Series

SEPTEMBER 8, 2022

New features include access to year-over-year trends, greater regional and demographic specificity, category-specific insights, and several hundred new segments. Big Village, a global advertising, technology, and data company, is announcing the introduction of new features to its Audience Intelligence platform, which offers rich first-party insights, data, and integrations that enable advertisers and agencies to develop audience targets, plan media for these segments across channels, and reach t

Audience 95

Audience Agency Advertising ROI 95

Adweek

SEPTEMBER 8, 2022

If you don't understand the terms "Corn Kid" or "It's Corn!" then you may have been living under a rock for the past few weeks. The video, which originated on the popular digital show Recess Therapy, co-created by Doing Things Media and Julian Shapiro-Barnum, has achieved a level of virality that occurs as often as.

Media 246

Media Marketing 246

Martech Series

SEPTEMBER 8, 2022

Ad-tech veteran to elevate operations for Exchange, supply-side business units. Verve Group, an advertising technology ecosystem and a part of Media Games Invest, announced that Michael Brooks has been appointed as Chief Operating Officer. The announcement was made by Sameer Sondhi, co-CEO of Verve Group and CRO of Media Games Invest. With more than 12 years of experience overseeing many facets of mobile advertising, Brooks will be responsible for charting the strategic direction for Verve Group

Healthcare 95

Healthcare Ad Tech MarTech Conversion 95

Adweek

SEPTEMBER 8, 2022

Buckingham Palace announced that Queen Elizabeth II, the world's second-longest-reigning monarch, has passed away surrounded by family at her Balmoral residence in Scotland. In Britain, the passing of the 96-year-old--a popular and constant figurehead whose reign has spanned generations, prime ministers and presidents--will send somber shockwaves through the nation.

Media 246

Media Advertising 246

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Martech Series

SEPTEMBER 8, 2022

Exchange Art is the House of Art on Solana, fully backed by the community to power and grow the creator economy. Exchange Art, the best-selling digital art marketplace on Solana, announced the completion of a $3.2M seed round. Exchange Art is community-backed, with more than 30 angels and VCs. Notable entities supporting Exchange Art are Layer One Ventures, Big Brain Holdings, Cultur3 Capital, Vandelay Investments, and Cozomo de’ Medici with participation from notable angels from the Solana comm

Pop-Up 92

Pop-Up Impressions MarTech Audience 92

Adweek

SEPTEMBER 8, 2022

Actress and travel enthusiast Tia Mowry helped Chase and Marriott Bonvoy introduce the Boundless Bucket List Contest on Pinterest, aimed at promoting awareness of the enhanced benefits offered by the Marriott Bonvoy Boundless credit card.

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Martech Series

SEPTEMBER 8, 2022

This designation recognizes technical proficiency and proven customer success automating and accelerating customer application migration and modernization. Tidal Migrations, a leading provider of transformative migrations for enterprises moving to the cloud, announced today that it has achieved Amazon Web Services (AWS) Migration and Modernization Competency status for AWS Partners.

MarTech 91

MarTech Marketing 91

Adweek

SEPTEMBER 8, 2022

Bloomingdale's is celebrating its 150th birthday with a futuristic concept that its namesake founder would have had a hard time imagining in 1872. The department store has partnered with Emperia, a virtual reality startup, to roll out a sleek new digital store in commemoration of the milestone anniversary. Customers can wander online through a shop.

Fashion 246

Fashion 246

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Martech Series

SEPTEMBER 8, 2022

QR code platform becomes the fastest growing in its G2 category. Beaconstac, a phygital customer engagement platform for brands and businesses of all sizes, announced it surpassed 20,000 customers, cementing its place as the G2 category-leading QR code platform. This number marks a doubling in customers from November 2021, highlighting the continued adoption of QR codes as brands discover ways to enhance their digital experience strategy. “As businesses and brands discovered the many benef

ROI 91

ROI MarTech Audience Marketing 91

Adweek

SEPTEMBER 8, 2022

The Kellogg Company, maker of Froot Loops, Frosted Flakes and Rice Krispies, has long tried to convince the American public it's acceptable to eat cereal outside the home and at times other than breakfast. In 2016, for example, Kellogg's opened the first of two cereal caf?s in New York. A few years later, the company.

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Martech Series

SEPTEMBER 8, 2022

Industry veteran brings over 25 years of experience in TV and digital research, audience insights, sales, and data strategy. MRI-Simmons, the essential consumer truth set, announced the addition of Brian Katz as Vice President of Advanced Advertising. Based in New York, Katz will play a critical role in the growth of advanced advertising revenue and product innovation for MRI-Simmons.

Advertising 91

Advertising Healthcare MarTech Audience 91

Adweek

SEPTEMBER 8, 2022

In the golden age of advertising, brands gained presence through mass media, where the "megaphone" allowed broad reach. Then, technology and data helped unlock personalization. Personalization shifted spending below the line to great short-term effect, but created privacy and cost-effectiveness challenges. Today, we have entered a new era in which further shifts in technology and.

Media 246

Media Advertising Marketing 246

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Martech Series

SEPTEMBER 8, 2022

Dialyze Direct, the nation’s leading provider of home hemodialysis services in skilled nursing facilities (SNFs), is pleased to announce the appointment of Kim Hernandez Kuch to the chief marketing officer (CMO) position, reporting to Chairman and Chief Executive Officer (CEO) Henry Kauftheil. In her role, Hernandez Kuch will oversee the organization’s marketing strategy, including demand generation, public relations, marketing communications, digital marketing, and events.

Healthcare 90

Healthcare Marketing Communications Public Relations 90

Adweek

SEPTEMBER 8, 2022

LG Ads Solutions announced on Thursday that it's appointing several executives, including naming Tony Marlow global CMO. Top Line The advertising and data CTV platform from LG Electronics is making three new executive appointments overall. In addition to Marlow, LG Ads Solutions named Barbie Brewer as global head of human resources and Edward Wale as.

Electronics 246

Electronics Advertising 246

Martech Series

SEPTEMBER 8, 2022

Kaltura’s ‘Go With The Stream’ survey also revealed a substantial gap in the functionalities streaming services and consumers consider essential. Kaltura , the Video Experience Cloud, released a new report titled “Go With The Stream”, a global survey of 200 streaming service provider executives. As the streaming market becomes hyper-competitive and consumers have more options than ever before, the report delves into how streaming providers are adapting to fast-changing technology and consumer ex

Healthcare 90

Healthcare Entertainment Conversion MarTech 90

Adweek

SEPTEMBER 8, 2022

Dentsu Creative has named Publicis Italy's Riccardo Fregoso as its new Italy CCO, with the remit of "delivering modern creativity" through its agency model. In the week that Dentsu revealed that it planned to merge its two businesses--Japan and International--at the beginning of next year and announced the departure of chief executive Wendy Clark, the.

Agency 246

Agency 246

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.