Fri.Dec 03, 2021

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Why on-site search is the best investment you’ll make in 2022

Martech

Content has become the primary tool we use to create a dialogue with our prospects and cultivate online customer relationships. That content must be relevant, valuable and interactive to win their attention and draw them into a conversation. In reality, content has always been the best way to do marketing. But with the overabundance of information overloading your customers and prospects, it becomes difficult for them to find a trustworthy source of information.

SEO 112
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Best of Adpulp 2021

AdPulp

The year is not yet concluded, but I have concluded that the following articles on Adpulp.com are my favorites of 2021 (so far). A Book for ‘Ad People’ with Brains The Machines Have Moved In. The Machines Have No Feelings. Ad Legends Who Shaped the Modern Craft of Advertising Introduction to Marketing Effectiveness (A Primer) […]. The post Best of Adpulp 2021 appeared first on Adpulp.

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Good morning: CTV is getting more connected

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, the dividing lines are shifting in digital marketing strategy, and especially in advertising.

MarTech 112
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French retailer PicWicToys gives Santa leathers and tattoos

More About Advertising

The reindeer are crowded round a phone box trying to get Santa to pick up, but he’s busy causing havoc in PicWicToys. Dressed in red-and-white leather, sporting tattoos, and displaying a fiercely competitive streak, Santa is racing around the aisles, battling everyone from Darth Vader to Barbie. First Oslo agency Pol brought us a gay. The post French retailer PicWicToys gives Santa leathers and tattoos first appeared on More About Advertising.

Retail 69
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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IAS announces enhancements to Context Control

Martech

Integral Ad Science (IAS) has announced enhancements to its Context Control solution for publishers and advertisers. Context Control helps advertisers to circumvent inappropriate environments for digital advertising as well as to reach audiences consuming specific types of content. Advertisers can now select from more than 300 contextual segments, whether to protect brand reputation or target relevant audiences.

Cookies 109
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VaynerMedia’s Becky McOwen-Banks: Ads of the Year 2021

More About Advertising

Ads of the Year. Firstly, this one from Guinness would get my vote. It’s such a simple concept my art director soul soars – I like the ‘faces in things’ IG account – once you see it, you start seeing pints (or faces) everywhere. Guinness wasn’t trying too hard, it had a little bit of. The post VaynerMedia's Becky McOwen-Banks: Ads of the Year 2021 first appeared on More About Advertising.

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Neil Heymann takes top creative role at David Droga’s Accenture Interactive

More About Advertising

Newly-minted Accenture Interactive CEO (and creative chairman, naturally) David Droga has put his stamp on the organisation by luring back Neil Heymann from Publicis Groupe’s New York creative collective Le Truc. Heymann who was CCO of Droga5, will become Accenture Interactive’s first global CCO. AI says Heymann will “be responsible for uniting, enhancing and amplifying.

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Carousell Media Group partners with InMobi to scale app monetization across Southeast Asia

InMobi

This article first appeared on The Drum Carousell Media Group , the #1 Recommerce Marketing Platform in Southeast Asia (SEA) has partnered with InMobi to monetize its diverse ad formats across major regions in SEA. InMobi and Carousell Media Group successfully delivered a seamless, unintrusive user experience with innovative home page billboards, home page interstitials, category display ads, in-listing display ads, and native ad placements.

Media 52
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Omicron and the Holiday Season of 2021

EGC Group

As the year 2021 draws to a close, the world has been upended once more by yet another variant of the COVID-19 coronavirus, named Omicron. How will this impact merchants, shops, and businesses—particularly with the holiday shopping season in full swing ?

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Why empathy is the key to successful customer engagement

Martech

“When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., in her presentation at our MarTech conference. “I’m talking about treating your customers well in every interaction — that you care what they’re going through and you provide them with exactly what they need.”.

MarTech 142
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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To Last Touch & Beyond: Understanding Attribution Methodologies

Digital Remedy

The OTT/CTV Space is Booming. The past few years have brought increased advancements and opportunities in the over-the-top (OTT) and connected TV (CTV) advertising space. As consumer viewing habits continue to shift away from cable and towards streaming services at increasing levels, ad dollars continue to migrate towards these channels as well. Recently, the industry has built tools to better target streaming audiences and measure their viewing behaviors, with the goal of providing the most com

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Transforming your organization to activate customer data

Martech

“Often organizations are using a one-size-fits-all approach of sending out the same message to everyone,” said Ganesh Subramanian, Director of Product Marketing for cloud data company Snowflake, at our recent MarTech conference. Businesses that get stuck in this rut aren’t leveraging the data they have, which means they have to pull it together and also put it to good use in messaging and experience.

MarTech 126
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Marketing agency software – Best tools to manage and grow your business

NewProgrammatic

Advertising agency software is a necessary investment not only from the perspective of managing the workload but also reporting, automatization, and expansion. Marketing agencies can be made up of few universally skilled professionals, but they can also extend over multiple teams with narrow specializations. Regardless of the size and characteristics of the agency, we’ve distinguished five categories of top advertising agency tools to help with optimizing the performance of the business from the

Agency 52