Martech

MAY 25, 2022

There’s nothing virtual about the sea change marketing teams have experienced in the last two years. The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Here are four tactics to help your team adapt. Improve visibility and centralize. Virtual meetings, chat apps, automated calendars and workflow management software all became necessary to bring together teams from remote workspaces.

Marketing 133

Marketing MarTech Conversion ROI 133

TechCrunch Ads

MAY 25, 2022

Twitter has agreed to pay $150 million as part of a settlement with regulators over allegations that the social media company misrepresented the “security and privacy” of user data over several years. The FTC and Department of Justice said that between May 2013 and September 2019, Twitter asked users for personal information to secure their accounts, but then used that information to target users with ads.

Audience 120

Audience Agency Media Advertising 120

Martech

MAY 25, 2022

Here’s everything marketers and advertisers need to know from yesterday’s Google Marketing Live 2022. Performance Max upgrades. Google is helping more advertisers try their most automated campaign type, Performance Max. These enhancements include: In-store goals Burst campaigns for seasonal foot traffic ‘Experiment tools’ to help test potential lift More insights Support for Search 360 and the Google Ads app Optimization score recommendations Read more: 6 updates coming to Google Performan

Marketing 118

Marketing Video Ads Conversion Audience 118

TechCrunch Ads

MAY 25, 2022

Google is starting to gradually roll out ads in YouTube Shorts around the world, the company announced at its Marketing Live event this week. The official launch comes as the company has been experimenting with ads in YouTube Shorts since last year. Starting this week, video action campaigns and app campaigns will automatically scale to YouTube Shorts.

Video Ads 106

Video Ads Advertising Media Marketing 106

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

MAY 25, 2022

As a marketing leader, you’re tasked with turning potential customers into revenue. To drive bottom-line growth, you’re ready to create a strategy for attracting, engaging, and converting prospects across all of your marketing channels. But do you have the right technology to achieve your goals? As you evaluate your martech stack, you might realize that you need to do more than use the right technology — you need to optimize it.

Conversion 108

Conversion MarTech Conversion Rate Audience 108

TechCrunch Ads

MAY 25, 2022

If you’re working for an advertising agency or you’re in charge of a brand, editing and exporting a video ad that works across all social and web platforms can be a lengthy and time consuming task. French startup Aive speeds up the process quite drastically as it can automatically generate all formats and all durations from one source video. When you create a new video to showcase your brand, you usually start with a 16:9 video with a duration of a couple of minutes.

Video Ads 102

Video Ads Agency Advertising 102

Smart Insights

MAY 25, 2022

What goes into the Amazon marketing strategy secret sauce? Our business case study explores Amazon's revenue model and culture of customer metrics, history of Amazon.com and marketing objectives In the final quarter of 2021, Amazon reported net sales of over … The post Amazon.com marketing strategy 2022: E-commerce retail giant business case study appeared first on Smart Insights.

Retail 99

Retail Marketing 99

Digital Turbine

MAY 25, 2022

Summer is in the air, and with it comes hot dogs and MLB, outside barbecues, and of course, the NBA finals this June. Consumers in the U.S. are looking forward to the latest sports events and will be watching games, keeping up with stats on mobile, and sharing their excitement with peers in-person and virtually. March Madness brought a lot of brand buzz for those that advertised, like Wendy’s , who made a splash promoting deals involving their app.

Food 98

Food Advertising Media 98

Martech

MAY 25, 2022

On the final day of the Gartner Marketing Symposium and Xpo, the consulting firm released the names of the 2021-22 Genius Brands. The annual ranking of Genius Brands are determined based on the Gartner Digital IQ Index which focuses on website, digital marketing channels, social marketing and path to purchase, but measures hundreds of touchpoints within each of those dimensions.

Retail 91

Retail Food MarTech Marketing 91

TechCrunch Ads

MAY 25, 2022

Buywith completed a $9.5 million seed round, and while that may be the kind of funding a younger company takes, the livestream shopping platform is actually a “veteran” in this emerging way of shopping. The company was founded in Israel in 2018 by Adi Ronen Almagor and Eyal Sinai as an e-commerce site that enables end users to consult with their friends and family within the site as they shop.

