TechCrunch Ads

MAY 23, 2022

Instagram is rolling out a “visual refresh” for its branding this week, the company announced in a blog post on Monday. The company is introducing a slightly tweaked brighter new logo, typeface and full-screen marketing layouts. Instagram says the refresh is designed to embrace continued evolution and to help it “create more immersive and inclusive experiences.” The new typeface is called “Instagram Sans” and was inspired by Instagram’s logo.

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Ad Monsters

MAY 23, 2022

They’re calling it “the great resignation.” Employees are leaving their jobs at record rates, and companies are having a hard time retaining their talent. Publishers heavily rely on their ad ops teams, and as we all know, personnel turnover can be rather disruptive, especially when it happens in ad ops. Publisher ad ops teams handle and manage various critical tasks within their organizations, such as trafficking, programmatic management, inventory management, technical campaig

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Ad Ops Ad Server Ad Tech Media 108

Martech

MAY 23, 2022

As much as companies hate controversy, the public wants to know where they stand on today’s issues, according to two surveys. For marketers this is one more challenge when it comes to earning customers’ trust. Get the daily newsletter digital marketers rely on. Processing.Please wait. SUBSCRIBE. See terms. A 2022 survey by social media analysts Sprout Social found 71% of U.S. customers agree, or strongly agree that it’s important for brands to take a stand on sensitive topics – up 7.6% fro

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Healthcare Education MarTech Media 105

Digital Turbine

MAY 23, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering new trends in advertising that allow for user privacy and advertiser success, Google and Apple’s latest privacy initiatives and ad opportunities, and mobile’s take of the digital ad market.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

MNTN

MAY 23, 2022

As the TV industry becomes increasingly fragmented, it looks like linear advertisers are having trouble reaching the entirety of TV audiences. Samba TV’s new State of Viewership Report for Q1 2022 found that the majority of linear ad impressions are being served to the same half of all TV viewers, with 94% of all ad impressions reaching just 55% of audiences.

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Brid.tv

MAY 23, 2022

The Brid.TV web player is now fully compatible with multiple DRM software providers, allowing publishers to better protect their content from theft. Read this article to learn more about this feature and how to set it up. The post Prevent Content Theft With Our New DRM Support appeared first on BRID TV.

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Ad Colony

MAY 23, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering new trends in advertising that allow for user privacy and advertiser success, Google and Apple’s latest privacy initiatives and ad opportunities, and mobile’s take of the digital ad market.

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Conversion Rate Advertising Conversion Mobile Ads 79

Martech

MAY 23, 2022

HubSpot is expanding its two-year-old App Accelerator program with a focus on helping international and multimarket developers. In addition to aiding with marketing for the chosen apps, the program will also provide funds for the first time. What it is. Launched in 2020, App Accelerator enlists HubSpot customers to build apps based on the firm’s inbound marketing platform.

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Ad Tech Daily

MAY 23, 2022

New chief executive brings Tesla and Microsoft experience to the world’s highest-ranked translation management solution to propel Memsource into next era of growth New York, New York — Memsource, the industry’s highest-ranked translation management solution, has appointed Georg Ell as Chief Executive Officer and added new members to its leadership team.

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More About Advertising

MAY 23, 2022

After a spell as a laughing stock for dropping all its vowels in a rebranding exercise, Abrdn (formerly Standard Life Aberdeen) has now resumed business as usual and is once again seen as a regular investment company. Now Abrdn has appointed Publicis Media’s Starcom to run its digital assignment across the UK and EMEA after. The post Starcom wins UK & EMEA digital assignment for Abrdn first appeared on More About Advertising.

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Advertising

AdPushup

MAY 23, 2022

The past 12 months brought a significant change for digital marketing and the global ad tech industry. Marketers are facing a significant change in targeting and measurement, given that the majority of their campaigns are built on cookies. As such, Google’s decision has given advertisers and publishers more time to find new solutions. These cookie [.].

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More About Advertising

MAY 23, 2022

More than a century ago the American retail pioneer John Wanamaker was quoted as saying ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half,’ and the same is true today. But another consideration is that many global advertisers do not have full visibility of how much they. The post Marianne Yallop: there’s media software for everything – but does it match up?

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Media Retail Advertising Ad Tech 72

OpenX

MAY 23, 2022

The 2018 fire season in California was one of the most deadly and destructive on record. Some 8,527 fires burned 1,893,913 acres, destroying homes, businesses, lives and even whole communities. Our climate demanded action ; it was a demand that Pasadena-based OpenX decided to heed. . That year we launched, “OpenX Path to Net-Zero,” a comprehensive and ongoing initiative to protect our planet.