Conversion Rate 85

Conversion Rate Retail Conversion Fashion 85

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Retail

Ad Colony

MAY 25, 2022

Summer is in the air, and with it comes hot dogs and MLB, outside barbecues, and of course, the NBA finals this June. Consumers in the U.S. are looking forward to the latest sports events and will be watching games, keeping up with stats on mobile, and sharing their excitement with peers in-person and virtually. March Madness brought a lot of brand buzz for those that advertised, like Wendy’s , who made a splash promoting deals involving their app.

Food 83

Food Conversion Advertising Media 83

Ad Tech Daily

MAY 25, 2022

The VlogBox Get-Together webinar will be held on 31 May, at 12 PM EDT and will focus on strategies designed to make targeting more effective, as well as a deep drive into geo-communities. Anna McMichael, VlogBox’s strategic partnerships director, together with experts from IRIS.TV, and Wantent, will discuss strategies that can be used for effective viewer […].

Ad Tech 81

Ad Tech Ad Targeting Media Marketing 81

Martech

MAY 25, 2022

Social media benchmarking involves comparing your metrics and processes against the industry standards. Learn how you can get a clear idea of how you stack up against the competition. Hear from Rival IQ and NetBase Quid experts about the metrics and benchmarks you can use to measure your social media performance. Register today for “Benchmark Your Social Media Performance For a Competitive Edge” presented by NetBase Quid.

Media 81

Media MarTech Marketing 81

Ad Tech Daily

MAY 25, 2022

A striking 80% of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and linear TV, a ground-breaking new study has found. The research from ShowHeroes Group, a leading global provider of video solutions for advertisers and publishers, used state-of-the-art Tobii eye tracking glasses, along […].

Ad Tech 75

Ad Tech Advertising Video Ads Media 75

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Monetize More

MAY 25, 2022

Many publishers are now aware or becoming aware of invalid traffic (IVT) and the potential implications it has on their site performance and ultimately, revenue. Automated (or bot) traffic and page errors can also result in a long-term erosion of bids, bid pricing, and reputation amongst advertisers. So when there is a challenge to your revenue, you would naturally want to protect your income and might be considering turning to a third party or IVT detection vendor for help.

Impressions 72

Impressions Advertising Ad network 72

Ad Tech Daily

MAY 25, 2022

Firework Closes $150M SoftBank Vision Fund 2-Led Series B to Continue to Build the Future of Commerce Livestreaming commerce leader receives major leg-up in bid to redefine customer experience and engagement for Web 3.0 SAN MATEO, Calif. — Firework, the leading livestreaming commerce and digital transformation platform, has secured $150 million in Series B financing, […].

Finance 74

Finance Ad Tech Media Marketing 74

Ad Colony

MAY 25, 2022

Paving the way for mobile advertising for years, Digital Turbine once again proved its strength in the industry and shared its knowledge at MMA SMARTIES MENA Innovation & Creativity Days. The two-day event in Dubai, UAE took place in person on the first day and was virtual on the second day. Innovation & Creativity Day welcomed 33 industry professionals from different brands at 17 different panels to discuss all the hot topics and trends in the mobile industry.

AutoMobile 69

AutoMobile Non-Profit Agency Advertising 69

VideoWeek

MAY 25, 2022

Following traditional TV’s post-pandemic resurgence last year, 2022 has so far been more of a mixed bag for European broadcasters. Viewing has settled back down to pre-pandemic levels, but TV ad prices have risen as advertiser demand remains high. Netflix and Disney+ have announced plans to begin running ads on their services, which on the one hand is a vindication of the ad-supported model, but on the other hand will bring these services into even more direct competition with the broadcasters.

Entertainment 64

Entertainment Advertising Marketing Media 64

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Ad Badger

MAY 25, 2022

SUBSCRIBE Last week on the podcast, we talked about how few people are watching your Sponsored Brand Videos. This week, Read More How Do I Make Excellent Amazon Sponsored Display Videos On Budget? [PPC Den Podcast]. The post How Do I Make Excellent Amazon Sponsored Display Videos On Budget? [PPC Den Podcast] appeared first on Ad Badger.

Education 64

Education Advertising 64

Digiday

MAY 25, 2022

The global Covid-19 pandemic is not yet officially over but after an approximately two-year hiatus, in-person events are definitely making their way back, and the marketing industry is no outlier in that regard. Many are starting to dust off their deck shoes and, or, Panama hats in preparation for a sojourn in the French Riveria next month for what many would deem as the “ official return ” of the ad industry’s most iconic boondoggle conference, the Cannes Lions Festival of Cre

Marketing 68

Marketing Ad Tech Electronics Education 68

More About Advertising

MAY 25, 2022

Brands have been banging on about purpose for the last couple of years. Now is the time for them to put their money where their mouth is. The cost of living crisis means that pretty much everyone is tightening their belts, so there’s an opportunity for brands to step up and help their customers. That. The post Cost of living crisis is no laughing matter for brands, consumers tell IPA first appeared on More About Advertising.

Advertising 59

Advertising 59

PubMatic

MAY 25, 2022

In the movie Moneyball, Billy Beane’s smart take on baseball analytics helped his team, the Oakland A’s, beat much richer franchises. He challenged common assumptions and tested alternative options. This approach became a field of study called sabermetrics, the empirical analysis of baseball. I didn’t grow up watching baseball, but Moneyball has had a major influence on many industries – and even has influenced the way I approach my own analytics process.

Mobile Ads 58

Mobile Ads Impressions Audience Media 58

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

More About Advertising

MAY 25, 2022

Sometimes stating the bleedin’ obvious is unequivocally the right thing to do and Tesco chief customer officer and Advertising Association president Alessandra Bellini (below) did just that at the Media 360 conference, saying: “salaries in the industry (have lagged) inflation and economic growth over the past decade.” Bellini, who’s set up a Talent Task Force.

Media 59

Media Advertising Finance Agency 59

Digiday

MAY 25, 2022

Sponsored by Amazon Ads. Brands are always looking for their next big creative idea, the creative that will inspire customers, and potential ones, to choose their brand. Often brand leaders rely on insight from past campaigns to plan for future ones. According to Heather Kehrberg, director of global creative success at Amazon Ads, “While past campaign insights are helpful and they should be considered, they can also be quite limiting for advertisers in terms of preventing them from trying

Marketing 64

Marketing Audience Conversion Advertising 64

More About Advertising

MAY 25, 2022

The World Economic Forum’s annual gathering at Davos is a lot more low-key this year. No Biden, Johnson, Macron or any big world leaders, and a-listers like Angelina Jolie, who have made appearances in the past, are staying away too. Even Greta Thunberg has not turned up this year, and climate concerns are very much. The post Martin Sorrell says ‘just do it’ to windfall tax, speaking at a subdued Davos first appeared on More About Advertising.

Advertising 59

Advertising Ad Tech Finance 59

Digiday

MAY 25, 2022

There’s no one-size-fits-all approach to companies’ returns to the office — even across departments at a given company. Some publishers are adopting team-specific policies, and while they are designed to make the return to in-person work more accommodating, they can also create complications. After what feels like an endless cycle of media companies setting dates to bring employees back to the office — pushing those dates back and putting plans on ice due to COVID-19 waves — some publishers have

Affiliates 62

Affiliates Media Communications Agency 62

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

More About Advertising

MAY 25, 2022

B&Q is backing up its new “Change. Made easier” line, introduced in its recent house flipping ad, with a series of posters promoting the ease and convenience of its online offering. Uncommon’s stylish OOH and print campaign shows mobile phones dripping with paint, with flowers growing out of the screen, and wallpaper tumbling out.

Advertising 59

Advertising Agency 59

MNTN

MAY 25, 2022

As an advertiser, you’ve probably noticed that Connected TV ads demand has been surging recently. Viewership is at record levels, more streaming services are announcing ad-supported offerings, and those ad-tiers are often outperforming the higher-priced premium subscriptions. As a result, ads are being watched more than ever, and brands are scrambling to keep up with demand.

A/B Testing 52

A/B Testing Retargeting Conversion Advertising 52

Frequence

MAY 25, 2022

Media proposals are hard work. They take hours of research and data crunching to be effective and client-ready. But what if you could use real data from thousands of local and national media campaigns to help you level up your game?

Media 52

Media Marketing Advertising 52

Digiday

MAY 25, 2022

In this week’s Media Briefing, media editor Kayleigh Barber analyzes the latest quarterly earnings reports from BuzzFeed, IAC’s Dotdash Meredith, News Corp’s Dow Jones, Future plc, Gannett and The New York Times. The state of the media market BuzzFeed’s news dump, media’s diverse leaders, publishers’ four-week subscriptions and more.

Media 58

Media Affiliates Audience Display Advertising 58

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.