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Ad Exchange AutoMobile Ad Tech Brand Awareness 52

More About Advertising

MAY 23, 2022

Fresh from selling out to Dutch group Candid, Creature London is back in Britain with a campaign for VisitBlackpool that features a seagull called Nigel, voiced by Lancashire comedian Johnny Vegas. Nigel is given the task of levelling up Blackpool, and to his credit he manages a comprehensive tour of all the attractions — including. The post Johnny Vegas and Creature London put Blackpool on the map first appeared on More About Advertising.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

VideoWeek

MAY 23, 2022

In October 2020, Google launched Google Analytics 4 (GA4), the newest iteration of its publisher-facing tool for measuring web traffic and behaviour. GA4 represented a significant rebuild of Google Analytics, with lots of new features added in, but several popular metrics stripped out. As a result, many have chosen not to make the switch from Universal Analytics, the previous iteration.

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Machine Learning eCommerce Advertising Conversion 52

More About Advertising

MAY 23, 2022

In the last few years, eLearning has taken over the entire world and has cast a shadow on almost every industry. The flexibility, availability, and convenience that eLearning offers make it a worthwhile investment. It’s a cost-effective way to train employees who can learn anytime and anywhere without stress. The sudden shift to online training.

Advertising 64

Advertising Media 64

Monetize More

MAY 23, 2022

Neste momento, o header bidding está em alta no mundo editorial. Todos os envolvidos na indústria estão tentando se adaptar a ela para aumentar sua receita publicitária. A Prebid lançou uma nova extensão de header bidding para o Chrome, que promete facilitar a vida dos editores. De acordo com a empresa, esta extensão oferece “um processo de configuração mais simples e melhor desempenho em relação à abordagem tradicional” Mas será que ela realmente está à altura dessa proposta?

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More About Advertising

MAY 23, 2022

Agency finder platform Sortlist has been doing something else useful by totting up the amounts spent on Facebook and Instagram owner Meta over the past four years and, surprise, surprise, it’s the politicos up near the top. It’s candidates in the US but in the UK – where there are ad restrictions on such hucksters. The post Charities and government are UK’s biggest Facebook ad fans first appeared on More About Advertising.

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Agency Advertising Ad Tech Finance 59

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Martech

MAY 23, 2022

Something must replace the cookie. It’s due to disappear by the middle of next year. Marketers are checking out zero-party data, first-party data and cohort analysis. But don’t forget universal IDs. At its most basic, the UID should recognize the user, compile their information, and share that data with approved partners. How that is done varies, as there is no standardized method or practice for doing this.

Cookies 89

Cookies Retargeting MarTech Marketing 89

More About Advertising

MAY 23, 2022

WPP’s Ogilvy has won another network of the year gong, from The One Show to add to its creative agency of the year award from WARC. It’s the fourth time Ogilvy has won The One Show accolade since its inception in 2013. Unilever, a big Ogilvy client, was named client of the year and awarded. The post Ogilvy wins The One Show’s network of the year first appeared on More About Advertising.

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Agency Advertising Finance 59

Martech

MAY 23, 2022

“The world has changed,” said Vanessa Lovatt, chief evangelist at Glisser, in her presentation at The MarTech Conference (scroll down to watch the video of their session). “Eighty-three percent of employers are saying that the shift to remote working is good, 72% of US execs are investing in tools for virtual collaboration, and 54% of employees want to work remotely three days a week or more.” She added, “As more and more workers become remote, you need to be able

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Marketing A/B Testing Audience Education 111

More About Advertising

MAY 23, 2022

It’s that other Cannes Film Festival on now and the greats and would-be-greats of Hollywood and beyond can enjoy three new flavours of Unilever’s Magnum ice lollies – some people have all the luck. Titled ‘Magnum Shows the World that Classics Can be Remixed,’ Korean dance music producer Peggy Gou has been unleashed on Kylie.

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Martech

MAY 23, 2022

This month’s key highlight in Marketo’s May release is Veeva’s native CRM integration. This powerful integration empowers marketers to create customized cross-channel experiences for healthcare professionals (HCP). We’ll also share the latest on Dynamic Chat, updates on email bot activity filtering and new API enhancements. Veeva’s native CRM integration with Marketo.

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Communications Conversion Healthcare MarTech 66

More About Advertising

MAY 23, 2022

Apple is weaponising the online privacy wars – already to the cost of Facebook owner Meta – and its latest campaign is pillorying so-called “data brokers” and their auctions, where what you thought was private is traded. Isn’t the internet grand? Apple’s iPhone now offers App Tracking Transparency, App Privacy Report and Mail Privacy Protection.

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Advertising Finance Agency 52

Media Math

MAY 23, 2022

LinkedIn. Twitter. Facebook. Email. Last month, we participated in ad:tech New Delhi , India’s #1 marketing and media technology event. MediaMath Country Manager, India, Pranjal Desai sat down with Matterkind Business Head Paras Mehta to discuss how we’re working with Interactive Avenues, a leading online digital marketing agency in India, to deliver advertisers a modernized ecosystem across all channels that’s transparent, fair and effective.

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